Live from IBC 2022: Sunday's latest from Amsterdam By SVG Staff
Sunday, September 11, 2022 - 00:18
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The SVG Europe and SVG Americas teams are onsite in Amsterdam for the triumphant return of the IBC Show. As the production and broadcast industry gathers at IBC 2022 to launch new products and reconnect, the SVG team is out in force in the exhibition halls of the RAI to gather and share the latest news with the SVG community. You'll find all the key announcements and news here with daily updates through Monday.
Today's issue features Accedo, Aeta Audio Systems, Amazon Web Services, Brainstorm, Canon, Caton Technology, Cobalt Digital, Dolby.io, Domo Broadcast Systems, EditShare, EVS, Imagen, Lawo, LiveU, LTN Global, Magnifi, Marshall, Mavis Broadcast, Net Insight, Phabrix, Riedel, Rohde & Schwarz, Salsa Sound, Sencore, ST Engineering iDirect, Studio Network Solutions, Telos Alliance, Worldcast, Zero Density.
Accedo (Stand 5.D65) is talking about a range of things at IBC, but perhaps of most interest to sports broadcasters and federations is a tie-up with JUMP Data-Driven Video. The offering combines the two companies' data and UX expertise to provide rights holders with audience insights that they can quickly and automatically respond to and monetise. Existing data and user experiences are analysed to deliver a growth strategy that the company says will help broadcasters increase user retention and unlock new revenue streams. Another interesting development is a proof of concept with AWS for what they are calling shoppable TV , a concept that combines e-commerce with video content and allows viewers to interact with shoppable items in the video. For example, a footballer's shirt could be made available to buy online seconds after the player scores a goal during a live-streamed match.
Aeta Audio Systems (Stand 8.F83) is taking commentary to the next level with its 5G-enabled product line. Said GM Yann Vonarburg, At Aeta, we've always been ahead in terms of mobile, and we're on the same track with 5G. All our latest products are 5G-enabled: just put a SIM card in and you're good to go. We've got our fourth-generation ScoopyFlex here on the stand. It's built to be flexible and can take two mics, so it's good for small sports events where you only have two commentators; for bigger events, you just put it into its docking station, and you have the capability to do four commentators.
Amazon Web Services (Stand 5.C80) is on a recruitment drive, with a particular focus on those with experience in artificial intelligence (AI) and machine learning (ML). Data in sport is prodigious, said AWS head of sports global, professional services, Julie Souza. Tracking data from the field of play and being able to turn that data into insights that serve leagues and teams and fans is no small task. If you look at F1, we are collecting 1.1m data points per second from the cars. From a sports perspective, I would love more expertise around that. We already have some brilliant minds in AWS, but there is so much data, and the more folks we can have thinking about how we can use that to engage fans, the better.
Brainstorm's Jesus Sierra (left) and Miguel Churruca
Brainstorm (Stand 7.B01) has made several announcements, including release of Suites 5.1 and 5.2 of the company's InfinitySet and Edison 5.1 for live immersive presentations. As mixed-reality (MR) and extended-reality (XR) productions become entrenched in the industry, Suite 5.1 is dedicated to streamlining users' ability to improve their virtual content creation, including content captured on LED video displays or other forms of background. Suite 5.2 works closely with Version 5 of Epic Games' Unreal Engine rendering. Tapping a highly regarded platform like Unreal Engine, Brainstorm fully integrates objects created in InfinitySet or Aston and vice-versa. Edison 5.1 is essential to the experience on the newly introduced EdisonGO app, a mobile application that offers video and tracking information to Edison PRO.
Canon (Stand 11.C45) has one of the larger exhibits at the show and is offering several new products. Most impressive for attendees looking to take the next step in big-time broadcast lenses is the UHD Digi-Super 122xAF (UJ122X8.2B AF) offering auto focus. According to Jack Adair, product marketing specialist, Canon Europe, operators still have complete control over focus controls, but, with the demands of UHD, the auto-focus control provides an extra level of support where focus issues are more noticeable. Also on display, the just-released CR-N700 broadcast PTZ camera can do 4K 60 fps over SDI, HDMI, SRT, or IP and has professional XLR inputs; the CR-N500 can do 4K at 30 fps via IP; and the CR-X500 PTZ has 12-Gbps SDI connections. Says Adair, We also have introduced our XC protocol, which is available for our PTZ, cinema EOS cameras, and XF cameras and allows control of up to PTZ cameras.
Caton Technology (Stand 1.F36) is touting the benefits of IP transmission, with the message that IP transmission is robust and efficient enough for primetime content and not just for backup or low-value media. According to Caton Technology SVP, global operations, Gerald Wong, CatonNet Video Platform (CVP) can provide a comprehensive service to link any event to any broadcaster around the world, with Caton's recent implementation of the first stage of a new contribution network for NBA, MLB, and Premier League rights-holder Eleven Sports in Taiwan given as an example of the technology in action.
Cobalt Digital (Stand 10.B44) is demonstrating its Indigo 2110-DC-01 SMPTE ST 2110 solution on its 9904-UDX-4K card. The new option offers support for high-density native-4K ST 2110 audio and video processing on an openGear form factor. Indigo 2110-DC-01 is a highly integrate
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Live from IBC 2022: Sunday's latest from Amsterdam By SVG Staff 
