
--
Sigma Corporation of America, a leading DSLR lens, camera, flash and accessory manufacturer, will have on hand the full line-up of Sigma Global Vision lenses, including the new groundbreaking 85mm F1.4 Art and 12-24mm F4 Art lenses, as well as the brand new Cinema lens line at the WPPI 2017 Expo held at the Las Vegas Convention Center from February 7-9, 2017 (booth 129). Taking product demonstrations to a whole new level, attendees are invited to the Sigma Studio to test-drive, on their own cameras, any Sigma Global Vision lenses on hand, including the brand new 85mm F1.4 Art and 12-24mm F4 Art lenses. Sigma Global Vision lenses will also be available for an overnight off the show floor test-drive.
Participants in the Sigma Studio loaner program are encouraged to share images made with the loaners on Facebook, Instagram and Twitter with the hashtags #sigmatestdrive and #wppi2017 for a chance to win a Sigma lens of their choice, valued at up to $1200.00 USD. Second and third place runner-ups will win a Sigma Ceramic Filter (up to 82mm).
Learn the Latest Wedding & Portrait Tips & Ideas from Sigma Pros
With over 40 years of studio and wedding photography experience under his belt, Sigma Pro Andy Marcus is well-known in the world of wedding photography. Presenting in the Sigma Theater, Andy will share wedding photography insights and techniques, including new wedding photo trends such as shooting wide angle with Sigma's new 12-24mm F4 Art lens. Sigma Pros Jen Rozenbaum, Judy Host and Jim Schmelzer will also be presenting a host of engaging topics including embracing body positivity through boudoir photography, simple tips for lifestyle photography, creating art from unguarded moments, designing the perfect portrait, using optics to add impact and convey emotion, and the importance of image composition. In addition to the Sigma Theater, Sigma is sponsoring two exciting classes: How to Make Every Woman Look Amazing from Sigma Pro and professional boudoir photographer Jen Rozenbaum on Monday, February 6, 2017 from 2:30pm - 4:00pm and Concert Photography: Capturing Rock Stars Like a Rock Star! with rock star photographer Glenn Brogan on Thursday, February 9, 2017 from 8:00am - 2:00pm.
Newest Products on Display on the Sigma Booth at WPPI 2017
New additions to this year's presence at WPPI include:
The Ultimate Portrait Lens: Sigma 85mm F1.4 DG HSM Art Lens
The high-performance optical system is purpose-built by Sigma R&D to produce the attractive bokeh effect sought after by discerning photographers. The lens' advanced architecture features two SLD (special low dispersion) glass elements and one glass element with a high rate of anomalous partial dispersion and refraction.
Wide-Angle Photo Perfection: Sigma 12-24mm F4 DG HSM Art Lens
Encompassing the long history of Sigma's wide-angle lens development expertise, the new 12-24mm F4 Art Lens' performance highlights include constant F4 brightness and the brand new Sigma AF system with 1.3X torque boost. With a minimum focus distance of 9.4 inches from the image sensor at 24mm, photographers can compose incredible close-up shots with expansive backgrounds.
The Cine High Speed Zoom Line - 18-35mm T2 and 50-100mm T2
The high speed zoom line offers the constant aperture of T2 throughout the zoom range with superior optical performance that is capable of high-resolution 6K-8K shooting. Delivering the highest image quality in its class, the High Speed Zoom Line is ergonomically compact and designed for E, EF and PL camera system mounts.
The Cine FF High Speed Prime Line - 20mm T1.5 FF, the 24mm T1.5 FF, 35mm T1.5 FF, the 50mm T1.5 FF and the 85mm T1.5 FF
The Cine High Speed Prime line-up features lenses ranging from 20mm to 85mm, with all five touting an aperture of T1.5. Highly compact and compatible with full-frame sensors, these lenses offer superior resolution. They bring a consistent level of light to the production, offering greater consistency to any film's color, contrast and overall look before it enters post-production. The FF High Speed Prime line is designed for E, EF and PL camera system mounts.
Cine FF Zoom Lens - 24-35mm T2.2 FF
Compatible with a full-frame image sensor, the FF Zoom's outstanding optical performance also supports 6K-8K shooting. Because so few lenses cater to the requirements of the latest digital cinema cameras' image sensors, this line provides a rare option for cinematographers. The FF Zoom is designed for E and EF camera system mounts.
Sigma sd Quattro & sd Quattro H
Leveraging high-quality Foveon sensors, both the sd Quattro and sd Quattro H deliver superb image results. The sd Quattro H is now shipping and is the first Sigma mirrorless camera to support DNG format in addition to Sigma's original RAW format (X3F). It also offers a 51-megapixel equivalent resolution and a new DC crop mode.
Sigma Lens Test-Drive and Short-Term Loan Details
During show hours and in the Sigma Studio, Sigma lenses will be available for a test-drive for up to one hour on a first-come, first-serve basis. Sigma one hour test-drive loans are restricted to shooting professional models in the Sigma Studio. Overnight loans of Sigma lenses are also available at the end of each show day on a first-come, first-serve basis. Overnight loans are due back at show open the following day. No overnight loans are available the last day of the show. A credit card and driver's license, or equivalent identification, are required to borrow lenses. Must be over 18 years of age.
Sigma 85mm F1.4 DG HSM Art Lens
Sigma 12-24mm F4 DG HSM Art Lens
Sigma Cine High Speed Zoom Line
Sigma sd Quattro H
# # #
About Sigma Corporation
Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted the pursuit of advancing photographic technology. Unique to the industry, the family-owned bu
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...