Sony Pixel Power calrec Sony

Beans

03/01/2014

Cinesite makes some noise with its hilarious short film as it looks to a future with animated content.

Beans is a short, cheeky, 50-second film with an unexpected ending.

Written and directed by Animator Alvise Avati, it was completed by the London-based team at Cinesite, who were behind the visual effects on World War Z, Skyfall, Iron Man 3 and many other major productions. The studio recently completed work on 300: Rise of an Empire, Jack Ryan, Into The Storm and The Monuments Men. The short features high-quality modeling, texturing and technical effects, but most importantly, it demonstrates the expected high standard of the Cinesite animation team.

According to Managing Director Antony Hunt, over the past few months, the group has been looking at ways of developing and showcasing the skills they have in-house. Animated content is a potential business area that we have been interested in for some time, he adds.

Says Animation Director Eamonn Butler, Developing our own content gave us creative control and proved to be an invaluable way to show what the Cinesite team is capable of. I see shorts and in-house projects like this as essential to our creative development, and its something we are committed to. Weve had a lot of fun making Beans, and I hope people have as much fun watching and sharing it.

Click here to see Beans and the Making of Beans video.

Here, Director Alvise Avati and Producer Eamonn Butler discuss the project Beans. What was the initial premise for Beans, and how did you come up with the idea?

Avati: Ive always been interested in commercials, and this was a way of building my portfolio and developing ideas. What I love about the commercial format is the discipline required to tell a story in just 25 to 30 seconds. Good commercials are like short films; they are a great way to communicate ideas quickly and persuasively.

I was working with Cinesite at the time I was developing the initial idea.

Butler: What appealed to me immediately about Beans was the opportunity for Cinesite to be creative and generate our own content. Alvise had created an animatic by this stage, while he was working with us on Edge of Tomorrow. I knew straight away that it would be perfect for what we were looking to do. Beans is self-contained, short and funny. It could also be completed in a relatively short time frame, so it ticked every box for us. With the skills we have here, I knew we could add great production value and have a lot of fun making it.

We began work in May 2013 and finished it at the end of October.

What concept was there for the look? Was there a specific style you were hoping to achieve?

Butler: Alvise had gathered loads of photographic reference for the look of the astronauts, like NASA photographic footage of the moon landing. He also had some cool jumping off points in terms of the creature design. We jumped straight into designing the creature in a very collaborative way. Alvise was sculpting, I was adjusting, and the whole team had some involvement in generating the look.

How was the alien monster designed? What influences did you use?

Butler: We always knew we wanted him to be big, bipedal, with short, stocky arms and a little head (not too intelligent looking!), but it took us a while to settle on his color. We attempted versions in brown and gray, which blended in too much with the environment. VFX Supervisor Richard Clarke pushed the chroma toward bright red, with a crustacean reference. This was more exciting, but did not sit in the plate well. We added a lot of dirt and dust on the creatures skin, which really helped integrate it into the environment. We settled on a less-saturated red color, so the creature looked suitably alien and other-worldly.

The monsters face is surrounded by mandibles, which are closed when we first see him. When he roars, everything opens up and his mouth looks shocking and big. The gag here was to make his roar as dramatic as we possibly could. When we first see the creature, his mouth looks small because its hidden by the mandibles; but when he roars, his mandibles open up and flap around, revealing a massive gaping maw filled with moving claws. We also added a biological luminescence to the inside of the mandibles to draw attention to his mouth when it opened.

Avati: We see the creature quite briefly, and we were aware that the detail in him could get lost. I had initially wanted his eyes to glow, particularly when he comes out of the shadows at the start. In the end, we added bioluminescence effects to his head to make him stand out.

The monster moves quickly. He crushes the first spaceman, rips the second and crushes the third, but we were concerned not to make the violence too graphic. We softened the effect by covering the astronaut victims with dust and debris. This also added to the creatures overall sense of power, as a huge cloud of dirt explodes every time he slams his fists down on the astronauts.

How much space research did you need to do?

Avati: We looked at NASA footage as a reference for astronauts moving with low gravity. We also referenced the speed of movement and the weight of real dust on the moon. We referenced Lunar Rover footage, which was very useful. We were interested in how motion is affected by gravity. In Beans, the astronauts move very slowly, which is very close to reality and what we would expect to see on the lunar surface.

Unlike the spacemen, the monsters movement is not inhibited by gravity issues. This was a creative decision to have the astronauts impeded by the lower gravity but not the monster. We needed him to look huge, weighty and powerful as he utterly destroys the astronauts.

Butler: At the start of the short, the environment needed to be a realistic representation of the moons surface. We establish the context of the film as almost documentary-like. Then we flip t
LINK: http://www.cgw.com/Press-Center/In-Focus/2014/Beans.aspx...
See more stories from cwg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

30/05/2026

NAB Asks FCC to Shift Regulatory Fee Burden to Big Tech, Broadband

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

NAB Announces 2026 Board Election Results

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

IAB Tech Lab Releases Guidance for Managing AI Crawlers and Bots

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

Zero in on one that says yes (and no)

Zero in on one that says yes (and no) Andy Marken May 29, 2026 0 Comments Hero image courtesy of Deposit Photos For content creators the most difficu...

