Next generation broadcast video with IP 29 May 2015
The broadcast industry is migrating from SDI to IP. Done correctly, Paul Bosco, Vice President, Market Development at Cisco believes that IP can offer immediate cost-saving benefits by simplifying cabling, eliminating proprietary switching and transport devices and enabling a wide range of commercially available IP networking devices.
Longer term, IP migration within a comprehensive next generation secure integrated data center, network, and storage architecture will enable business agility to support new applications and use cases through emerging cloud technologies such as Software Defined Networking (SDN) and Network Function Virtualization (NFV). Industry standard adoption, solution openness and third-party interoperability have been critical to Cisco's success leading IP transitions across multiple industries. Broadcaster and Production companies considering IP implementations should be asking their prospective suppliers tough questions about their IP products ability to support industry standards, interoperate with third-party subsystems and evolve as workflows expand.
There are three main catalysts for this migration:
Ever increasing video bit rate requirements. A single uncompressed HD 1080i video stream at 1.5 Gbps easily reaches the limits of a single SDI connection. UltraHD (4K, 8K) bit rates far exceed this and cannot be carried by existing infrastructure.
New standards are breaking down the industry's reliance on proprietary techniques and systems. Compliance with industry standards, such as the Society of Motion Picture and Television Engineers (SMPTE)-2022-1, 2022-6, and others, allows all parts of the system developed by different venders to interoperate, and assures that the system will meet quality of service and scale requirements.
10 Gigabit Ethernet maturity. The technology is widely available at commodity pricing. An ecosystem of compatible equipment exists. The interface is integrated into a wide range of devices. Further the industry has defined 40-Gigabit-per-second (Gbps), 100-Gbps and 250-Gbps Ethernet standards, ensuring a long future.
In addition to Cisco's longstanding participation in a broad array of networking standards bodies, Cisco has been an active contributor to several broadcast standards and working groups:
SMPTE-2059: Defining a broadcast industry specific profile of IEEE1588v2, also known as PTP (Precision Time Protocol).
VSF-SVIP: Defining requirements for a non SDI carriage of essence through an IP production system.
JT-NM: Joint Task Force Networked Media, a cross industry group seeking reference architectures for packet switched network based production environments.
We have been working with our industry partners to build interoperable IP-based systems that enable continuity of operation and seamless migration of workflows from legacy SDI to new IP infrastructures. We can successfully show interoperability of a typical studio control system, where all of the necessary production interfaces are carried over a single IP cable, including: Video, Audio, Intercom, Video return, Tally, LTC, Genlock and GPIO. Existing operator control surfaces drive routing of content to processing entities over a packet switched network in the same way that essence signals are today on the SDI infrastructure. From an editor, director, producer, or engineer's point of view, we achieve the same result: precision timely routing of content to processing function regardless of the physical infrastructure underneath.
Today's IT infrastructure is becoming more open with the evolution to Software Defined Networking (SDN). One of the advantages of an all IP environment is the ecosystem of standards and equipment driven by the much larger IT infrastructure. SDN enables highly scalable, secure and flexible network fabrics that provide agility to adapt to business needs. SDN along with Network Function Virtualization (NFV) are designed to support the industry move to management automation, programmatic policy, and dynamic workload-anywhere models. SDN and NFV fabrics accomplish this with a combination of hardware, policy-based control systems, and software closely coupled to provide advantages not possible in other models.
With an end-to-end IP environment, defined by open/interoperable systems and industry standards, evolving workflows will become simpler. Metadata will eventually be able to flow directly from sources such as cameras directly to consumer devices. This will further blur the line between post-production and distribution networks, and shift a linear playout model to a more cloud-based asset delivery system with linear channel assembly at the edge. These use cases, and others we have not yet imagined, become possible in an open end-to-end IP environment.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13 with guest ...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
Next generation broadcast video with IP 29 May 2015
