
Amazon App Customers Get First Look at Exclusive VALERIAN Content Weeks Before the Highly-Anticipated Movie Release
VALERIAN AND THE CITY OF A THOUSAND PLANETS is unveiling the first released clip from the movie, exclusively on the Amazon App
Customers can use the camera search feature or select a VALERIAN Sticker from the brand new Amazon Stickers feature to unlock the content
Customers who unlock exclusive content from today through July 23 will also be able to enter a sweepstakes for a chance to win an Echo Show, the newest Amazon device
SEATTLE--(BUSINESS WIRE)--Jun. 27, 2017-- (NASDAQ:AMZN) - Amazon, EuropaCorp and STXfilms are teaming up to premier never before seen movie clips and content from VALERIAN AND THE CITY OF A THOUSAND PLANETS, this summer's most groundbreaking and original sci-fi adventure, exclusively on the Amazon App. Starting today, customers have access to actual film clips simply by using the camera search feature. To reveal the exclusive content, customers open their Amazon App, tap the camera icon and then point it at the large printed code at the bottom of most Amazon boxes shipped across the US. Pointing the camera at VALERIAN artwork, like the movie poster or IMDb movie page will also work. Finally, starting tomorrow, Amazon App iPhone customers can access the exclusive content by tapping the i button an any character within the Amazon Stickers feature of camera search. VALERIAN will be released by STXfilms on behalf of EuropaCorp on July 21st and exclusive content will continue be added to the Amazon App through July 23rd.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170627006511/en/
Unlock exclusive VALERIAN content by pointing the camera search feature within the Amazon App at most Amazon boxes. (Photo: Business Wire)
Camera search within the Amazon App allows customers to point their camera at nearly anything and receive product recommendations from Amazon, so what better way to unlock exclusive content from the most futuristic film of the summer, said Gautam Bhargava, VP Amazon Visual Search. In fact, we were so excited about revealing this special content within our app we wanted to give customers not one, but two ways to view never before seen clips. We also created special edition VALERIAN stickers to celebrate the movie release, which if clicked upon will also grant customers access to the highly anticipated scenes.
We're excited to partner with Amazon on a transformative new way for fans to engage with VALERIAN content. By activating visual search to bring people an exclusive experience at such a large scale, VALERIAN and Amazon are taking mobile discovery to the next level, said Amy Elkins, EVP of Media and Marketing Innovation at STXfilms.
Unlock Exclusive Content Using Camera Search
Amazon has long been the leader in mobile visual search, starting with the launch of camera search in the Amazon App in 2009. That first pioneering solution helped customers search for reviews, availability and pricing for products such as books, CDs and DVDs by pointing their phone's camera at the product. Since then, the solution has matured to offer many new features. Using modern artificial intelligence techniques in deep learning and machine vision, camera search now recognizes common everyday objects such as shoes, jeans, sunglasses and more including hundreds of millions of products within over 3000 categories. To explore exclusive VALERIAN content, customers simply open their Amazon App, tap the camera icon and then point it at the large printed code at the bottom of most Amazon boxes or at VALERIAN artwork like the movie poster or IMDb movie page at www.imdb.com/valerian.
Unlock Exclusive Content by Using Special Edition VALERIAN Amazon Stickers
Amazon Stickers launched last month and is an entertaining augmented reality feature designed to provide Amazon App customers a delightful experience for virtual shopping and visualizing products in their own home. Looking for gift inspiration? Want to see if that couch matches your living room? Need a second opinion on that yellow hat you like? Amazon Stickers provides a fun way to find, view, and share products on Amazon with friends and family. The special edition VALERIAN Stickers include characters like Sergeant Laureline, K-Tron, DA, Doghan Daguis, and Major Valerian and unlock special content when customers tap on the i above them. Starting tomorrow, you can find these VALERIAN Stickers and more by tapping on Amazon Stickers within the Camera Search function on the iOS Amazon App. Make sure you have the latest version of the app for access.
About VALERIAN AND THE CITY OF A THOUSAND PLANETS
VALERIAN AND THE CITY OF A THOUSAND PLANETS is the visually spectacular new adventure film from Luc Besson, the legendary director of The Professional, The Fifth Element and Lucy, based on the ground-breaking comic book series which inspired a generation of artists, writers and filmmakers.
In the 28th century, Valerian (Dane DeHaan) and Laureline (Cara Delevingne) are a team of special operatives charged with maintaining order throughout the human territories. Under assignment from the Minister of Defense, the two embark on a mission to the astonishing city of Alpha-an ever-expanding metropolis where species from all over the universe have converged over centuries to share knowledge, intelligence and cultures with each other. There is a mystery at the center of Alpha, a dark force which threatens the peaceful existence of the City of a Thousand Planets, and Valerian and Laureline must race to identify the marauding menace and safeguard not just Alpha, but the future of the universe.
About STXfilms
STXfilms is a division of STX Entertainment, a global next-generation media company whose mission is to unlock
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...
18/03/2026
Wednesday 18 March 2026
BAFTA winner James McAvoy to star in Sky Original serie...
18/03/2026
Wednesday 18 March 2026
Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland
Sky Sports and Zuffa Boxing have announced a new mult...
18/03/2026
Wednesday 18 March 2026
Sky Unveils Poster and Trailer for Original Feature Fil...
18/03/2026
Wednesday 18 March 2026
UP NEXT: Sky presents a bold slate of new, premium acquired content
Sky reveals slate of newly acquired premium drama and comedy, as i...
18/03/2026
Wednesday 18 March 2026
UP NEXT: Sky unveils an unmissable genre-spanning slate...
18/03/2026
Back to All News
Preparatevi Alla Terza E Ultima Stagione De La Legge di Lidia ...
18/03/2026
Back to All News
Netflix Drops Teaser and First Look Images for The Chestnut M...
18/03/2026
New Playout-to-Delivery Capabilities Elevate ATSC 3.0 Experiences, Lower DTV In...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...