For Smart TV: New Red Button World at ProSiebenSat.1
New HbbTV portals for all ProSiebenSat.1 channels: Media libraries, topic channels, interactive news, and contextual additional information on shows
Dual consumption: Watching TV while also finding information
HbbTV pushes TV: Current red button portal results in more TV consumption
Munich, August 20, 2018 - ProSiebenSat.1 is rolling out the red carpet for new entertainment via HbbTV. By pressing on the red button on their remote control, viewers can open up the entertainment worlds of ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold, and kabel eins Doku on smart TV. The main components of the realignment are the media library with full episodes and content relating to the TV formats and the interactive entertainment feed with digital news, services, and entertainment information. There are also topic channels that group together content from the media library into different playlists. In order to use this offer, the smart TV set must support the HbbTV standard and be connected to the internet.
Parallel use: Information and interactivity
Whether the viewer is looking for diverting entertainment while the show is running or a complete alternative to the current show, the red button always offers both options. And each station has a whole world of its own. One big change in the new red button portal is its focus on dual consumption. This means that the viewer can keep watching their TV show at the same time. After pressing on the red button on the remote control, the entertainment feed with the latest news in video and text form appears alongside the live TV image. The viewer no longer has to leave the TV image and can keep watching their show while also reading news and information. Or they can choose to browse the media library. This lean-back situation provides exactly what viewers are looking for in the HbbTV world: Relaxed entertainment with content that completely suits their tastes. In addition, the red button also provides the option for viewers to get actively involved. For some shows, they can take part in guessing which candidates will stay or go, for example. This means that they can also actively play along in a quiz show. Participatory activities like this have already generated interaction rates as high as 26% of the total number of users who were shown the vote.
New red button portal pushes TV
An internal, representative survey[1] analyzed the time viewers spent watching TV before and after initial use of the red button portals. It showed that the new HbbTV users spent more time on the linear TV channels of the ProSiebenSat.1 world. For example, because they found further information on other shows which they then watched. This additional viewing time was in the high single-digit percentage range. Overall, 56% of viewers watched more TV than they did before using the red button portals.
Stefanie L decke, Co-Managing Director of ProSiebenSat.1 Digital, explains:
We now know very well that viewers' entertainment needs have become more complex. While our users watch linear TV, they simultaneously have the option to get additional information via HbbTV. With our new red button portals, we have created a first-class content platform and combined the best of the two worlds of TV and internet. We are thereby actively shaping the development of linear TV.
ProSiebenSat.1's HbbTV portals currently reach between 2.7 and 3 million viewers a month who call up ProSiebenSat.1's red button offers. The potential of the channels comes to approximately 12 million viewers who have the technical capacity to use the product.
As ProSiebenSat.1 Media SE's marketing company, SevenOne Media is responsible for the entire digital advertising inventory. A TV campaign with the motto Red button: More TV than ever before is accompanying the relaunch as of now on all of the ProSiebenSat.1 Group's channels.
Sales of smart TVs rising steadily
Last year, more smart devices for home media use were sold in Germany than ever before. According to GfK Retail & Technology, a total of 6.0 million web-enabled TVs, set-top boxes, and video players and recorders with smart functions were sold in 2017. This corresponds to a year-on-year increase of 9% (2016: 5.5 million). At 4.9 million devices (2016: 4.4 million), the lion's share related to smart TV sets. More than two-thirds (69%) of the total number of TV sets sold in 2017 (7.0 million) were equipped with smart services - five percentage points more than in the previous year (2016: 64%). The vast majority of web-enabled TVs are not only smart via apps and browsers, but also support the interactive broadcasting standard HbbTV (hybrid broadcast broadband TV): More than 85% of the devices sold in 2017 give viewers the option to call up additional information and offers via the red button on their remote control. HbbTV is thus well on the way to becoming a mass medium.
The following functions are offered by the ProSiebenSat.1 Group's channels on the red button portals:
Option to keep watching shows in the live TV image
The latest news and lifestyle stories
Extensive media library of all ProSiebenSat.1 channels
Topic channels: Food und fashion, cars and adventure, comedy clips, and fascinating documentaries
Further information on shows
Access to EPGs with preview trailers for the primetime highlights
Weather
Votes
Games
More information about the red button portals is available at:
https://www.redbutton.de/#/introduction
[1] Survey period: July '17 to April '18 // Number of TV sets: 418,203
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS and Amazon Web Services have announced the network is using generative AI to provide enhanced search results to viewers on the PBS App and PBS LearningMedia...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
For Smart TV: New Red Button World at ProSiebenSat.1
