
OBERKOCHEN/Germany, 02.09.2014.
The ZEISS lenses Loxia 2/35 and Loxia 2/50 are the first members of a new family of manual focus lenses for the E-mount full frame. They are optimized for digital sensors and electronic viewfinders and feature a mechanical aperture setting and the mechanical deactivation of the click stop (de-click) for ambitious videography. But these are just a few of the highlights. The lenses will be presented to the public at ZEISS's booth (hall 2.2, C-018) at photokina in Cologne/Germany from September 16 to 21, 2014.
Ever since the Sony Alpha 7/7r/7s helped compact system cameras break through to the full frame, there has been a growing desire for a digital manual focus experience that combines the best of both worlds. The Loxia 2/35 and Loxia 2/50 are the first members of a new family of manual focus lenses for the E-mount full frame. By entering this field, ZEISS not only wants to meet this desire, but exceed it, said Christophe Casenave, Product Manager at ZEISS Camera Lenses.
Freedom of composition in photography was the guiding principle in developing the ZEISS Loxia 2/35 and ZEISS Loxia 2/50. An electronic interface transmits lens data (EXIF), but it also recognizes focus movements and, if desired, activates the camera's magnifier function. This supports the possibilities of modern compact camera systems with an electronic viewfinder. Furthermore, the Loxia lenses allow for precise manual focusing as well as a mechanical setting of the aperture (aperture priority). This traditional way of working expresses one's personal photo lifestyle, opening up surprising creative possibilities to compose the image that go beyond all automation.
It is not for nothing that compact camera systems are one of the most interesting developments on the photography market today. Many photographers also appreciate the combination of traditional principles of handling and operation with the most modern technology.
If I had to describe Loxia lenses in just one sentence, says Casenave, I would say, tradition meets modernity'. These lenses have been designed for photographers who enjoy shooting spontaneous scenes, without giving away the work of composing the image to the camera.
Yet another highlight the mechanical deactivation of aperture click stops (de-click), thus creating progressive and noiseless aperture settings makes this new lens family a tool that provides a high degree of creative potential, not only for photographers but also for ambitious videographers. Thanks to their precise manual focusing, the Loxia 2/35 and Loxia 2/50 are also suitable for professional video productions.
The Loxia lens family has been specially optimized for digital sensors. The optical design of the Loxia 2/35 is based on a Biogon and consists of nine lens elements in six groups. With a full-frame focal length of a moderate wide angle, this lens is particularly well suited for nature, landscape and architectural photography. Its creative potential also comes to the fore thanks to its low minimum object distance of 0.3 meters, which allows close-ups with an unusual perspective.
The design of the Loxia 2/50 is based on a Planar and has six lens elements in four groups. As a classic' standard lens with a full-frame focal length of 50 millimeters, it offers photographers a field of view that corresponds to natural eyesight. The Loxia 2/50 is ideally suited for a wide range of situations, from travel photography, family photography and photojournalism to portraiture and with a minimum working distance of 0.37 meters it is suitable for close-ups, too. The Loxia 2/50 is an uncomplicated but at the same time high-quality standard lens that photographers can keep on their camera continuously, therefore allowing them to react flexibly to a wide range of everyday situations.
Both Loxia lenses have a high speed of f/2, which expands the creative possibilities even more. Two examples are the effective isolation of motifs with a low depth of field or free-handed photography, even with poor lighting conditions.
The Loxia lens range intentionally eschews autofocus. This makes them compact and ideal for travel and street photography. Photographers who work in these fields often do not like to be recognized right away as professionals. The Loxia lenses offer a high resolution across the entire image field and a harmonious bokeh in the background, especially at the maximal aperture opening of f/2. The Loxia family stands out for its superb mechanical quality. The smooth focus operation with a large focus rotation angle of approximately 180 degrees allows for the finest variations in focusing. The filter diameter is a consistent M52 across the entire lens family. The robust barrel is made completely of metal so that it can withstand the rough everyday situations that professional photographers face and ensuring a long product life. In addition, the lenses have a special weather sealing at the lens mount to prevent spray water from getting between the camera and the lens.
Product manager Christophe Casenave summarizes the benefits: Exceptional optical performance combined with compact, modern and unobtrusive design allows the photographer to disappear into the scenery and thus get the most natural attitudes ideal for street and reportage photography. Through manual focusing, the physical aperture ring and a noiseless aperture position, photojournalists will be able to use the lenses for semi-professional video shoots.
The Loxia 2/50 will be available worldwide starting October 2014 and the Loxia 2/35 from the end of the fourth quarter of 2014. The recommended retail price of the Loxia 2/35 will be EUR 965.55* (US$ 1,299.00)* and that of the Loxia 2/50 will be EUR 713.45* (US$ 949.00)*.
Image download (JPG file 2.4 MB)
With an angular field of 63 degrees, the L
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...