NEW YORK Amid growing concerns about the health of the economy and the economic turbulence being created by tariffs, the IAB has significantly lowered its advertising forecasts for 2025, with linear TV now expected to decline by 14.4% for the year.
IAB Lowers 2025 Ad Forecast Amid Tariff Turbulence
26/09/2025
NEW YORK Amid growing concerns about the health of the economy and the economic turbulence being created by tariffs, the IAB has significantly lowered its advertising forecasts for 2025, with linear TV now expected to decline by 14.4% for the year.
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