Broadcast Management Group Brings Amazon Prime Obsessed F...

LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successful live broadcast of Amazon Prime's inaugural Obsessed Fest. Utilizing a cutting-edge hybrid remote production (REMI) model, BMG deployed LiveU's multi and single camera field units, LiveU IQ (LIQ ) bandwidth management, and LiveU Ingest to seamlessly deliver a 8-hour broadcast exclusively to TikTok shot entirely in 9:16 format (the vertical format for digital and social), achieving record-breaking viewership and engagement among Amazon Prime's target audience. This wasn't a traditional broadcast repurposed for social; it was a social-native production from the ground up.

Held across the entire lot of Nya Studios in Hollywood, CA, the festival was built around Amazon's slate of young adult programming and designed to be the first installment of what Amazon Prime hoped would become a recurring franchise. Conceived and fully executed in a rapid three-week timeframe, the complex production required a turnkey partner capable of moving from creative concept to live broadcast solely on TikTok with zero margin for error. BMG, a full-service media creative and technology, live broadcast production company, took single-point accountability as lead producer, managing 16 total records and 12 live camera feeds including two handheld units, a Steadicam for roaming coverage, four robotic cameras on the main stage, three crewed cameras and two compact robotic cameras positioned in a tight indoor space. Every feed was transmitted live to a central Network Operations Center (NOC) in Washington, DC, where the program was switched and produced, with replay, graphics, media asset management, and pop-up channel playout all handled from the same hub. A lean producing team was on site in Hollywood as one continuous broadcast ecosystem.

LiveU IQ (LIQ) Built to Withstand the Cell Congested Studio Lot

Streaming Obsessed Fest exclusively to TikTok in a native vertical format presented a massive challenge. The venue was also packed with roughly 1,000 attendees flooding the local cellular networks. To ensure the broadcast survived these high-traffic conditions, BMG deployed LiveU IQ (LIQ), the company's AI-driven connectivity technology, to dynamically manage bandwidth across three roving units. By continuously evaluating real-time network conditions, LIQ automatically selected the strongest available connection for every SIM on the fly. In the middle of one of the most cellular congested environments in the country, the broadcast remained stable and high-quality from start to finish without a dropout.

Powering Fast-Turnaround Social Content with LiveU Ingest

On the back end, 16 feeds clean and dirty grew continuously throughout the day inside LiveU Ingest, giving a 20-person editorial team real-time access to footage as it was still recording. Because Ingest is cloud-native, BMG could scale to 16 simultaneous recordings without adding on-premise capture hardware spinning capacity up for the marathon broadcast and back down afterward, with headroom to handle far more feeds had the production demanded it. Editors could pull, trim, and publish TikTok-native clips regardless of where they were working from all managed centrally out of the NOC.

LiveU Ingest was a technology we hadn't used prior to this project, but we trusted that when LiveU says a product is ready, its ready. For a fast-moving show of this magnitude, Ingest turned out to be the perfect cloud solution, said Todd Mason, CEO, Broadcast Management Group. Our relationship with LiveU is collaborative and synchronized as we build out next-generation studios and remote workflows. In tier-one productions, you only get one bite at the apple, and LiveU's technology gives us the rock-solid reliability to stop worrying about the pipeline and focus entirely on the creative show.

The Obsessed Fest broadcast peaked at nearly 850,000 concurrent viewers throughout the day on TikTok far surpassing the 1,500-person crowd physically on site with the audience continuing to build throughout the marathon broadcast and content still circulating on the platform well after the event ended. For a first-year festival Amazon Prime hoped to repeat and expand, the digital reach gave BMG and Amazon a clear read on the return available from a relatively small incremental production cost.

The star-studded event featured red carpet interviews with more than 30 cast members from Amazon's young-adult series, an Amazon Music listening lounge with live performances, and a surprise headlining set from Jennifer Lopez, which was tightly choreographed the night before to fit BMG's live camera deployment plan. The massive digital reach has provided Amazon Prime and BMG with a definitive framework for repeating and expanding the franchise in the future.

Proof of a growing production category

The BMG team sees the success of Obsessed Fest as an early signal of where investment is heading: dedicated social-only event productions, distinct from traditional broadcast, backed by both platforms (TikTok) and corporate sponsors. But just because it's social-centric, doesn't mean the workflow should be compromised, a lesson that shaped how BMG built the technical plan from day one.

A show built for TikTok doesn't get a smaller production plan, it gets a smarter one, said Sean Wyburn, Chief Technology Officer, Broadcast Management Group. We ran single-cam and multi-cam setups off the same LU800 units, including four PTZ cameras through one unit with IP Pipe as our only connection to the outside world. No extra gear needed. That's what let us stay lean on site while still holding a broadcast standard. Once LIQ proved it could hold steady in a cell-conges

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