Sony Pixel Power calrec Sony

Beans

03/01/2014

Cinesite makes some noise with its hilarious short film as it looks to a future with animated content.

Beans is a short, cheeky, 50-second film with an unexpected ending.

Written and directed by Animator Alvise Avati, it was completed by the London-based team at Cinesite, who were behind the visual effects on World War Z, Skyfall, Iron Man 3 and many other major productions. The studio recently completed work on 300: Rise of an Empire, Jack Ryan, Into The Storm and The Monuments Men. The short features high-quality modeling, texturing and technical effects, but most importantly, it demonstrates the expected high standard of the Cinesite animation team.

According to Managing Director Antony Hunt, over the past few months, the group has been looking at ways of developing and showcasing the skills they have in-house. Animated content is a potential business area that we have been interested in for some time, he adds.

Says Animation Director Eamonn Butler, Developing our own content gave us creative control and proved to be an invaluable way to show what the Cinesite team is capable of. I see shorts and in-house projects like this as essential to our creative development, and its something we are committed to. Weve had a lot of fun making Beans, and I hope people have as much fun watching and sharing it.

Click here to see Beans and the Making of Beans video.

Here, Director Alvise Avati and Producer Eamonn Butler discuss the project Beans. What was the initial premise for Beans, and how did you come up with the idea?

Avati: Ive always been interested in commercials, and this was a way of building my portfolio and developing ideas. What I love about the commercial format is the discipline required to tell a story in just 25 to 30 seconds. Good commercials are like short films; they are a great way to communicate ideas quickly and persuasively.

I was working with Cinesite at the time I was developing the initial idea.

Butler: What appealed to me immediately about Beans was the opportunity for Cinesite to be creative and generate our own content. Alvise had created an animatic by this stage, while he was working with us on Edge of Tomorrow. I knew straight away that it would be perfect for what we were looking to do. Beans is self-contained, short and funny. It could also be completed in a relatively short time frame, so it ticked every box for us. With the skills we have here, I knew we could add great production value and have a lot of fun making it.

We began work in May 2013 and finished it at the end of October.

What concept was there for the look? Was there a specific style you were hoping to achieve?

Butler: Alvise had gathered loads of photographic reference for the look of the astronauts, like NASA photographic footage of the moon landing. He also had some cool jumping off points in terms of the creature design. We jumped straight into designing the creature in a very collaborative way. Alvise was sculpting, I was adjusting, and the whole team had some involvement in generating the look.

How was the alien monster designed? What influences did you use?

Butler: We always knew we wanted him to be big, bipedal, with short, stocky arms and a little head (not too intelligent looking!), but it took us a while to settle on his color. We attempted versions in brown and gray, which blended in too much with the environment. VFX Supervisor Richard Clarke pushed the chroma toward bright red, with a crustacean reference. This was more exciting, but did not sit in the plate well. We added a lot of dirt and dust on the creatures skin, which really helped integrate it into the environment. We settled on a less-saturated red color, so the creature looked suitably alien and other-worldly.

The monsters face is surrounded by mandibles, which are closed when we first see him. When he roars, everything opens up and his mouth looks shocking and big. The gag here was to make his roar as dramatic as we possibly could. When we first see the creature, his mouth looks small because its hidden by the mandibles; but when he roars, his mandibles open up and flap around, revealing a massive gaping maw filled with moving claws. We also added a biological luminescence to the inside of the mandibles to draw attention to his mouth when it opened.

Avati: We see the creature quite briefly, and we were aware that the detail in him could get lost. I had initially wanted his eyes to glow, particularly when he comes out of the shadows at the start. In the end, we added bioluminescence effects to his head to make him stand out.

The monster moves quickly. He crushes the first spaceman, rips the second and crushes the third, but we were concerned not to make the violence too graphic. We softened the effect by covering the astronaut victims with dust and debris. This also added to the creatures overall sense of power, as a huge cloud of dirt explodes every time he slams his fists down on the astronauts.

How much space research did you need to do?

Avati: We looked at NASA footage as a reference for astronauts moving with low gravity. We also referenced the speed of movement and the weight of real dust on the moon. We referenced Lunar Rover footage, which was very useful. We were interested in how motion is affected by gravity. In Beans, the astronauts move very slowly, which is very close to reality and what we would expect to see on the lunar surface.

Unlike the spacemen, the monsters movement is not inhibited by gravity issues. This was a creative decision to have the astronauts impeded by the lower gravity but not the monster. We needed him to look huge, weighty and powerful as he utterly destroys the astronauts.

