Ericon takes management of media services into the cloud

Launch of services designed to manage secure contribution, archiving and media processing in the public and private cloud

Offering broadcasters unparalleled security, choice, agility and efficiency

Ericsson (NASDAQ: ERIC) today unveiled new end-to-end cloud-enabled media management services, the latest addition to its Broadcast and Media Services portfolio. The services, which make their debut at IBC 2014, are designed to manage secure contribution, archiving and media processing in the public and private cloud.

These services will deliver new benefits to broadcasters by providing unparalleled security, choice, agility and efficiency while eliminating the substantial upfront costs often associated with hardware and infrastructure.

Ericsson will showcase the services at IBC (Hall 1, D61), including demonstrations of the secure cloud archive and secure cloud gateway that enable their delivery. The secure cloud archive is a cloud-based, online deep archive utilizing low-cost, highly durable public cloud storage with strong content protection. The secure cloud gateway is a cloud-based media contribution and validation tool for accelerated secure file delivery. Functionality will include:

File receipt gateway: Mechanisms used to send files for processing, including connectivity, accelerators and content encryption

Verification: Services that verify content is received as expected and compliant with specified standards

Transformation: Services that prepare content for multiple platforms and territories

Delivery: Services for the packaging and delivery of video content to its final destination

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: Using our end-to-end services, broadcasters will be able to manage their media through a series of capabilities hosted in the cloud. Well be able to scale applications quickly according to our clients needs and help them realize greater efficiency by offering services procured on a utility or pay-as-you-go basis. These services are a key component of our future delivery strategy. Its our priority to ensure that we help our clients stay ahead of the curve in what is undoubtedly an increasingly competitive landscape.

As we approach 2020, Ericsson believes that consumers will increasingly embrace the convenience of on-demand access to content. This change in viewing behavior will dramatically increase the complexity of media management, as content will need to be created and delivered to multiple different platforms and catch-up services, often with short lead times. Ericsson has created a standardized service business that will help broadcasters and aggregators to meet these challenges.

This launch builds on Ericssons considerable strategic investments in the TV and Media area, strengthening the offering toward broadcast service providers. It also supports a general transformation toward more scalable and agile software- and service-driven business models in the converging media communications, data communications and telecommunications industries.

NOTES TO EDITORS

Broadcast and Media Services press backgrounder

IBC 2014 media kit

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the worlds mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications

Phone: +46 10 719 69 92

E-mail: media.relations@ericsson.com

Ericsson Investor Relations

Phone: +46 10 719 00 00

E-mail: investor.relations@ericsson.com

LINK:	http://www.ericsson.com/uk/thecompany/press/releases/2014/09/1855184...
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