--
CNN Marketplace Africa: Social and digital media in South Africa --
Mon, 23 Jan 2017 10:11
--
CNN Marketplace Africa examines the expansion of social networks across South Africa and their role in news consumption.
With more than 21 million South Africans using Twitter and Facebook, the programme investigates how online news sites are utilising these networks to promote their content.
Arthur Goldstruck, CEO of World Wide Worx, outlines the increased important role that Facebook, which has 14 million active users in South Africa, plays in news consumption: Facebook has caught up to Twitter as a primary source of breaking news Around 55 percent of Facebook users in South Africa are using it to consume news.
The programme finds that increasingly, news sites are also relying on Facebook to promote their content. This includes The Huffington Post, which launched in South Africa in November 2016.
CNN Marketplace Africa>/em> speaks to Jared Grusd, the CEO of the news site, who describes the benefit of expanding into new markets for The Huffington Post: This would be our 17th market that weve expanded to around the world Weve already reached 200 million people on a global basis and our footprint on social media is even bigger, reaching as many as a billion video viewers each month.
Since Facebook also opened offices in South Africa in 2015, there has been a highly competitive market to promote content across the social network.
Verashni Pillay, the editor-in-chief at Huffington Post South Africa, explains the process to CNN: Its a very important platform for us and it s also very important to work with Facebook because they change their algorithms all the time. It s important to be up to date with what theyre doing and how you can effectively reach your users and to boost readers to your own site.
As The Huffington Post continues to expand in South Africa, Pillay explains how the publication is also publishing stories in local languages, telling the programme: We are the first people to be doing that. English and Afrikaans dominate, but we need to care for South African and African languages.
In the same programme, host Eleni Giokos sits down with Arianna Huffington, the co-founder and former editor-in-chief of The Huffington Post.
Speaking following the launch of her new health and wellness website Thrive Global, which hopes to combat stress in the workplace, Huffington explains the approach her company is taking: Stress and burnout have become truly global pandemics affecting everything Yet there is a better way that is so obvious and that is scientifically proven, because when we take care of ourselves, we are actually more effective, more productive.
Drawing on the theme of productivity, Giokos asks whether corporations will soon advocate and offer specific working hours for employees.
Huffington tells Giokos: I think theres a whole new understanding among many corporations that when they prioritise the well-being of their employees, when they make it clear that no human being can be on all the time gathered to our devices and perform the next day. But a lot of companies are actually making it clear that employees need to have real time to recharge uninterrupted with the demands of work.
Examining the impact of these initiatives, such as employees detaching from their electrical devices, Huffington explains why she believes wellness in the workplace is about to go global to CNN: The truth is that when you dont have enough time to recharge, your immune system is suppressed, youre more likely to catch colds, the flu or much worse and youre not as engaged or productive at work. In fact, we have the gala poll results that only 13 percent of the labour force globally is engaged at work Being at work and not being engaged, its nothing. Its not about the number of hours you spend at your desk. Its about how productive and present and engaged you are when you are there.
Looking to the future of Thrive Global and with a first funding evaluation of $53 million, Giokos asks Huffington on the future growth of the company and whether she hopes to create a new empire.
Huffington responds, telling Marketplace Africa : Well, the company is called Thrive Global for a reason. Because were basically launching from the beginning across multiple countries. We believe that this pandemic of burnout is a global problem. The solutions are global. And in every country we go to, we want to tap into the wisdom and best traditions of that country.
CNN Marketplace Africa airs Saturday 21 January at 18h15 SAST on CNN International
Related Articles
South Africa tells the world it is open for business through global campaign on CNNBrand South Africa is connecting with CNN s business audiences through a new multi-platform advertising and sponsorship campaign...
Read more...
Dangote Group extends partnership with CNN as Africa s Energy Surge takes centre stageAfrica s huge power-generating potential is the subject of a special series of reports airing on CNN International this week...
Read more...
CNN Marketplace Africa focuses on Africa s biggest global brands During January, CNN Marketplace Africa is airing a series of episodes featuring four of the biggest brands...
Read more...
CNN International and MTN launch Africa View news appOn 4 November 2015, CNN International and African mobile operator MTN launched a dedicated Africa View news app...
Read more...
-- --
-- --
-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
08/12/2025
DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...
08/12/2025
NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...
08/12/2025
Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...
08/12/2025
Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...
08/12/2025
Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...
08/12/2025
Eurovision winner Niamh Kavanagh is the first celebrity to be revealed for the s...
08/12/2025
Changing children's lives for good: A staggering 4.6 million raised in the 2025 appeal
The people of Ireland and people all over the world have once again...
08/12/2025
It's murder on the dancefloor as The Traitors Ireland legend Paudie Moloney ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
-- 
