
Live From Paris 2024: Inside Channel Nines XR Studio Operations with Alex Rolls, Head of Creative Studio location at TV Tower at Trocadero provides perfect real-world backdrop for next-gen visual effects By Ken Kerschbaumer, Editorial Director
Wednesday, August 7, 2024 - 5:48 am
Print This Story
Channel Nine acquired the rights to Paris Olympics as well as all Games through Brisbane in 2032 only 18 months ago and that meant the team had to figure out a production plan of attack quickly. Today the Australian over-the-air broadcaster has a team of 150 in Paris and 300 back home that are delivering for viewers back home and also innovating with things like an XR studio to make their studio in the Trocadero TV tower seem much larger than it is.
Alex Rolls, Channel Nine, head of creative and innovation.
It's been a short runway for us, but we're pleased with how it's come together, says Alex Rolls, Channel Nine, head of creative and innovation.
An Olympic planning process typically takes years, especially when there is a commitment to being on site for the event in a big way. And that commitment is very much part of the Channel Nine ethos.
We have a fundamental belief of a commitment to presence, to be on site for all our major events, says Rolls. There's a lot of broadcasters in the world who are pushing feeds downstream, but we have to be here.
Knowing that they were going to be on site led to the next challenge: how could they bring Paris home to the viewers in Australia? Brent Williams, Channel Nine, director of sport, met with the IOC and discussed the possibility of being located in the Trocadero TV tower, complete with windows behind the talent that overlook the Eiffel Tower.
It was the quickest decision we made because we wanted that incredible view, and we're very thankful for that, says Rolls.
With the studio location nailed down Channel Nine then turned to a key production conundrum: how could they make the studio, which is only eight square meters in size, have a sense of scale that matches such a massive (and long) event? That's where relationships with other rights holders came in handy.
I've been very interested in getting us into the extended reality space and myself, Brent, and our CTO John Brandon jumped on a plane and went to England to meet with an old mate of mine, John Murphy who is creative director at the BBC, says Rolls. He's been a pioneer in the space with the BBC and we went up to Manchester and saw their virtual studios in action. By the time we were on the plane home to Australia, we were committed to it.
With the decision to bring XR to the Games the next question was who to work with on ensuring the virtual studio looked great, camera moves were smooth and realistic, and more. Channel Nine has been working with AE Live for a few years now and their reputation in creating big, virtual set extensions all around the world made them a natural fit.
I'm very proud of the partnership and what we've done with them as well as a company Jago Design, also based in London, says Rolls. Fundamentally the look of the Games is very much done in house at Nine with our own design team led by Reg Squires and we're delighted with how it's all come together.
One of the interesting philosophical questions anyone embracing the XR environment is what, exactly, are you trying to portray in the environment, what is the emotional response you want from viewers, and how can you ensure that it is something the talent is comfortable working in? All big questions, and Rolls says for Channel Nine it began with a few goals, including a vibe that is focused on the Games but also a nod to Paris and its rich history of fashion and art.
The Channel Nine set virtual set extension is in front of the real-world studio and real-world view of the Eiffel Tower.
We became very interested in these 1950s Parisian posters and the classic style, and we've replicated that and reimagined it so that in combination with our real studio gives us a nice balance between the nod to Paris's history and then the slickness that you can do with virtual set extensions and being modern, he says.
The XR set also had to augment the storytelling that the presenters were talking about.
It's a cliche, but storytelling is a huge part of what we do at Nine, says Rolls. We invest a lot of money in it, a lot of time in it, and it was obviously a leap of faith for our presentation team to come here and to be introduced to virtual studios and set extensions for the first time ever and at the biggest sporting event in the world.
The use of XR allows for cool visualizations like massive medals dropping into the studio.
That meant not walking through the whole XR environment and making sure they were confident it was going to work properly.
The feedback's been fantastic, and it's been amazing, and, at the moment, I don't think we could be happier, really, says Rolls. This is the first time an Australian broadcaster has gone into this space with a virtual set extension to this level, and I'll just finished by saying, as far as we are aware, it's the longest distance that a remote production's traveling because all of our presentation team is here. But the key personnel and the engine hub is being directed out of Sydney with the executive producers and the directors who are putting the show together. So that's a challenge that our CTO John has had to wrestle with from day one.
Robotic cameras are also controlled from Australia, but latency has not been an issue. One thing that was an issue was getting the robotic arm from the ground up to the Channel Nine studio in the TV tower.
A robotic camera in Paris is controlled from Channel Nine's production team in Australia.
It was too heavy and also cou
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
15/09/2025
Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...
15/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
Paris, France - September 15, 2025 -- Space42 (ADX: SPACE42), the UAE-based AI-p...
15/09/2025
Back to All News
The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival
Entertainment
15 September 2025
GlobalSouth Korea
Link copi...
15/09/2025
Back to All News
From Hardship to Hope: Typhoon Family' Presents a Tale of...
15/09/2025
Back to All News
Gloom Goes Global as Wednesday's' The Doom Tour Hit...
15/09/2025
-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...
14/09/2025
Partnership to address business and technical challenges of DMF adoption
he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...
14/09/2025
WARNER BROS. TELEVISION'S THE PITT (HBO MAX) WINS FIVE EMMY AWARDS, INCLU...
14/09/2025
Back to All News
Mantis' Trailer Previews High-Stakes Rivalries to Be No. ...
13/09/2025
ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...
13/09/2025
AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
13/09/2025
Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
13/09/2025
Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
12/09/2025
(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...
12/09/2025
The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...
12/09/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
12/09/2025
New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data.
Keepit, the world s only independent, cloud-nativ...
12/09/2025
Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...
12/09/2025
Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....
12/09/2025
TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...
12/09/2025
Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....