
Five Decades of Box Office Intelligence: Comscore Celebrates 50 Years of Movie MeasurementLOS ANGELES - April 15, 2026 - Comscore, Inc. (Nasdaq: SCOR) today announced it is celebrating 50 years of continuous box office measurement, with its movies division marking five decades of innovation, industry trust, and global leadership in theatrical data.
The business traces its origins to 1976, when industry pioneer Marcie Polier Swartz founded a centralized box office reporting service to bring consistency and transparency to theatrical performance data. Over the decades, the business evolved alongside the film industry - operating under several names and ownerships - before becoming part of Comscore through the company's merger with Rentrak in 2016.
Comscore is passionate about supporting the studios, exhibitors, and storytellers who bring films to audiences around the world, and proud of the trust the industry has placed in our data and our people for decades, said Janice O'Bryan, SVP & Managing Director, Movies Domestic Comscore. 50 years of uninterrupted measurement speaks to the enduring importance of reliable, standardized box office data and the trust the industry places in it.
Today, Comscore Movies measures box office performance in more than 70 countries worldwide, delivering insights across the full film ecosystem. These include theatrical grosses, audience demographics, marketing impact, and global release tracking supporting studios, exhibitors, distributors, and marketers around the world.
Comscore has long been part of how we bring films to audiences everywhere. Their measurement gives us a clear, consistent view across markets, helping us make confident decisions in an industry that never stands still, said Shaun Barber, Head of Domestic Distribution, Paramount Pictures. The strength of that partnership - built on trusted data and a team that truly understands our business - is why Comscore remains so essential. We're proud to celebrate Comscore Movies and 50 years of impact on the film industry.
The 50 year milestone also highlights the continuity of expertise within the Movies division. Many members of today's Comscore Movies team began their careers during earlier chapters of the business, carrying forward decades of institutional knowledge and firsthand experience as the theatrical landscape has evolved.
Congratulations to Comscore Movies on 50 years of serving and strengthening the theatrical industry. For many years, we've relied on Comscore to help us understand our audiences and evaluate performance at the theater level with reliable data we can count on. We value the team behind Comscore movies, which has grown alongside our business through decades of industry change, said Brock Bagby, President and Chief Content, Programming & Development Officer, B&B Theatres.
Throughout 2026, Comscore plans to recognize the anniversary through industry events, client engagements, and storytelling that honors the legacy of box office measurement while looking ahead to the future of theatrical insights.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...
15/04/2026
Books have always moved with us, whether tucked in our bags or humming in our he...
15/04/2026
For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...
15/04/2026
From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...
15/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
15/04/2026
Includes eight free UAD plug-ins
Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...
15/04/2026
Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
Wednesday 15 April 2026
Introducing Smart Home from Sky, a simple way to stay c...
15/04/2026
Wednesday 15 April 2026
The Burbs confirmed to return to Sky and NOW for a second season
Mystery-comedy series, The Burbs, will continue its exclusive resid...
15/04/2026
With new broadcast standards evolving all over the world and OTT streaming striving for the pole position in media consumption, both next-gen video and audio co...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More th...
15/04/2026
Five Decades of Box Office Intelligence: Comscore Celebrates 50 Years of Movie M...
15/04/2026
Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios
RT has commissioned Two Citie...
15/04/2026
RT 100
RT unveils The Signal' a specially commissioned 60-second film
...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Captures a trio of renowned polysynths
The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...
14/04/2026
Free offering includes 10 powerful plug-ins
United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...
14/04/2026
Julian Coryell joins virtual session player line-up
Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...
14/04/2026
X-Rite Pantone Color Academy Grand Opening in Shanghai
On March 27, 2026, X-Rite Pantone, the global authority in color standards and color science, held the...
14/04/2026
14 Apr 2026
VEON and JazzWorld Receive Competition Commission of Pakistan Appro...
14/04/2026
Tuesday 14 April 2026
Nicola Coughlan and Aimee Lou Wood to host next two episo...
14/04/2026
Lead writer and executive producer Jack Lothian joins alongside lead director Je...
14/04/2026
Wuppertal April 14, 2026
Thomas Riedel Acquires Premium Manufacturer ARRIStrategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, f...
14/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliabili...
14/04/2026
Luxembourg, April 14, 2026 - SES, a leading space solutions company, today annou...
13/04/2026
ToolsOnAir Composition Builder 2026 Boilerplate
More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...
13/04/2026
ToolsOnAr just:live pro 2026 Boilerplate
More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...
13/04/2026
ToolsOnAr just:play pro 2026 Boilerplate
More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...
13/04/2026
ToolsOnAr live:cut 2026 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
13/04/2026
ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
13/04/2026
ToolsOnAir Just In Mac Lite 2026 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
13/04/2026
ToolsOnAir just:in mac pro 2026 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...
13/04/2026
Intuitive EQ plug-in gets an upgrade
Following its official launch back in February 2026, Musik Hack's intuitive EQ plug-in has been treated to its firs...
13/04/2026
Flagship soft synth collection expanded
The latest version of UVI's flagship vintage-inspired soft synth collection has just arrived, expanding the suit...
13/04/2026
Free version of innovative string library arrives
Released in October 2025, Lux Orchestral Strings was said to be Sonuscore's most ambitious library to ...
13/04/2026
The Girls' Research Camp is part of the Technology - Future in Bavaria edu...
13/04/2026
Rohde & Schwarz transforms submarine communications for real time underwater dom...
13/04/2026
Rohde & Schwarz enables Pulsar signal simulation to support next-generation navi...
13/04/2026
The search for Ireland's newest country music star is live on Friday 17 Apri...
13/04/2026
Monday 13 April 2026
Global environmental action NGO WRAP brings recycling to l...
13/04/2026
J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding me...
13/04/2026
FOX Latin America Announces The Launch Of The FOX Channel In Central America And...