Live From the Ryder Cup: PGA of America Goes Inside World Feed Plans and Serving 100+ International Partners

Live From the Ryder Cup: PGA of America Goes Inside World Feed Plans and Serving 100+ International PartnersYears of prep produce flawless coverage, unforgettable fan experiencesBy Jason Dachman, Editorial Director, U.S.

Friday, September 26, 2025 - 2:05 pm

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The Ryder Cup is one of the most complex, high-profile productions in all of sports, and the 2025 edition at Bethpage Black in Farmingdale, NY, is no exception. Behind the scenes, the PGA of America's Global Media team has spent years preparing for this moment, working closely with NBC, Sky, Ryder Cup Europe, and international rightsholders to ensure flawless coverage and unforgettable fan experiences both onsite and around the globe.

From early site visits and hole-by-hole operational planning to managing nearly 100 international partners on the ground, the scale of the effort is monumental. SVG sat down with Casey Morton, senior director, Global Media, Production, and Wagering, and Corinne Lew, Global Media leader, PGA of America, to discuss the planning, partnerships, and production tools powering golf's most thrilling event.

PGA of America's Casey Morton and Corinne Lew are overseeing global media ops for the 2025 Ryder Cup at Bethpage Black.

When do you and your team start preparations for each Ryder Cup?

Morton: Essentially, right when the previous [Ryder Cup] ends, if not before. Two years ago, we were already starting site visits out here with NBC and Sky to look at camera-tower and booth placements, broadcast-compound location, and locations of various other structures. Then we get into the full development of hole-by-hole diagrams and mapping and make sure everyone is aligned. At that point, we start to dig deeper and look at how much space and what resources everyone needs. And that's all just the early stages of planning.

Lew: Our operations team changes a lot of things here in terms of the layout of the course; the range where you would normally hit balls from is different [for the Ryder Cup]. We walk through operationally hole-by-hole with our chief championship officer, key NBC staff, and other stakeholders to go over those changes. That allows us to plan accordingly and pick out all the best locations for our needs.

NBC is producing the world feed this year, and Lead Golf Producer Tommy Roy will be at the front bench for the first time instead of handling NBC's domestic broadcast. Will the world feed differ substantially this year as a result?

Morton: That has been in the works conceptually for a long time due to variety of factors. First of all, Comcast purchased Sky, which became [corporate siblings] with NBC, so there were some synergies since both NBC and Sky are rightsholders. In addition, NBC has been producing [the world feed] on behalf of European Tour Productions in various locations more often. It made a lot of sense to have NBC take over that role here.

As for creating the world feed, we work closely with Ryder Cup Europe, European Tour Productions, and NBC. And we talk with our partnerships team about creation of the world feed and see what their needs are. Remember, [whereas] NBC has breaks, the world feed is continuous, so that's a big factor. We've been able to work through all that, and we're confident it will be very successful.

NBC is producing the world feed this year, and Lead Golf Producer Tommy Roy (seated center) will be at the front bench for the first time instead of handling NBC's domestic broadcast.

How to do you ensure solid communication with all your global rightsholders and make sure their needs are being met?

Morton: We are serving three quarters of a billion households in 180-plus countries and territories. That is a lot of partners around the globe. We work with Ryder Cup Europe and IMG to coordinate all the moving pieces and make sure all our international partners have what they need. Most of them take the world feed, so it's more about reliable distribution of that feed and how they are going to augment the world feed with their own talent, sets, and things like that.

Lew: We also provide a variety of services to our international partners in addition to the world feed. First of all, we have a media hub, where we give them a wide selection of new content daily. We also make our media-center communications available, so anything communicated to onsite media can also be communicated to any of our partners around the world who register for the media center. We also work with Ryder Cup Europe [to integrate] their media hub as well. For instance, all the press conferences are being streamed live onto our media hub, and any international partner has access to them. We'll also put marketing assets and promos in there to help them drive tune-in and serve other needs.

What about the rightsholders that are here onsite? How are you serving them and making sure they are happy?

Lew: We have almost 100 international partners onsite, which is a record for us. When we can get our partners over here, I think it benefits everyone. So we do everything we can to cater to their needs and [provide] unique opportunities to get them excited about coming onsite. Some of them take the world feed and just send a reporter to follow a player from their country. Some have just writers and photographers onsite. Others have videographers here capturing their own content and highlights to air in their native language back home. There's a range of different scenarios depending on the broadcaster, and it's up to us to make sure they all get what they need.

How closely do you and your colleagues across the pond work together in the leadup to a Ryder Cup?

Morton: It wasn't always the case, but we work together very closely. That's true whether it's a home or away location. We're visitin

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