Jesse Angelo Named Chief of Digital Advertising Solutions
Will Work On A New Platform To Give Brands Access To Large, Quality Audience In Trusted Environment
New York, NY (April 6, 2017) - News Corp Chief Executive Robert Thomson announced today that Jesse Angelo will become Chief of Digital Advertising Solutions, overseeing a new advertising platform to give brands a direct way of targeting a large, high-quality audience of potential customers in a trusted environment. The platform is expected to launch later this year.
Mr. Angelo will help coordinate the platform's development and launch, and serve as its ambassador to the advertising community. He will continue serving as CEO and Publisher of the New York Post.
Among the News Corp businesses expected to be involved in the new platform, which will initially launch in the U.S. market, are Dow Jones, including the Wall Street Journal, MarketWatch, Barron's and Mansion Global; the New York Post, News America Marketing, with its fast-growing digital company, Checkout 51, and realtor.com , which itself has had close to 50 million monthly visitors and a supply of high quality data about motivated purchaser s.
With brands searching for trusted and transparent platforms to reach high-quality, engaged audiences, this is the perfect moment to launch an alternative to the digital platforms that have arbitraged ambiguity and compromised the integrity of advertising, said Mr. Thomson, to whom Mr. Angelo will report. We are inspired by the success of News Connect, an advertising platform created at News Corp Australia in 2015, which combines audiences and data from a number of our publications and businesses to give brands the reach and reaction they need for success.
Each of News Corp's businesses will continue operating their independent ad sales operations, with the new platform being offered as an additional promotional opportunity. Revenues from the initiative will flow through to the business units of News Corp.
Advertisers can be confident that through News Corp and its businesses they will reach premium, passionate audiences in digital environments that will enhance, not damage, their brands and products, said Mr. Thomson. Jesse is the ideal evangelist for our company to the advertising community at large and to the teams within our businesses, who will be collaborating more closely than ever to ensure that News Corp is greater than the sum of our parts.
At a time when brands and agencies seek quality audiences at scale, with simplified engagement and execution, News Corp is well-suited to meet that urgent need, said Mr. Angelo. News Corp and its platform can do what some other digital giants cannot, because we have great content from trusted mastheads and businesses, award-winning brand studios, a wealth of data, and a large, engaged and high-quality audience, precisely the people advertisers want to reach.
The goal of the platform initiative is to connect digital assets across News Corp's business units to offer advertisers a one-stop-shopping opportunity to reach a large, sophisticated audience in a trusted and quality online environment, and in a targeted, measurable manner.
In this era of fake and fatuous news, faulty metrics and faux audiences, advertisers crave authenticity and veracity. News Corp and its world class brands can provide both, said Mr. Thomson. And as a recent series in the Times of London demonstrated, too many brands are finding their digital advertising alongside sites that promote terror, hate or pornography.
Following its launch in 2015, News Connect has seen growth in Australia and has improved the reach, scale and accuracy of targeting campaigns, leveraging data science techniques to deliver relevant brand messages to future customers.
Mr. Angelo has been in his current position with the New York Post since 2013. He is also the Executive Producer of Page Six TV,' which launches in Fall 2017, and is on the board of Unruly, a leading video ad tech company acquired by News Corp in 2015.
###
About News Corp
News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, and cable network programming and pay-TV distribution in Australia. Headquartered in New York, the activities of News Corp are conducted primarily in the United States, Australia, and the United Kingdom. More information: http://www.newscorp.com.
Contacts
News Corp Corporate Communications
Jim Kennedy
212-416-4064
jkennedy@newscorp.com
News Corp Investor Relations
Michael Florin
212-416-3363
mflorin@newscorp.com
Share this:
Click to share on Twitter (Opens in new window)
Share on Facebook (Opens in new window)
Click to share on Google+ (Opens in new window)
Click to share on LinkedIn (Opens in new window)
Click to email (Opens in new window)
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
21/10/2025
As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...
21/10/2025
ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...
