Sony Pixel Power calrec Sony

Spotify Advertising Kicks Off Spotify Sparks in Brazil to Bring Marketers and Listeners Closer Together

27/09/2023

Audiences worldwide are tuned into digital audio at record rates, and Brazil is no different. Our platform already reaches more than half of the Brazilian online population each week. More than one in two Brazilians online use Spotify at least weekly, making Spotify the most-used digital audio platform in the country. When it comes to finding a deeply immersed and engaged audience, advertisers in the market don't need to look far.

Plus, Spotify has long been bringing audio advertising into the modern age with tools like Spotify Ad Studio and Spotify Ad Analytics. Our leading tech innovations help us deliver impact for advertisers and drive growth for creators and publishers. Our connection to culture helps brands reach listeners on their most trusted ad platform.

But since not all brands fully understand the opportunities they have to join Spotify's ecosystem, we recently launched Spotify Sparks. This summit is designed to educate companies on why they should turn to Spotify to reach the most engaged audiences and leverage our culture-shaping content for meaningful advertising opportunities. Brazil has proven to be perfect ground, so we made S o Paulo Spotify Sparks' first stop.

Diana Ramirez, Head of Advertising Sales for Latin America, has been building the digital advertising ecosystem in Latin America since 2000. She's recently helped focus our business on Brazil, a market that is growing at the highest incremental rate of any market in Spotify's history. Under her leadership, the Brazilian ad sales team has doubled this year, and we've launched Ad Studio and Spotify Ad Analytics in the market.

Coming off the inaugural Spotify Sparks event, For the Record caught up with Diana to learn more about Brazil and what advertisers there can look forward to.

What are some unique qualities of the Brazilian market that make it so important to Spotify advertising? Audio can go where other formats of digital media cannot. Think about when you listen to a playlist or your favorite podcast: Your headphones are on and the volume is loud, but you're not necessarily looking at the screen. This is what we call an off-screen moment, and it provides a great opportunity to connect with a target audience in a fully immersive way. Our latest Sonic Science research revealed that Spotify listeners have a high, consistent level of engagement while listening to audio ads. That's good news for advertisers. The more impactful the audio content, the more impactful the subsequent ad will be.

In general, Brazilians are extremely connected and heavy internet users. Around three-quarters of internet users in Brazil are digital audio listeners, and we're anticipating that this will increase to 80% by 2026. Brazil is also in the top seven countries that spend on ads globally.

Zooming out, Latin America has 21% of Spotify's monthly active users globally, and in Brazil, we're experiencing an acceleration of growth like no other. We surpassed half a billion users this year, with our MAU YoY growth rate doubling from years prior. For these reasons and more, Brazil is a very interesting market and fertile ground for brands who want to be even closer to this high-quality audience.

Can you share some upcoming opportunities? I'm excited about a bright, growing future for audio ads in Latin America and Brazil. This will allow us to offer increasingly personalized and effective opportunities for advertising brands. Culture is also being driven in Brazil, with the market seeing some of our biggest flagship playlists globally, including creme and Top Brasil. We're also putting out original podcasts in the market, including Carona Podpah, Fran a e o Labirinto, and Mano a Mano. And we recently announced the first edition of the Spotify Podcast Festival, an event that will serve as a unique gathering place for podcast lovers, offering brands a special opportunity to connect with creators in live sessions. Brands' getting behind all of these help creators to reach more audiences and raise their voices across music and podcasts.

How do our efforts in Brazil signify the future of audio advertising in the market? As the world's most popular audio-first platform with a deeply immersed and engaged global audience, Spotify is culturally relevant for different audiences. We can create meaningful opportunities for advertisers to reach their desired audiences. Brazil is a very unique country, and not just because of the language. It has its own audience and a very high consumption rate across both music and podcasts. The creativity in Brazil translates to advertisers as well, who serve as a source of inspiration for other markets-earlier this year, Brazil and Mexico launched Spotify Advertising Hits to celebrate the most impactful campaigns on Spotify, and we'll soon expand this to other markets. Then, in June, during the Cannes Festival, we hosted several Brazilian clients and agencies at Spotify Beach to help them in their business challenges. It's clear that our unique audience is shaping the culture in Brazil and that brands are more engaged as well.

Look out for Spotify Sparks in Mumbai and New Delhi later this year!
LINK: https://newsroom.spotify.com/2023-09-27/spotify-advertising-kicks-off-...
See more stories from spotify

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

30/05/2024

When to Upgrade Software or Firmware

When to Upgrade Software or Firmware This post is from our blog and news archive. The information may be out of date. Please contact us for further information ...

30/05/2024

The City of San Jose Chooses Utah ScientificAgain!

The City of San Jose Chooses Utah Scientific Again! This post is from our blog and news archive. The information may be out of date. Please contact us for furth...