29/05/2026

InfoComm 2026: NDI Demos NDI 6.3, Hands-On Presentation About Educational Integrations

With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...

29/05/2026

Bell Media Inks New Long-Term Media Rights Deal for Broadcast, Streaming of the Canadian Football League

Reaffirming a partnership that has defined Canadian sports broadcasting since 19...

29/05/2026

Spring 2026 TV Survey: Vertical Live Matters. The Bigger Story Is Context

Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format Ring Digital's Sprin...

29/05/2026

Germanys Berliner Ensemble Bolsters Backstage Infrastructure With Riedel Stage Systems

Berliner Ensemble, one of Berlin's five major theater companies, has expande...

29/05/2026

InfoComm 2026: Solid State Logic Spotlights TCA Tour, Live V6.2 Software, New SSL Live Trade-in Program

Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...

29/05/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Passes Away at Age 73

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...

29/05/2026

CBS Sports Becomes New Home of Barclays Women's Super League Thorough 2029-2030

Paramount+ will be the English-language U.S. home for Barclays Women's Super...

29/05/2026

Calrec Scales ImPulseV to Empower Broadcasters With Greater Choice in Virtualized Workflows

Further strengthening its virtualisation strategy to fully support broadcasters ...

29/05/2026

Switzerlands Canal Alpha Streamlines Playout to Delivery With Harmonic

Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...

29/05/2026

InfoComm 2026: PTZOptics Showcases Intelligent Video Ecosystem

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

29/05/2026

Arizona's Family Sports Debuts Direct-to-Consumer Streaming App

Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...

29/05/2026

DAZN Brings The Canadian Football Leagues Saturday Night Football to the Masses in New Media Rights Deal

Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...

29/05/2026

Comcast Business Supports Advanced Technology Infrastructure at Levi's Stadium for Fan Experience, Venue Operations

Comcast Business has detailed the advanced network infrastructure it has deploye...

29/05/2026

College Sports-Production Community Gathers in Atlanta for 2026 SVG College Summit

In two-day event, leaders from academia and industry explored solutions to chall...

29/05/2026

TBT Reaches Two-Year Extension With FOX Sports for New-Look $2 Million Tournament

The Basketball Tournament (TBT), now entering their 13th year of competition, ha...

29/05/2026

Roku Expands Premium Subscriptions Experience with FOX One

Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...

29/05/2026

CBS Sports UEFA Champions League Today Studio Show Heads Budapest for Final as Transcontinental Popularity Grows

In its sixth year, the broadcaster's coverage has become a global brand and ...

29/05/2026

Ratings Roundup: NBA, NHL Playoffs and Indy 500 Photo Finish Power a Record-Setting Week

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

29/05/2026

Your Summer 2026 Soundtrack? Spotify's Predictions Are In

The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...

29/05/2026

Akai Pro unveil the MPC Live III Retro

New retro-inspired MPC announced There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...

29/05/2026

Bjooks Beat Gems Kickstarter continues

Save up to 30 on acclaimed titles Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...

29/05/2026

Genelec update Aural ID

Binaural monitoring application improved Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...

29/05/2026

IMSTA FESTA 2026

6 June 2026 at SAE Institute, London, UK IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...

29/05/2026

Remembering Gerald Jerry Pierce, Architect of Modern Digital Cinema

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...

29/05/2026

Roku Unveils Redesigned TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports to Launch Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, VAB Says

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Comparing 5 AI Video Enhancers for Restoring Old Video Quality

Comparing 5 AI Video Enhancers for Restoring Old Video Quality Kate Luvis May 29, 2026 0 Comments Digitizing VHS, MiniDV, and other legacy formats doe...

29/05/2026

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio

Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio Brie Clayton May 29, 2026 0 Comments Workflow replaces a patchwork of legacy tools...

29/05/2026

FCC Reminds Broadcasters of Their Public Interest Obligations

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Roku Unveils New TV Home Screen

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Sinclair and AMP Sports Announce New 'Style of Play' Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

Study: YouTube Leads Global Streaming Ad Growth

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

TV Pharma Ads Are Getting Longer, According to VAB

Share Copy link Facebook X Linkedin Bluesky Email...

29/05/2026

At the Intersection of Music and Dance, an Epic Collaboration

At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...

29/05/2026

Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre

Back to All News Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...

29/05/2026

Glookast Launches Cinnafilm Tachyon Plugin for Media Producer and Media Services

GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES This release first appeared here. Visit our Tachyon product page or contact...

29/05/2026

Dolby and rednote Bring More Immersive Storytelling to Video Content with Dolby Atmos

May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...

29/05/2026

Audiences Are Everywhere. Your Ad Strategy Should Be Too.

Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...

29/05/2026

Rosie Jones's Disability Comedy Extravaganza returns with another new lineup of eight comics

Youtube exclusive special drops today Watch now UKTV today announces another e...

29/05/2026

The Official Trailer of 'Physical 100' Italy, on Netflix From September 11

Back to All News The Official Trailer of Physical 100 Italy, on Netflix From Se...