
John Storyk Looks Back on the First 50' Years Noted acoustician and architect has improved sports sound, both in-venue and broadcast By Dan Daley, Audio Editor
Tuesday, October 15, 2019 - 11:58 am
Print This Story
Story Highlights
The thought of celebrating a 50th anniversary makes architect/acoustician John Storyk slightly ill at ease, as he approaches the half-century mark of a career that has helped improve the sound of scores of sports and broadcast venues globally. However, when that milestone is amended to simply commemorate the first 50 years, he feels a bit better: there's still a lot that he would like to do.
His company, Walters-Storyk Design Group - a decentralized alliance of associates in North, South, and Central America and Europe - continues to expand. In 2017, WSDG acquired Berlin-based ADA, a leading European acoustical consulting firm, and 40% of his colleagues are under 40 years old, so the company has plenty of headroom in its knowledge base but remains anchored by Storyk's storied legacy.
Acoustician John Storyk: Sports venues in general are paying more attention to sound and acoustics now, and that's good.
He is most celebrated for designing and building Electric Lady Studios, his very first project and the home base for Jimi Hendrix when it opened in 1969. It was serendipity that connected the guitar icon with Storyk, who had musical ambitions but was looking for traction with his newly minted Princeton degree in architecture. Since then, his portfolio has grown to cover elite restaurants, high-end music venues, iconic recording studios, and multimillion-dollar homes - and a sports-venue collection that includes Est dio Jornalista Mario Filho (popularly known as Maracan ), the biggest soccer stadium in Brazil, site of the 2014 FiFA World Cup, and home to Opening and Closing Ceremonies of the 2016 Olympics; the Arena Thun venue in Switzerland; and the Barra Olympic Park, developed as Rio de Janiero's primary 2016 Olympic and Paralympic Games site.
Next on the agenda, a 4,000-seat theater to be appended to Boston's Fenway Park, giving that storied ballpark a place to host esports events. Storyk is also working on a 53,000-sq.-ft. esports arena that will be part of Velocity Arts, a planned $500 million destination campus in Kansas City.
Figuring Out Formats
Storyk's career has spanned audio formats from mono to surround, but he considers immersive-sound to be the most exciting of all, not least because it's still figuring itself out.
It's like the Wild West, he says. It's still trying to figure out what it wants to be. It still needs to be better defined for sports, like it has been for movies and TV. The big guys - Dolby and Auro and others [WSDG favors the Barco-owned Auro format, which Storyk prefers for smaller-room immersive monitoring] - are fighting it out for standards and market share, and there's a lot of money at stake. But, in the end, it'll be great, because immersive is the closest we have come to be able to reproduce the world the way it sounds, as we actually experience it. For the first time, you'll be able to feel like you're actually in Yankee Stadium when you watch the Yanks on television. (Storyk is a die-hard Bronx Bombers fan.)
Immersive sound will impact sports audio, both for broadcast and in the venue, Storyk believes, and sports' live sound has already evolved dramatically since he began working on sports venues. But he also cautions that, while spiraling costs are compelling new venue designs for multiuse applications, from sports to concerts to trade shows and other uses, a venue should emphasize a primary purpose.
A ballpark should be a ballpark first, a stagehouse second, he says. They can be good at both but not necessarily great at both.
Storyk stresses that advances in audio technology ought to be leveraged as much as possible for sports venues. Such advances include networked audio, for the flexibility it offers designers, and auralization software, which can do predictive virtual analysis of how sound will behave in a space, for its ability to discern problems before they get set in concrete. He cites how auralization enabled his team to head off significant reflections in a stadium at the 2016 Summer Olympics in Rio. Now several listening studios in WSDG's offices allow clients to sonically preview the sound of their yet-to-be-built venues to get a sense of what various audio-system components will sound like in it and how different materials can affect the ambient sound.
Sports venues in general are paying more attention to sound and acoustics now, and that's good, Storyk says. The industry has learned that they can't just build boxes and charge $225 for a ticket to see a game. Fan expectations have increased, not only for sound but also for being entertained in general in the stadium or the arena.
Think about it, he continues. At least a third of the time sitting in the venue, if not more, is all about what's on the big screen and in the PA system, during breaks in the action on the field. That's where we try to make the overall experience of going to the game, of being in the stands, as good as it can be. That's part of our job.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
06/09/2025
(L-R) Dylan O'Brien and James Sweeney attend the 2025 Sundance Film Festival Twinless premiere at Eccles Theatre. (Photo by George Pimentel/Shutterstock f...
06/09/2025
LONDON Vizrt has introduced Viz Arena 6, the newest version of its all-in-one live augmented reality (AR) graphics and virtual advertising sports solution. The ...
06/09/2025
SEATTLE Amazon Web Services (AWS) will feature 56 AWS Partners making various demos that showcase the technologies and use cases shaping the future of the Media...
06/09/2025
In news that highlights the ongoing importance of video games, PBS Kids is making its first foray into gameplay content with the September 5 launch of Odd Squa...
06/09/2025
PBS chief executive Paula Kerger has sent an email to staff outlining plans to cut about 100 positions or 15% of its staff, following the loss of Federal fundin...
06/09/2025
A new era of recognition as IABM honors the people, projects and innovations driving real impact
IABM has confirmed the shortlist for the new IABM Impact Award...
06/09/2025
Vizrt, the leader in live production technology revolutionizing viewer experiences, announces new capabilities to help customers create once, adapt automaticall...
06/09/2025
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, will spotlight four of its innovative audio solutions at th...