30/05/2024

Empowering Media Leaders: Transformative Insights from the Executive Learning Series

Navigating Strategy, Ethics, and Innovation in the evolving European media lands...

30/05/2024

Give Me the Backstory: Get to Know Thea Hvistendahl, the Filmmaker Behind Handling the Undead

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

30/05/2024

CHOOSE CHICAGO, CITY OF CHICAGO ANNOUNCE PROGRAMMING DETAILS OF SUNDANCE INSTITUTE X CHICAGO 2024 (June 28 - 30)

Tickets are now available for the first-of-its-kind event in the United States f...

30/05/2024

UNICEF and Spotify's Award-Winning Mental Health Hub, Our Minds Matter, Comes to Latin America

Mental health and well-being are fundamental components of a child's healthy...

30/05/2024

After 64 days, the winner of Alone Australia has been revealed

After 64 days, the winner of Alone Australia has been revealed 29 May, 2024 Media releases *Contains Spoilers* After 64 days alone in the extreme and wild...

30/05/2024

Alone Australia finale delivers strongly as SBS confirms it will join VOZ streaming

Alone Australia finale delivers strongly as SBS confirms it will join VOZ stream...

30/05/2024

Alone Australia finale delivers strongly for national broadcaster SBS with 4.2m tuning in across the season

Alone Australia finale delivers strongly for national broadcaster SBS with 4.2m ...

30/05/2024

The New Standard for Unmanned Ground Vehicle ISR

L3Harris' WESCAM MX -10 RSTA provides advanced ISR and targeting capabilities for land-based platforms including Unmanned Ground Vehicles....

30/05/2024

AccuWeather Inks Deal With Comcast Technology Solutions For Channel Origination

DENVER AccuWeather has selected Comcast Technology Solutions' (CTS') Managed Channel Origination (MCO) to create, manage and distribute linear TV, on-de...

30/05/2024

Samsung, LG Adopt IAB Software Kit

NEW YORK The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Sam...

30/05/2024

Amazon Celebrates 10th Anniversary of Fire TV Devices with an AI Upgrade

As Amazon celebrates the 10th anniversary of the launch of the first Fire TV devices in 2014, the company has unveiled new AI-powered search capabilities for th...

30/05/2024

Finding the sustainability balance with personalised video streaming

As the expansion of personalised video streaming continues apace, JUMPs CEO and co-founder, Jer nimo Macan s and Fran ois Polarczyk, sustainability director at ...

30/05/2024

EditShare boosts sales direction with alumnus Grant Carro...

EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, has appoint...

30/05/2024

COW Featured Resume: Paula Zimmerman - Video Editor - Motion Designer

COW Featured Resume: Paula Zimmerman - Video Editor - Motion Designer Brie Clayton May 30, 2024 0 Comments Paula Zimmerman Looking for work? Sign up...

30/05/2024

Palme d'Or Winner Anatomy of a Fall Finished with DaVinci Resolve Studio

Palme d'Or Winner Anatomy of a Fall Finished with DaVinci Resolve Studio Brie Clayton May 30, 2024 0 Comments Winner of the Palme d'Or at the ...

30/05/2024

Real-Time Workflow Masterclass

Real-Time Workflow Masterclass Michael Cioni May 30, 2024 0 Comments Would you rather have your workflow move at the same speed it always has, or woul...

30/05/2024

Ending a Loop Expression in After Effects

Ending a Loop Expression in After Effects Graham Quince May 30, 2024 0 Comments This question comes up quite a bit on forums and it seems to trip peop...

30/05/2024

Parks: Prime Video Has Lowest Churn Rate

DALLAS Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates' St...

30/05/2024

SMPTE/RIS-OSVP tests model for circle of confusion'

According to Camera and Lens Metadata committee, modern digital cinema cameras are not accurately representing the usable depth of field achieved with various l...

30/05/2024

Meet the vice president of product management

Dave MacKinnon, vice president of product management at Clear-Com, explains the value of collaboration and networking in building a media career By Matthew Cor...

30/05/2024

That Station Launches New App, Website, Filled with Features, Music, Interviews and More

That Station's app and website just got a major upgrade. The station crew co...

30/05/2024

SWR Deploys Rohde & Schwarz Pixel Power Software Playout Solution

MUNICH, Germany Regional German broadcaster S dwestrundfunk (SWR) has deployed the Rohde & Schwarz Pixel Power graphics and playout solution....

30/05/2024

Hollyland Technology Unveils Pyro Wireless Video Transmission Series

IRVINE, Calif. Hollyland Technology has launched Pyro, a wireless video transmission system designed for the multi-person, mobile transmission and monitoring re...

