SVG Sit-Down: Deloitte's John Footen and Art Wong Offer Deep Look at Sports Media Solutions Practice Offerings include conceptualizing, designing, building, integrating tech for broadcasters, venues By Jason Dachman, Editorial Director, U.S.
Tuesday, January 21, 2025 - 10:29 am
Print This Story | Subscribe
Story Highlights
For the sports-production industry, the name Deloitte connotes professional services for back-office departments like tax, audit, and accounting. However, the firm's Sports Media Solutions team offers services aimed squarely at production and the SVG community at large: conceptualizing, designing, building, and integrating technical solutions for a variety of broadcast facilities, production studios, and sports venues large and small.
SVG sat down with two of Deloitte's leaders in this space - John Footen, managing director, media and entertainment, and Art Wong, principal, Sports Media Solutions - to discuss exactly what the Sports Media Solutions team does, how Deloitte's global size and scale benefit that team (and, by extension, its clients), a few marquee projects on the practice's plate recently, and how the team helps clients think through big business problems to inform better decisions for the future.
Deloitte's John Footen: Sports are universally understood, and, with so many countries engaging in sports in so many ways, Deloitte's global network allows us to meet clients where they are, physically and contextually.
Tell us a bit about Deloitte's Sports Media Solutions practice and some of the services it offers the SVG community.
Footen: While Deloitte is often recognized for its tax, audit, and accounting services, our consulting practice is a huge part the organization's offerings, bringing our professional services to a variety of industries. Together, we lead our Media Solutions practice, which specializes in conceptualizing, designing, building, and integrating robust end-to-end business and technical solutions tailored to meet the unique needs of our clients: advanced strategy and project management, audio and visual capabilities, media supply-chain issues, and comprehensive media-engineering services.
What exactly does the practice do?
Wong: We work with our clients to solve complex problems, such as increasing audience engagement, optimizing operational efficiencies, enabling workforce changes, identifying and realizing expected tax incentives, and implementing future technological advances. As you can see, none of what I just said is exclusive to broadcast transformations; you can apply these to any transformation an organization embarks upon - digital, back-office, etc. - and that's because, when you truly transform a business in the way they work, all of these factors need to be considered, reimagined, and redesigned. This results in end-to-end solutions that are effective in the short term while sustainable and adaptable for the future.
How does Deloitte's global scale benefit its Sports Media Solutions team and, by extension, its clients?
Footen: Deloitte is a huge organization. We are connected to a network of partner firms in 150 countries, so we can meet clients and their needs almost anywhere in multiple languages. That global reach means we have comprehensive knowledge and resources tailored to unique circumstances. For example, we've done extensive work with a global sporting organization, coordinating very closely with our counterparts in Spain to deliver value to their events over the next 10 years. Sports are universally understood, and, with so many countries engaging in sports in so many ways with various forms of infrastructure to support them, Deloitte's global network allows us to meet clients where they are, physically and contextually.
Deloitte's Art Wong: Building a facility is just one part of a transformation; we help you get the most out of improving and optimizing your business.
Walk us through a marquee project that your practice has done recently.
Wong: We did a large-scale stadium redesign for a leading sports franchise that allowed us to incorporate advanced technologies like IoT and AI to enhance both the fan experience and operational efficiency. We also developed a personalized and secure guest experience at the stadium through data-driven insights, seamless app functionality, innovative wayfinding, third-party integrations, and advanced marketing solutions. Building a facility is just one part of a transformation; we help you get the most out of improving and optimizing your business.
Specific to the media-engineering side of things (studios, venue, etc.), how can you help clients think through big business problems to inform better decisions? And how can you tailor these solutions to the specific needs of each client?
Wong: Our Sports Media Solutions practice is focused on three key areas: Stadium Builds, Digital Signage, and Asset Management. These are clearly trends we're seeing change the landscape of sports media. Combined with our experience and best practices across numerous industries, we bring those lessons learned into the world of sports (bringing lessons from building out latency networking infrastructure for financial-services companies and applying that to sports-video production and distribution).
Where can we find more of Deloitte's thought leadership?
Footen: Our 2024 Sports Industry Outlook and 2025 TMT Predictions can be found online. Be on the lookout for the 2025 Sports Industry Outlook in the coming months and much more in the world of sports and media from our subject-matter experts.
This interview has been edited for length and clarity
North America Stories
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
Back to All News
Preparatevi Alla Terza E Ultima Stagione De La Legge di Lidia ...
18/03/2026
Back to All News
Netflix Drops Teaser and First Look Images for The Chestnut M...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
17/03/2026
As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...
17/03/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...
17/03/2026
Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...
17/03/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...
SVG Sit-Down: Deloitte's John Footen and Art Wong Offer Deep Look at Sports Media Solutions Practice Offerings include conceptualizing, designing, building, integrating tech for broadcasters, venues By Jason Dachman, Editorial Director, U.S. 