21/10/2025
While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...
21/10/2025
MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...
21/10/2025
Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...
21/10/2025
Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...
21/10/2025
Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered wi...
21/10/2025
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, today announced the appointment of Austin Hinton as it...
21/10/2025
nternet connectivity startup Miri Technologies Inc. will use this week's NAB Show New York as the launch pad for its latest ground-breaking innovation, the ...
20/10/2025
Inside TAMS: How Time-Addressable Media Stores could redefine sports workflows By Paul Markham
Friday, October 17, 2025 - 08:57
Print This Story
A penalty...
20/10/2025
Transformational production: Inside TVN's remote production push for the DFL...
20/10/2025
How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDRMulti-year plan harmonizes workflows, simplifies operationsBy Ken Kerschbaumer, Editorial ...
20/10/2025
NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast...
20/10/2025
Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting ...
20/10/2025
(L-R) Maria Dizzia, Carmen Emmi, and Russell Tovey attend the Plainclothes pre...
20/10/2025
In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...
20/10/2025
Em diversas cidades do Brasil, um movimento tem se fortalecido para celebrar o poder, a beleza e a profundidade da criatividade negra. O Dia AMPLIFIKA, agora em...
20/10/2025
In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, return...
20/10/2025
Airborne Early Warning and Control aircraft rendering...
20/10/2025
DENVER and MUNICH Imagine Communications today announced its plans to acquire Pixel Power Ltd., a wholly owned subsidiary of Rohde & Schwarz. Financial terms of...
20/10/2025
LOS ANGELES G Morgan has joined Globecast, a provider of broadcast, media and entertainment managed services, as executive vice president of sales, Globecast Am...
20/10/2025
PLYMOUTH, Wisc. Heartland Video Systems and Zixi have partnered to enable broadcast-quality live video delivery over any IP network....
20/10/2025
A. R. Rahman on Facing Fear and Finding the Divine In an interview with Berklee President Jim Lucchese, the Oscar-winning composer reflects on how courage and...
20/10/2025
Monday 20 October 2025
To view this content, please enable our use of cookies. ...
20/10/2025
Rohde & Schwarz transfers Pixel Power to Imagine Communications Companies work collaboratively to ensure continuity and ongoing support for existing customers...
20/10/2025
RT 's Prime Time is set to host the final Presidential Election Debate this Tuesday night, October 21, providing an opportunity to hear directly from Irelan...
20/10/2025
NVIDIA and Google Cloud are expanding access to accelerated computing to transform the full spectrum of enterprise workloads, from visual computing to agentic a...
19/10/2025
Back to All News
Sins of Kujo' Comes to Life in New Live-Action Series Set for Spring 2026
Entertainment
19 October 2025
GlobalJapan
Link copied to cl...
18/10/2025
New England Sports Network (NESN) has chosen Harmonic, working with Astound Business Solutions, as its enterprise technology partner to transform primary distri...
18/10/2025
NEW ORLEANS, La. In the run-up to the start of the NBA season, WVUE-TV and Gray Local Media have announced a deal with DirecTV that will greatly expand access t...
18/10/2025
Berklee Celebrates 40 Years of the Fall Together Concert Faculty composers Bob Pilkington and Greg Hopkins are among the featured artists for this year's ...
17/10/2025
NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...
17/10/2025
Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...
17/10/2025
SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...
17/10/2025
L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...
17/10/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
17/10/2025
(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
17/10/2025
Music and art came together for one special night last week at ZIV Gallery, an i...
17/10/2025
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...
17/10/2025
MURRIETA, Calif. The Sports Fishing Championship (SFC) has deployed DigitalGlue's creative.space storage platform to streamline video production by centrali...
17/10/2025
BELLEVUE, Wash. Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and coll...
17/10/2025
The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...
17/10/2025
QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...
17/10/2025
Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...
17/10/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...
17/10/2025
The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...
17/10/2025
Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...
Jesse Angelo Named Chief of Digital Advertising Solutions
