The Telegraph Media Group Delivers Better Experiences for Global Readers with Akamai's Image Manager

15/06/2017

The Telegraph Media Group Delivers Better Experiences for Global Readers with Akamai's Image Manager UK Publisher Boosts Advertising-Driven KPIs through Improvements of Image Optimizations

Cambridge, Mass. | June 15, 2017

Akamai Technologies, Inc. (NASDAQ: AKAM), the world's largest and most trusted cloud delivery platform, today announced that The Telegraph Media Group (TMG), one of the UK's leading multi-platform publishers, has implemented Akamai's Image Manager service to improve page load times and increase the duration of users' sessions, positively impacting the publisher's ad-related business metrics.

In the face of changing consumer demands and expectations, online publishers are seeking new ways to reach and engage their audiences. Central to the discussion is the fact that high-quality images are effective in driving better online engagement. However, it has become increasingly difficult to deliver a consistent experience to users across the wide variety of devices over unpredictable networks. Oftentimes, website and app performance can easily get bogged down by heavy images and developers have to spend significant time and effort to solve the puzzle of when to deliver the right image for each and every site visitor and app user. Therefore, the Telegraph Media Group partnered with Akamai to test and understand how optimizing images for key use cases and devices, and thereby improving page load times, could improve user experiences, user session lengths and ad impressions.

A test conducted by SOASTA, an independent company at the time of the study but now part of Akamai, which collected data about page load times and user session lengths, demonstrated the business value of adjusting images to serve the right image in the right format to each device. The Telegraph Media Group saw the following results after using Image Manager:

Achieved 9.6 percent overall improvement in page load time

Realized 2 percent overall improvement in overall session length

Decreased page load time by nearly 34 percent for mobile devices

Increased sessions lengths by almost 13 percent on mobile devices

Saw an average 50 percent reduction in image weight

Boosted engagement and advertisements displayed

Freed engineering resources to focus on strategic initiatives

The results proved that our hypothesis was right - that even small incremental performance improvements could ripple out to make a massive downstream impact and for publishers like ours, said Toby Wright, chief technology officer at Telegraph Media Group. Image Manager has made a tremendous impact as we test new distribution models. It would take too many engineering resources and hours to try to match Image Manager's capabilities in displaying the right size image for every screen over every network condition possible. Plus, such efforts would distract us from our strategic focus.

Akamai's Web Performance solutions, including Image Manager and Ion, are designed to optimize websites for maximum performance, offload, and deliver an optimal user experience. Akamai's Image Manager is an easy-to-use solution that simplifies and automates the process of transforming and quickly delivering the highest quality derivative images to website visitors and mobile app users. The benefits of Image Manager can include lower costs and higher operational efficiencies for content owners and rich image experiences for end users. The product is also designed to reduce the weight of images by delivering the right size and resolution for the end device's screen and connectivity profile at that moment.

As the test proved, delivering the right image to the right device can perceptibly impact page load times and improve the end-user experience, said Craig Adams, vice president, web performance products, Akamai Technologies. This improvement can significantly affect end-user behavior and encourage longer sessions which, in turn, typically leads to more ads are being served and viewed. For example, publishers such as the Telegraph have been able to drive up their online ad revenues leveraging the Akamai solutions.

To read the full white paper and the test results, please visit: www.akamai.com/telegraph.

About The Telegraph Media Group Telegraph Media Group (TMG) is a multi-media news publisher of the world-renowned, agenda-setting content found in its titles: The Daily Telegraph, The Sunday Telegraph, The Telegraph website and The Telegraph weekly world edition. The Daily Telegraph, The Sunday Telegraph and The Telegraph are known for their award-winning, investigative editorial. The Daily Telegraph is the UK's best-selling quality daily newspaper with a long-established history of over 150 years and is unique in having maintained its broadsheet format.

About Akamai As the world's largest and most trusted cloud delivery platform, Akamai makes it easier for its customers to provide the best and most secure digital experiences on any device, anytime, anywhere. Akamai's massively distributed platform is unparalleled in scale with over 200,000 servers across 130 countries, giving customers superior performance and threat protection. Akamai's portfolio of web and mobile performance, cloud security, enterprise access, and video delivery solutions are supported by exceptional customer service and 24/7 monitoring. To learn why the top financial institutions, e-commerce leaders, media & entertainment providers, and government organizations trust Akamai please visit www.akamai.com, blogs.akamai.com, or @Akamai on Twitter.

LINK:	https://www.akamai.com/uk/en/about/news/press/2017-press/the-telegraph...
	See more stories from akami

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026