comScore Reports the Top 0 Online Gaming Properties in Mexico in Conjunction with the Electronic Game Show

comScore Reports the Top 10 Online Gaming Properties in Mexico in Conjunction with the Electronic Game ShowSpil Games Ranks 1st in Online Gaming Category with 3.2 Million Unique Visitors

Mexico City, Mexico, Septiembre 22nd, 2014 - comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released Online Gaming data from the comScore MMX service in conjunction with the Electronic Game Show (EGS) 2014. The data revealed that 10.3 million Mexicans visited Online Gaming sites in July 2014, representing 34 percent of the Mexican desktop internet population.

Top 10 Online Gaming Properties by Number of Unique Visitors

July data revealed that Spil Games maintained the first position in the ranking with more than 3.2 million unique visitors. Midasplayer.com Ltd. ranked second with 1.3 million of unique visitors, followed by Minigamers Sites with 1.1 million visitors and MiniJuegos (Moosite S.L.) with 783 thousand visitors. Spil Games had the highest average engagement at 30.4 minutes per visitor, followed by JuegosDiarios.com with 20.0 minutes and Minigamers Sites with 17.8 minutes.

Top 10 Online Gaming Properties by Number of Unique Visitors (000)

July 2014

Total Mexico, Home and Work, Age 6 , Desktop Only

Source: comScore MMX

Properties Unique Visitors (000) Average Minutes per Visitor

Online Gaming 10,286 35.6

Spil Games 3,262 30.4

Midasplayer.com Ltd. 1,365 12.5

Minigamers Sites 1,171 17.8

MiniJuegos (Moosite S.L.) 783 5.6

JuegosDiarios.com 691 20

EA Websites 655 13

Paisdelosjuegos.com.mx 649 13.6

GSN Games 584 7.5

Preguntados.com 530 7.8

Juegosjuegos.com 387 12.3

Most Visitors to Online Gaming Sites in Mexico are Women

A demographic analysis of the Online Gaming category in Mexico showed that 51 percent of visitors to the category are women. Among both males and females, the highest propensity to visit Online Gaming sites and the highest engagement occurred among age 6-14 year olds. Interestingly, Females age 55 and older also show high engagement with Online Gaming.

This data reveals that the notion of gamers being predominantly men is a myth, said Ivan Marchant, Vice President of comScore Mexico. In fact, we see that females are more likely to be Online Gamers than men, and across most demographic segments they are also more highly engaged. This dynamic means opportunity for marketers in Mexico interested in reaching females, who often influence a significant amount of household spending decisions.

Alejandro Bertoldi, EGS manager added: The data revealed by comScore confirms the trends that we've seen during 12 years at EGS. At the most important video games event in our country, these insights can be very beneficial in helping attendees develop strategies for marketing success.

Demographic Profile, Online Gaming

July 2014

Total Audience: Home and Work, Age 6 , Desktop Only

Source: comScore MMX

Target Audience (000) % Composition Unique Visitors Composition Index Unique Visitors Composition Index Page Views

Base Audience: Persons: 6 10,286 100.0

Men - Age

All Men 5,021 48.8 96 97

Men: 6-14 1,008 9.8 128 331

Men: 15-24 1,780 17.3 110 107

Men: 25-34 894 8.7 82 90

Men: 35-44 729 7.1 83 63

Men: 45-45 410 4.0 73 44

Men: 55 200 1.9 73 90

Women - Age

All Women 5,265 51.2 104 104

Women: 6-14 1,166 11.3 152 393

Women: 15-24 1,571 15.3 100 80

Women: 25-34 940 9.1 88 94

Women: 35-44 861 8.4 101 106

Women: 45-54 495 4.8 91 74

Women: 55 232 2.3 87 158

*Composition Index = % Composition for Online Gaming / % Composition for Total Internet Population x 100. Index of 100 indicates average category representation among that demographic segment.

LINK:	http://www.comscore.com/Insights/Press-Releases/2014/9/comScore-Report...
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