BVE Conference Seion

BVE Conference Session 04 March 2015

BVE Industry Update

We have had a fantastic BVE, with this year heralding our biggest ever presence at the show. While it's been an interesting few days, one of our highlights was a presentation from our CEO, Peter White, that delivered up-to-date market intelligence followed by a panel debate made up of senior industry leaders from the region.

Broadcast and media is a dynamic and changing market but our research shows a positive outlook with companies operating in this space showing growth, particularly on the services side. Based on IABM research, a few highlights that stood out were:

6.9% year-on-year industry growth globally

69% of companies in the industry are in profit

R&D spending is on average 14% of sales

Peter was later joined by Jason Power, consultant strategist, IABM; Steve Warner, training manager, IABM; and Dan Sacchelli, BVE for a panel debate chaired by John Ive, director of business development and technology, IABM.

Jason provided a top-line perspective on new market research and how to play smart and be successful in a changing environment. With the pace of change in the industry, Jason provided the top factors he believes are key to being successful:

Understand Your Customer's Needs - It is important to understand your customer's business and how it is evolving;

The Great Divide - It is difficult to specify future requirements when it comes to traditional versus digital broadcast but key areas to consider are how to structure your organisation across these mediums and retain the digital culture;

Opening Up For industry to operate efficiently companies must take an open approach to product development and partnerships;

Product Management With difficult decisions to be made, product management needs to be faster; there is a real opportunity for the industry to be excellent in project management and tackle the challenges it can bring.

On the training front, IABM's Training Academy is answering the needs of the industry and is building on the success of its highly-rated classroom-based courses by introducing a virtual curriculum online. (Visit the Training Academy homepage)

The virtual classroom, which is expected to be launched via IABM's website in late spring, will include online versions of the existing classroom courses, and brand new material that is being developed specifically for the online programme and will be ready by the end of 2015.

Dan tied up the session with a summary of BVE and its growth, which saw a 6% increase in visitors on day one, 70 new companies exhibiting for the first time with 15% more exhibitors overall and a 36% increase on pre-registered attendees the figures speak for themselves and solidify the show's position as the UK's essential broadcast and production show.

LINK:	http://www.theiabm.org/news/news_detail.bve-conference-session.html...
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