FUJINON Lenses Capture U.S. Open Action in F&Fs GTX-7 Mobile Unit Debut

To deal with recent record-breaking business-including several major sporting events this past month -Clearwater, FL-based F&F Productions pushed its HD mobile fleet to the limit with help from its arsenal of FUJINON lenses from the Optical Devices Division of FUJIFILM North America Corporation. Following up on the company's order of 12 lenses earlier this year, F&F Productions placed an order for 17 new FUJINON lenses, including nine XA99x8.4 ultra-wide field lenses, four HA18x5.5 ENG wide-angle lenses, and four HA23x7.6 telephoto ENG lenses, bringing the total number of FUJINON lenses it has ordered over the last four months to 29 units.

Bill McKechney, Vice President of Engineering at F&F Productions, stands with FUJINON XA99x8.4 ultra-wide lens in front of new GTX-17 mobile unit.

While the lens order made earlier this year was part of an overall camera/lens purchase for the GTX-15 mobile unit as well as F&F's pool inventory, the new order was specifically for the company's new GTX-17 mobile unit. The GTX-17 made its debut at the U.S. Open Tennis Tournament held in Flushing, New York earlier this month.

The FUJINON 99x's allow the operator to pull wider than other lenses, while still preserving the desired focal length, said George Orgera, President/CEO of F&F Productions. This is of great value to our sports and entertainment clientele. In general, during live TV productions, where failure is not an option, we've always counted on FUJINON as our go-to lenses because of their exceptional imaging quality and reliability.

In addition to the U.S. Open, F&F's GTX Signature Series Fleet has served as the production facilities for CBS' SEC package and ESPN College Football.

In our experience, FUJINON lenses have proven to be up to the challenges posed by arduous, long-distance road trips between events and the rigors of live broadcast television production in all types of places and weather conditions, Orgera said. We couldn't have met the demands of such a busy month without the flawless performance of our trucks and FUJINON lenses.

Earlier this year, from April 5-8, 2014, three F&F HD trucks were busy covering the 2014 NCAA Men's Final Four championship basketball game. At the successful conclusion of that job, the mobile units then drove directly to the Bank United Center, in Miami to work at the 2014 Billboard Latin Music Awards, which aired live on Telemundo on April 24, 2014. Things really heated up when F&F Productions was hired to provide mobile production services for the 2014 IIFA (International Indian Film Academy) Awards festival. Held concurrently with the Billboard Latin Music Awards, the IIFA Awards festival was a star-studded event, from April 24-26, 2014 in Tampa, watched by close to 800 million viewers worldwide.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit http://www.fujifilmusa.com/northamerica, go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to http://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: http://www.fujifilmholdings.com.

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