Sony Pixel Power calrec Sony

NHL Puck Drop 2021: League, APM Music Cut Production-Music Deal

12/10/2021

NHL Puck Drop 2021: League, APM Music Cut Production-Music Deal Agreement covers league and team uses from broadcast to social media By Dan Daley, Audio Editor

Tuesday, October 12, 2021 - 7:00 am

Print This Story | Subscribe

Story Highlights

Under an exclusive deal with the NHL, Hollywood-based production-music supplier APM Music will provide all the music used, collectively and individually, by the league and its 32 teams for broadcast, in-venue, commercial, promotional, and social-media applications. This arrangement comes just ahead of tonight's start of the season, with NHL broadcasts shared by Disney's ESPN and Warner's TNT Sports under a seven-year deal commencing this season.

No dollar amount for the deal was announced but is estimated by an informed source as in the low to mid seven figures.

APM Music's Matthew Gutknecht: This is the soundtrack for a new era in the NHL.

We're in partnership with the NHL to provide and curate production music for every aspect of the NHL's operations, from television broadcasts to the music that fans hear in the arenas, to the commercials each team creates in its individual markets, says Matthew Gutknecht, director, sports entertainment, APM Music. This is the soundtrack for a new era in the NHL for the next seven years.

Younger Audience Targeted Timed with the change in broadcast outlets, the production-music deal reflects a desire to enhance the league's brand, according to Gutknecht, with a broader array of music content giving the league and teams more creative options that can be tailored to fit the specific needs of a variety of distribution outlets, from broadcast to social media.

Prior to this season, NHL broadcasts had been on NBC since 2006, with film and television composer William Goldstein's conventional orchestral-type scoring introducing the broadcasts.

Earlier this year, the NHL partnered with producer/artist Timbaland, accessing his Beatclub music marketplace and catalog for music, beats, and songs for some of the league's live and broadcast applications, including the 2021 Stanley Cup Semifinals and Final and the 2021 NHL Draft events and broadcasts. More specifically, the league used a remixed, lyrically modified version of rapper BIA's Skate track as the official theme song of the Stanley Cup playoffs.

An NHL source, speaking on background, says the league is proactively trying to skew toward a younger audience: We're open to all kinds of music, whatever works well for hockey, working with more modern artists with a younger fanbase.

Legal Issues a Driving Force' A second but equally important aspect of the deal is defensive: litigation between sports leagues, broadcasters, and music publishers. Such litigation has become more frequent in recent years as the range of outlets and number of sports media on the air and online have mushroomed, creating more potential for (mostly) unintended copyright infringements. For instance, music that might be properly licensed for live use in an arena leaking into a broadcast of a game could constitute an unintended but nonetheless very real, legally speaking, copyright infringement.

The rules of the game have changed, notes Gutknecht, referring to how rightsholders have been more forcefully asserting such infringements. We interface with legal departments far more now than in the past.

NHL's John Bochiaro: This [arrangement] gives the clubs the ability to use fully cleared, licensed music in the arena, with videos that they can post on digital and share with broadcast-rights holders.

In fact, avoiding potential copyright infringement was the driving force to do this deal in the first place, John Bochiaro, VP, game presentation, NHL. We work for the clubs, finding solutions for issues, and the legalities of using music is one of them. This [arrangement] gives the clubs the ability to use fully cleared, licensed music in the arena, with videos that they can post on digital and share with broadcast-rights holders.

Bochiaro, who was director of game entertainment for the NHL's New Jersey Devils 15 years ago, notes that the team was one of the first to do a deal with APM Music for licensed music.

APM Music, whose catalog numbers 970,000 tracks, is a joint venture of Sony Music Publishing and Universal Music Group Publishing; however, none of the record labels' music or artists are part of the content to be provided. All music used by the league and its teams will be from APM Music's own productions.

The company has an extensive history in developing production music for broadcast sports. Clients have included the NFL's Tampa Bay Buccaneers, MLB's L.A. Dodgers, MLS's Philadelphia Union, and NBA's L.A. Lakers; production entities NASCAR, NFL Films, and PGA TOUR Productions; and collegiate athletics programs Alabama, Auburn, South Carolina, Georgia, and Clemson. Its sports-music roster includes some iconic tracks, such as Heavy Action, aka the Monday Night Football theme, and catalogs like the NFL Films Music Library and MLB Music Library.
LINK: https://www.sportsvideo.org/2021/10/12/nhl-apm-music-cut-production-mu...
See more stories from svg

More from Sports Video Group

28/03/2024

TNT Sports Gets Its College Game On for March Madness Audio

TNT Sports Gets Its College Game On for March Madness Audio Marching bands, crowds make up for lack of court FX and wired players By Dan Daley, Audio Editor ...

28/03/2024

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Shared Reality' Venues

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Share...

28/03/2024

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2024 Home Games

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2...

28/03/2024

MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production

MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production The league's production arm marks 15th-anniversary season with packed schedule By ...