30/05/2024

AIMS Opens Call for Presentations for Media-Over-IP Pavilion at AES New York

AIMS has announced it will once again collaborate with the Audio Engineering Society (AES) to bring the popular Media-Over-IP Pavilion to the AES New York show,...

30/05/2024

FCC Announces Opportunity for LPTV Stations to Change Channels

WASHINGTON, D.C. The Federal Communications Commission (FCC) Media Bureau has announced that beginning on August 20, 2024, Class A television, Low Power Televis...

30/05/2024

Comcast's StreamSaver Streaming Bundle Goes Live

Comcast has officially launched its discounted $15-a-month StreamSaver streaming bundle of Netflix, Peacock and Apple TV+ services. The previously announced bun...

30/05/2024

AMG Launches TV Stations, Local Now FAST Channels on Amazon's Fire TV Channels

LOS ANGELES Allen Media Group (AMG) is launching three of its streaming brands o...

30/05/2024

Viant Integrates with Google Cloud's BigQuery Data Clean Rooms

IRVINE, Calif. The ad tech company Viant Technology Inc. has announced a new integration with Google Cloud's BigQuery data clean rooms that enables the seam...

30/05/2024

Marshall Brings Selection of New and Proven AV Solutions...

Marshall Electronics will highlight several of its newest product offerings at InfoComm 2024 (Booth C8982), including the CV612 auto-tracking PTZ camera and the...

30/05/2024

Triveni Digital Streamlines TV Operations at the 2024 ATS...

Triveni Digital today announced that the company will showcase its end-to-end ATSC 3.0 offering at the 2024 ATSC NEXTGEN Broadcast Conference, June 12-14 in Was...

30/05/2024

Riedel Bolero Empowers Student Production Excellence at O...

Riedel Communications today announced that Orange County School of the Arts (OCSA) has successfully integrated the Bolero wireless intercom system into their st...

30/05/2024

SWR moves to software playout with integrated Pixel Power...

Rohde & Schwarz has implemented its Pixel Power graphics and playout solution at S dwestrundfunk (SWR), the regional German broadcaster based in Baden-Baden. SW...

30/05/2024

Media Asset Management vs Inventory Management

From their inception, media asset management (MAM) systems have been a crucial component of the media supply chain. Traditionally MAM systems service customers ...

30/05/2024

Disguise launches new generation of EX media servers to p...

Disguise has announced the next evolution of its hardware solutions with the launch of the new generation of EX media servers, following the recently launched R...

30/05/2024

PlayBox Neo Highlights Smart Media Playout Innovations at...

PlayBox Neo, a globally active producer of broadcast media playout and channel branding solutions, sustained its industry event visibility at three events durin...

30/05/2024

EMG Gravity Media Announces Martyn Edwards as General Man...

EMG / Gravity Media, the leading force in production and content, media services and facilities, is pleased to announce the appointment of Martyn Edwards as the...

30/05/2024

Screen Australia, Australians in Film and VicScreen announce FUTURE VISION

30 05 2024 - Media release Screen Australia, Australians in Film and VicScreen announce FUTURE VISION Lee Sung Jin and Joanna Calo Australians in Film, Scree...

30/05/2024

AI Benefits Come at a Cost

AI Benefits Come at a Cost Brie Clayton May 29, 2024 0 Comments After this, there is no turning back. You take the blue pill the story ends, you wa...

30/05/2024

Morgan Spurlock, Super Size Me' Director, Has Died

Morgan Spurlock, director of Super Size Me, died May 24 in New York. He was 53 and had been battling cancer....

30/05/2024

Departing Longtime Local Anchors Share Their Lessons Learned

A pair of beloved local anchors with extraordinary runs at their stations are finally stepping down. Tom Wills signs off at WJXT Jacksonville May 31, 49 years a...

30/05/2024

Inscape Founder Zeev Neumeier Launches GraySwan To Optimize CTV Ads

Zeev Neumeier, who founded Inscape and was a pioneer in automatic content recognition, is beta-testing his new venture, GraySwan....

30/05/2024

Robert De Niro To Get Service to America Award From NABLF

Robert De Niro will get the 2024 Service to America Leadership Award from the National Association of Broadcasters Leadership Foundation. The award is presented...

30/05/2024

AGT' is Back, With More Golden Buzzers and Youngest Contestant Ever

Season 19 of America's Got Talent is on NBC starting May 28. The new season features more Golden Buzzers, which send a standout act directly to the live sho...

30/05/2024

The Quiz With Balls', Game Show That Pits Brains Against Boldness, Starts on Fox

Jay Pharoah hosts The Quiz with Balls, a game show that Fox says pits brains ag...

30/05/2024

Netflix's Bridgerton' Keeps Top Spot in TVision Power Score Rankings

Netflix's Bridgerton (season three) repeated as the top show in TVision's Power Score ranking of programs on connected TV for the week of May 20....