06/09/2025
DigitalGlue, creator of the award-winning creative.space managed storage platform, today announced a technology preview of Creative Intelligence (CI) powered by...
06/09/2025
Eye Filmmuseum is the Netherlands leading film museum, offering a rich variety of experiences from screenings of classic films to cultural exhibitions. With fou...
06/09/2025
The latest innovations in Grass Valley's AMPP applications will be on full display at IBC 2025, as the company brings significant updates to Playout X, its ...
06/09/2025
Disguise has announced the launch of the GX 3 , its most powerful media server ever. Built on NVIDIA's cutting-edge Blackwell GPU architecture and including...
06/09/2025
Autoscript and Autocue have announced the launch of a new advanced PTZ prompter system shared by both brands and designed to provide seamless, professional prom...
06/09/2025
Sachtler has added four new models to its award-winning aktiv and FSB Mk II fluid head ranges. The aktiv16T and aktiv18T, plus the FSB 16T Mk II and FSB 18T Mk...
06/09/2025
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, will present its bold new vision for the fu...
06/09/2025
DHD has chosen IBC 2025 (Amsterdam, 12-15 September) as the launch venue for the latest version of its RM1 all-in-one portable audio production and broadcast sy...
06/09/2025
AJA Video Systems debuted IP25-R, a Mini-Converter for connecting SMPTE ST 2110 networks with 4K SDI/HDMI infrastructures. IP25-R lets broadcast, production, an...
06/09/2025
AJA Video Systems today introduced new products and updates ahead of the International Broadcasting Convention (IBC) 2025 that streamline signal flow management...
06/09/2025
Researchers map key human proteins that power coronavirus replication, pointing to new treatment strategies Findings from Scripps Research reveal promising drug...
05/09/2025
Your listening habits are as unique as you are-and this year, Spotify has introduced a wave of new features to help you personalize your experience. From playli...
05/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup 2026 , premium dram...
05/09/2025
Today's Historic Settlement Underscores SBS's Powerful New Series The Pe...
05/09/2025
L3Harris Chief Financial Officer and Aerojet Rocketdyne President Ken Bedingfiel...
05/09/2025
PHILADELPHIA NBC Sports will present tonight's NFL Kickoff Game between the '25 Super Bowl champion Philadelphia Eagles and Dallas Cowboys on Peacock in...
05/09/2025
Warner Bros. Discovery filed a lawsuit against Gen AI company Midjourney this week, claiming that the company violated the studio's copyright....
05/09/2025
Alum Esin Ayd ng z Pens Nevermore Alma Mater' for Netflix's Wednesday The Grammy-nominated composer appears on this season's soundtrack alongside...
05/09/2025
C-SPAN and YouTube this week announced an agreement in which YouTube will sponsor C-SPAN's America 250 programming and expand access to C-SPAN's politic...
05/09/2025
LONDON Live broadcast infrastructure solutions provider Techex has added Peter Dawidzik as senior director, sales and business development....
05/09/2025
As news organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news, Reuters and Amazon Web...
05/09/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said it has begun accepting submissions for its expanded HPA Engineering Excellence Awards, which...
05/09/2025
Sage has released an update to its most recent firmware for its Digital ENDEC model 3644....
05/09/2025
LONDON and LOS ANGELES ThinkAnalytics will debut ThinkMetadataAI, the company's latest step in recommendations, search and discovery services....
05/09/2025
WASHINGTON The Federal Communications Commissions Media Bureau has announced that the agency is initiating a phased process to lift the current freeze on major ...
05/09/2025
TORONTO Quickplay will feature its newly unveiled AI Studio that assists broadcasters and streamers in transforming their content libraries into short-form asse...
05/09/2025
Boston Conservatory at Berklee Announces Five-Year Partnership with The Verdon F...
05/09/2025
Alum Esin Ayding z Pens Nevermore Alma Mater' for Netflix's Wednesday The Grammy-nominated composer appears on this season's soundtrack alongside...
05/09/2025
Rohde & Schwarz UK awarded Silver Award under Defence Employer Recognition Schem...
05/09/2025
Back to All News
Two Desperate Souls and One Desperate Choice: As You Stood By...
05/09/2025
Back to All News
Netflix Unveils New BAKI-DOU' Anime and First Look at BE...
05/09/2025
This weekend sees another feast in store for all sport fans as RT airs a jam-packed schedule of live, free-to-air sport.
The Amgen Irish Open continues all we...
04/09/2025
(Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an of...
04/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup2026 , premium drama...
04/09/2025
Watch the Record-breaking Koori Knockout 2025 LIVE and EXCLUSIVE on NITV and SBS...
04/09/2025
WALTHAM, Mass. Zixi, a provider of video-delivery-over-IP technology, has named Sue Mitchell as director of account management, EMEA....
04/09/2025
NEW YORK In news that highlights the importance of the NFL and sports for the TV and streaming industry, NBCUniversal is reporting record revenue for its 20th s...
04/09/2025
OTTAWA Ross Video has acquired LAMA, a Dutch-based developer of advanced audio production software known for its innovative live mixing solutions. The acquisiti...
04/09/2025
CINCINNATI GatesAir will bring its 5G passthrough demo to IBC audiences once again as interest in the technology's value for broadcast-to-mobile delivery gr...
04/09/2025
BURY ST. EDMUNDS, England Autoscript and Autocue will showcase their newly launched PTZ prompter system during IBC2025, Sept. 12-15 at the RAI Amsterdam Convent...
04/09/2025
Watch the Benn Family Band Perform I Wont Give Up on Americas Got Talent Assistant Professor Loren Benn and her family gave an emotional live performance of t...