28/03/2024

MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volumetric Replays, Win Probability' in Scorebug

MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volume...

28/03/2024

MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans

MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans More player and field sound will be on tap By Dan Daley, Audio Editor Thursday, March 28, 202...

27/03/2024

Program Productions Partners With Investment Firm Integrum, Eyes Expansion Into New Markets

Program Productions Partners With Investment Firm Integrum, Eyes Expansion Into ...

26/03/2024

Royal Belgian Football Association's Head of Content Daf Van Campenhout on Creating a Content Strategy That Makes a Difference

Royal Belgian Football Association's Head of Content Daf Van Campenhout on C...

26/03/2024

WEBINAR: Content Leadership in Pro Sports With The Gargano Leadership Group

WEBINAR: Content Leadership in Pro Sports With The Gargano Leadership Group Managing content teams with New York Jets Jessica Ciccone, Washington Commanders Rae...

26/03/2024

Prime Video's Eric Orme on What's Next for the Streamer

Prime Video's Eric Orme on What's Next for the Streamer By Brandon Costa, Director of Digital Tuesday, March 26, 2024 - 1:01 pm Print This Story |...

26/03/2024

NFL Streaming Exclusives in 2024: Peacock Lands Week 1 So Paulo Game, Prime Video Adds NFL Wild Card Game

NFL Streaming Exclusives in 2024: Peacock Lands Week 1 S o Paulo Game, Prime Vid...

25/03/2024

The State of Soccer Rights in Europe: Ampere Analysis' Daniel Monaghan Breaks Down the Complexities

The State of Soccer Rights in Europe: Ampere Analysis' Daniel Monaghan Break...

25/03/2024

Rising Star: Checking Out Strategic Sports Goals With TikTok's Global Head of Sports Partnerships Rollo Goldstaub

Rising star: Checking out strategic sports goals with TikTok's global head o...

25/03/2024

TV Skyline Completes Record Winter Sports Season with FIS Ski World Cup in Saalbach

TV Skyline completes record winter sports season with FIS Ski World Cup in Saalb...

25/03/2024

Sports Innovation 2024: New Viewing Experiences and Tracking Systems Provide a Glimpse Into the Future

Sports Innovation 2024: New viewing experiences and tracking systems provide a g...

25/03/2024

Sports Innovation 2024: Wonderment and Warnings in Equal Measure as AI Dominates Dsseldorf Event

Sports Innovation 2024: Wonderment and warnings in equal measure as AI dominates...

25/03/2024

NAB 2024: EVS Sets Out Plans for NAB and Highlights Industry Tech Trends

EVS sets out plans for NAB and highlights industry tech trends By George Bevir Wednesday, March 20, 2024 - 16:34 Print This Story Left to right: Lisa Coll...

25/03/2024

ESPN's Allison Loucks on the Challenge of Integrating Analytics Into the Live Sports Broadcast

ESPN's Allison Loucks on the Challenge of Integrating Analytics Into the Liv...

25/03/2024

NBC Sports Chicago, Chicago Blackhawks Team Up for First-Ever Animated Real-Time Local Sports Broadcast

NBC Sports Chicago, Chicago Blackhawks Team Up for First-Ever Animated Real-Time...

22/03/2024

Put It in the Mixer: European Broadcasters Embrace the Cloud For Soccer Production

Put It in the Mixer: European Broadcasters Embrace the Cloud For Soccer Producti...

22/03/2024

SVG Digital Engagement Forum Tackles Current Industry Topics, Evolving Media Landscape

SVG Digital Engagement Forum Tackles Current Industry Topics, Evolving Media Lan...

22/03/2024

Edgio's Eric Black on Offering Cost-Efficient Solutions for Direct-to-Consumer, OTT Platforms

Edgio's Eric Black on Offering Cost-Efficient Solutions for Direct-to-Consum...

22/03/2024

With Caitlin Clark Effect' at an All-Time High, ESPN Covers NCAA Women's March Madness From All Angles

With Caitlin Clark Effect' at an All-Time High, ESPN Covers NCAA Women'...

21/03/2024

Visual Aids: Telling the Story of Soccer Through Data and Graphics

Visual Aids: Telling the Story of Soccer Through Data and Graphics Tech leaders from FIFA, Sky Sports, and Genius Sports discussed the opportunities at SVG Euro...

21/03/2024

March Madness Gets Real Today; NEP, Game Creek, F&F Trucks Are Front and Center for 20-Camera Productions

March Madness Gets Real Today; NEP, Game Creek, F&F Trucks Are Front and Center ...

21/03/2024

SVG New Sponsor Spotlight: Comcast Technology Solution's Peter Gibson on Activating Content Via AI Tools

SVG New Sponsor Spotlight: Comcast Technology Solution's Peter Gibson on Act...

21/03/2024

Inside Monumental Sports Network's New ST 2110 Production Facility: A National-Network Feel at DC's New RSN

Inside Monumental Sports Network's New ST 2110 Production Facility: A Nation...

