Gert Rieder, CEO, Falcon Media House, looks at how to overcome some of the challenges preventing content providers and producers embracing the latest innovations
Author:
ContributorPublish date:
Aug 7, 2017Social count:
0
Gert Rieder, CEO, Falcon Media House, looks at how to overcome some of the challenges preventing content providers and producers embracing the latest innovations
0
SHARES
The availability of 4K movies and TV programmes has exploded. Since Vudu offered the first OTT HD video, subscription-based services like Netflix have led the way in developing HD streaming. This innovation brought near cinema-quality viewing to the home and to people on the move. Yet, 4K is already on the verge of being superseded. By the time of the next summer Olympics in Japan, we could see live sports delivered in 8K for the first time. This viewing quality will be four times more detailed than 4K and 16 times more detailed than standard 1080p HD.
With the wider adoption of 4K emerging and 8K already on the horizon, there is an ever-increasing demand from consumers for better, higher quality visual content. When it comes to global spectacles like the Olympics or the World Cup, this extra resolution will further enhance the viewing experience for the audience. And, with virtual and augmented reality becoming increasingly popular there is an appetite from viewers for new, more engaging, personal content. This combined is making the user experience king once again. For the OTT industry, this means helping consumers access, navigate and consume video content in new ways, while all the time ensuring that the streaming experience is seamless.
The 8K mainstream barrier
One of the hurdles to overcome before 8K breaks into the mainstream is delivering the bandwidth required to watch a feed that multiplies the pixel count. Despite tight codec compression, there is still a requirement for 50Mb of bandwidth to stream an 8K video. This is ten times the capacity currently needed to seamlessly stream live HD video, and we've seen that even minor disruption to throughput can cause problems. A combination of network bottlenecks, low capacity and multiple devices connected to the network are normally responsible for creating congestion, intermittent outages and noticeable delays when live TV and sports games are streamed over the public internet.
While it could take years to provision enough bandwidth on existing networks, consumers are becoming less tolerant of buffering and expect a quality service and experience at all times. The emergence of digital natives that have grown-up with an inherent understanding of technology has created new demand for broadband suppliers, TV manufacturers and content producers to augment the sophistication of their products. Both TV manufactures and content producers are currently enjoying healthy growth rates. However, it does come at a price and consumers expect a seamless viewing experience from any device regardless of when, where or what they choose to watch at any given moment of time.
Demand for the best picture
Both Netflix and Amazon's recent growth has in part been driven by original programming and in part by ubiquitous availability, which has fundamentally transformed the viewing experience forever. Recent research from Anatomy showed that nearly three quarters (71 per cent) of millennials are now watching TV via streaming and OTT platforms and over a third (35 per cent) are consuming content via smartphones and tablet apps. When asked which was their primary way to watch TV, half said they watch video content on a desktop or mobile device. Millennials want the flexibility of a more personal viewing experience afforded by these device types, as well as more autonomy over the choice and provider of content.
Today's promiscuous viewers will not tolerate any buffering. Intermittent outages and delays are out of the question. Just a few seconds is all it takes for them to switch off and move over to a competitor's service. The chances are that most consumers will remember a bad experience and not even attempt to re-watch a video if it doesn't work the first time. Their time and attention is too precious. For many service providers and content owners, this mentality will drive a need to be able to deliver a quality streaming service and a superior experience that engages viewers in the moment. However, even with superfast household internet connections emerging, a combination of network bottlenecks, multiple devices and old hardware can interfere with the stream. In its current form, it could take years for network providers to provision enough bandwidth into people's homes to solve the problem.
The intelligent answer
Delivering an uninterrupted viewing experience requires smarter use of existing networks. It requires a different approach to intelligently manage the network connection. One that enables service providers to make the most of the bandwidth available. By tracking media bit rates and changes in data flow between the server and a consumer's device, broadcasters can understand the impact it is having on buffer times, ping and response times, packet loss and delays. Based on this information, it's possible to adapt the routing of video traffic to avoid congestion and support the capabilities of a target device.
Ultimately, the availability of quality streaming services will increase. As new disruptive content providers and producers enter the market, it's crucial that broadcasters can deliver consistent, high quality video to capture consumers attention. However, the only way to truly achieve this is by delivering a higher quality, more consistent end user experience by ensuring smooth data flow over a fluctuating network.
By Gert Rieder, CEO, Falcon Media House
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
05/05/2024
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
Gert Rieder, CEO, Falcon Media House, looks at how to overcome some of the challenges preventing content providers and producers embracing the latest innovations