Butler: At the start of the short, the environment needed to be a realistic representation of the moons surface. We establish the context of the film as almost documentary-like. Then we flip t
LINK: http://www.cgw.com/Press-Center/In-Focus/2014/Beans.aspx...
See more stories from cwg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

28/02/2026

FOX Sports Waves Green Flag on 2026 IndyCar Season With Driver's Eye, Heads Up Display, Live Drones

With two features seen in Formula 1 coverage, the broadcaster aims to bring view...

28/02/2026

Secretary of War Pete Hegseth Visits L3Harris Solid Rocket Motor Site

Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....

28/02/2026

2026 NAB Show Expands Sports Summit to Four Days

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Three TV5Monde FAST Channels Launch on Plex

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Nielsen Introduces 200+ New Advanced Audience Segments

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

SBE Launches Annual Membership Drive

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Gray's Fox 12 Inks Deal for Portland Fire And Portland Thorns Games

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band's Tribute to Eddie Palmieri

Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...

28/02/2026

Berklee Announces Two New Summer Programs in Los Angeles

Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...

28/02/2026

NVIDIA and Partners Show That Software-Defined AI-RAN Is the Next Wireless Generation

AI-RAN is moving from lab to field, showing that a software-defined approach is ...

28/02/2026

NVIDIA Advances Autonomous Networks With Agentic AI Blueprints and Telco Reasoning Models

Autonomous networks - intelligent, self-managing telecommunications operations -...

28/02/2026

Final Trailer for BEASTARS Final Season Part 2' Roars Toward the Series' Emotional Conclusion

Back to All News Final Trailer for BEASTARS Final Season Part 2' Roars Tow...

28/02/2026

February 27, 2026

New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...

27/02/2026

Scripps Appoints Oliver Gray as Vice President, Network Sports and Client Partnerships

The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...

27/02/2026

Gotham Sports App Now Available for Purchase Through Prime Video

The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...

27/02/2026

ESPN, Horizon League Extend Long-Standing Rights Agreement

ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...

27/02/2026

NETGEAR to Showcase Expanded Broadcast Portfolio at 2026 NAB Show

At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...

27/02/2026

Teatro alla Scala Elevates Backstage Communication with Riedel's Bolero Wireless Intercom System

Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...

27/02/2026

Lyuno Leverages Dante AV for Synchronization of Audio and Video Content

Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...

27/02/2026

Chyron Releases Weather 2.3 with New Data and Automation Features

Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched. The release includes...

27/02/2026

Telestream Advances Production-Ready AI Across its Product Portfolio

Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...

27/02/2026

Horizon Sports & Experiences, TOGETHXR Launch Joint Venture to Power Future of Women's Sports

Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...

27/02/2026

NBC Reunites Bob Costas, Doug Collins and 1990s NBA Legends for Spurs-Sixers on March 3

Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...

27/02/2026

IndyCar Season Opener: A Look into the Productions' Fast-Track IP Transformation

Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...

27/02/2026

SVG GameDay, Ep. 5: Philadelphia Eagles' Alessandra Lane Behind the Birds in South Philly

In-venue and creative video staffers at the professional and collegiate level ha...

27/02/2026

Ratings Roundup: NBC Sports Takes Gold With Milano Cortina 2026 Viewership Hitting All Time Highs

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

27/02/2026

SMX League Partners with Owl AI as Official AI Trailblazer to Revolutionize Action Sports Technology

Owl AI a pioneer in artificial intelligence for professional sports, announces a...

27/02/2026

Formula 1 Re-Ups Broadcast Deals With beIN SPORTS in Asia, ESPN in Latin America/Caribbean,

With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...

27/02/2026

YES Network Spotlights Brooklyn Youth With Kid Reporter' Broadcast Initiative

12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...

27/02/2026

ESPN Explores New POVs With CapCam, EarCam for NBA All-Star Celebrity Game, College Softball

Entire CapCam system - including camera unit, RF transmitter, and battery - is h...

27/02/2026

Gorillaz Invites Fans Into Its World With Exclusive Spotify Experience and London Mural Quest

Since its inception, Gorillaz has been known for blending art with genre-bending...

27/02/2026

Find Your Next Great Listen With Spotify's New Audiobook Charts

This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...

27/02/2026

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivity via satellite

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...

27/02/2026

Designing AI based features in the MSC

In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...

27/02/2026

Has Video outgrown your DAM?

Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...

27/02/2026

NAB

The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...

27/02/2026

32.6 Million Watch 2026 State of the Union Address

NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...

27/02/2026

Atomos Introduces Ninja RAW HDR Monitor-Recorder At CP+ Trade Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Scripps to Reacquire 23 ION Stations

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Survey: 88% of Sports Execs Bullish on Industry's Prospects

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Chyron Releases Weather 2.3 With New Data and Automation Features

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

TVB: Linear TV Still King

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

AJA U-TAP Helps Stary Technologies with Courtroom Evidenc...

Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...

27/02/2026

Foundry releases Nuke 17-0

Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...