Master Revolution: DVnor Builds File-based Media Facility Around AmberFin Ingest, Transcoding and QC Technology

Leading Scandinavian media facility, Oslo-based DVnor, has announced the successful completion of an infrastructure expansion project which sees it basing its digital file-based workflows on the AmberFin iCR software platform. Established in 2005 as a mastering facility to support the production of physical media such as DVD and Blu-ray in the local Norwegian market, DVnor's adoption of file-based workflows enables the media facility to efficiently create file-based masters. These masters are subsequently transcoded into a number of formats to service Scandinavian customers such as iTunes, Netflix and IPTV VOD service providers. On this project, AmberFin has worked closely with its regional channel partner, Danmon Norge.

Pictured are employees of DVnor their names are: left side is Ingar Torsrud / Media designer; Middle is Ola Rogndokken / CEO and right side is Ole J rgen Hegdal Lie / Apprentice.

AmberFin iCR has become the heart of our rapidly growing media facility, explains Ola Rogndokken, Managing Director of DVnor. The ingest and encoding elements of iCR enable us to create content in our mezzanine format quickly and efficiently, whilst the system's advanced QC capabilities ensures that the media files are high quality at the earliest stages of our workflow.

In focussing its operations on AmberFin iCR, DVnor's intention was to create a file-based workflow where media ingest, transcoding, QC and storage workflow routines are fast, easy and efficient. The workflow is designed to support both file- and tape-based media formats. A key driver influencing the adoption of AmberFin iCR is its ability to operate as an integrated all-in-one ingest, transcode and QC solution with the option of operating each element individually. DVNor was impressed by AmberFins continuous development programme, ensuring that new formats and codecs are constantly added to the platform. As a result, DVNor is able to create a digital master file and then transcode, QC and store at least 30 different format variants of that file.

AmberFin has revolutionized the way we work in every part of our enterprise operations, continued Rogndokken. Each production routine has changed and become more efficient. AmberFin has opened doors for us that we did not even know existed before the platform was installed. It is the main engine within our business and it is fuelling tremendous growth that will see us open an entirely new media facility in southern Norway next year.

For Danmon Norge, this strategic project has transformed a leading Scandinavian media facility by adopting a single production platform. With the help of AmberFin, we have succeeded in revolutionizing the entire workflow at DVnor, stated ivind Iversen, Managing Director at Danmon Norge. The new platform increases workflow efficiency, supports operational staff in new ways, extends format versatility, and ensures the highest levels of quality control within an increasingly automated working environment.

About DVNor

DVnor (Digital Video Norway AS) was established in October 2005 as an independent media facility for analogue and digital video processing. DVnor staff collectively possess over 100 years experience in video and video processing technology.

In the intervening period there has been a natural progression at DVnor to keep pace with the rapid development that has taken place in video processing and handling. Everyday, the facility works with hundreds of video formats and codecs, keeping a cool head and working to develop an advantage for its customers.

About Danmon Norge

Danmon Norway AS is part of Danmon Group, which has three companies distributed throughout Scandinavia with the same name. The group has a turnover of 190 million NOK, and a total of 55 employees. Danmon Group is today one of the largest Scandinavian-based businesses in professional TV production, and represents several of the worlds leading manufacturers in this field.

Danmon Norway AS was established in June 1988, after its owners wanted to expand the market to include Norway and Sweden. Back then, as today, based on the sales and marketing of products for the professional production of sound and image. Telecom products became a natural area to expand into, as our established customers also here were dependent on goods and services.

About AmberFin

AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.

Unique to the Media Factory system, AmberFin's industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.

AmberFin has hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world's leading media organizations including HBO, Associated Press, Reuters, WWE, ITV, Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.

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