21/03/2024

SVG Regional Sports Production Summit Travels to Denver on June 26-27

SVG Regional Sports Production Summit Travels to Denver on June 26-27 By SVG Staff Thursday, March 21, 2024 - 1:47 pm Print This Story | Subscribe Story...

20/03/2024

Between the Lines: The European Soccer Rights Revolution and Its Impact on Production

Between the Lines: The European Soccer Rights Revolution and Its Impact on Produ...

20/03/2024

The Reality of Production in a Post-Pandemic World: SVG Yearbook Offers a Glimpse Into the Past and the Future

The Reality of Production in a Post-Pandemic World: SVG Yearbook Offers a Glimps...

20/03/2024

MLB Seoul Series: ESPN Turns to COVID-Era Remote Production for Two-Game Slate in South Korea

MLB Seoul Series: ESPN Turns to COVID-Era Remote Production for Two-Game Slate i...

20/03/2024

Mobile TV Group Launches Latest Flex Series Mobile Unit With 52FLEX

Mobile TV Group Launches Latest Flex Series Mobile Unit With 52FLEX 52FLEX seats over 20 on-site crew members and features a first-of-its-kind Visitor Mobile Un...

20/03/2024

Mike Helling, Longtime FOX Sports and Regional Sports Producer, Dies at 65

Mike Helling, Longtime FOX Sports and Regional Sports Producer, Dies at 65 He led regional broadcasts for both the Colorado Rockies and St. Louis Cardinals duri...

19/03/2024

Calling the Shots: What European Soccer Directors Really Want

Calling the Shots: What European Soccer Directors Really Want Sky Sports Sarah Cheadle, Telenet Play Sports Serge Bellens spoke at SVG Europes Football Summit l...

19/03/2024

Going Grassroots: Men in Blazers Shoots This Week in Wrexham Digital Series With iPhones

Going Grassroots: Men in Blazers Shoots This Week in Wrexham Digital Series With...

19/03/2024

Grass Valley Maverik X Switcher Takes AMPP-Based Production to Next Level

Grass Valley Maverik X Switcher Takes AMPP-Based Production to Next Level By Ken Kerschbaumer, Editorial Director Tuesday, March 19, 2024 - 10:40 am Print ...

19/03/2024

Monumental Sports Network Launches State-of-the-Art Production Facility and Broadcast Studios

Monumental Sports Network Launches State-of-the-Art Production Facility and Broa...

19/03/2024

NBA League Pass Escalates Sports Betting Functionality With Sportradar's emBET Integration

NBA League Pass Escalates Sports Betting Functionality With Sportradar's emB...

19/03/2024

ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Through 2031-32 Season

ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Throug...

18/03/2024

Major League Soccer: IMG on Capturing Fan Rituals and Delivering Consistent Coverage

Major League Soccer: IMG on capturing fan rituals and delivering consistent cove...

18/03/2024

Smashing Padel: Inside Aurora's Innovative Production of the Inaugural Hexagon Cup

Smashing padel: Inside Aurora's innovative production of the inaugural Hexag...

18/03/2024

Airspeeder Teams Up With EMG for World's First Live Broadcast of Flying Car Series

Airspeeder teams up with EMG for world's first live broadcast of flying car ...

15/03/2024

Live From THE PLAYERS Championship: New Truck Fleet, Live Drones Get Into the Mix for NBC Sports; Coverage Goes HDR

Live From THE PLAYERS Championship: New Truck Fleet, Live Drones Get Into the Mi...

15/03/2024

SVG Digital Engagement Forum (NYC, March 20): ESPN, CBS Sports, Amagi, TAG Video Systems Dissect the FAST Boom

SVG Digital Engagement Forum (NYC, March 20): ESPN, CBS Sports, Amagi, TAG Video...

15/03/2024

Pete Distad, Former Apple, Hulu Exec, Named CEO of New ESPN, FOX, WBD Streaming JV

Pete Distad, Former Apple, Hulu Exec, Named CEO of New ESPN, FOX, WBD Streaming ...

15/03/2024

Live From Big East Men's Tournament: FOX Sports Brings Back Pair of Live Drones for Second Year in a Row

Live From Big East Men's Tournament: FOX Sports Brings Back Pair of Live Dro...

15/03/2024

After a Record-Breaking 2023, NWSL Enters 2024 Season With More Production Partners, Free DTC Platform

After a Record-Breaking 2023, NWSL Enters 2024 Season With More Production Partn...

14/03/2024

Live From THE PLAYERS Championship: PGA TOUR Lays Out Vision for New Media Facility

Live From THE PLAYERS Championship: PGA TOUR Lays Out Vision for New Media Facil...

14/03/2024

Live From THE PLAYERS Championship: PGA TOUR Fleet of Trucks Transforms Setup, Coverage

Live From THE PLAYERS Championship: PGA TOUR Fleet of Trucks Transforms Setup, C...