PGA Tour's Farmers Insurance Skins Game Returns to Prime Video on Black Friday

The Farmers Insurance Skins Game will return to Prime Video globally on Black Friday, Nov. 27, at 9 a.m. ET, with a new field competing for a $4 million purse at Atlantic Fields Club in Hobe Sound, Florida. No subscription or Prime membership is required. The event will once again be developed and produced by Pro Shop Studios and Propagate Content, in partnership with PGA Tour Studios on broadcast production and Excel Sports Management as tournament organizer.

The field includes Wyndham Clark, Brooks Koepka, Justin Thomas, and Tour rookie Jackson Koivun. Clark, Koepka, and Thomas have combined for 31 PGA Tour victories and nine major championships. Koivun won the 3M Open in his third career start and later delivered the U.S. Team's winning point at the Presidents Cup. Clark joins the event after a season that included wins at THE CJ CUP Byron Nelson, the U.S. Open, and the BMW Championship. Koepka enters following his first season back on the PGA Tour, and Thomas makes his Skins Game debut after serving as a guest analyst last year.

The event retains the traditional Skins Game structure, in which each hole carries a dollar value and tied holes roll over. In a return to the original format, each player will start at zero dollars.

Host Andrew Catalon and on-course analyst Colt Knost, both members of the CBS Sports golf team, will return, with Dan Rapaport providing live on-course commentary. The broadcast will start more than 15 continuous hours of exclusive live sports on Prime Video that day, including the fourth annual Black Friday Football game and an NBA on Prime doubleheader.

Atlantic Fields Club is a private 1,500-acre Discovery Land Company community. Its 18-hole, par-72 course was designed by Tom Fazio.

The Skins Game was first introduced in 1983 and featured golfers including Jack Nicklaus, Arnold Palmer, Gary Player, Fred Couples, and Tiger Woods. Pro Shop and Propagate Content led its revival in 2025, the first edition since 2008, with PGA Tour Studios and Prime Video. In that return, Keegan Bradley defeated Tommy Fleetwood, Xander Schauffele, and Shane Lowry at Panther National, winning 11 skins and $2.1 million. Farmers Insurance is the title sponsor.

The response to last year's re-launch showed us how much The Skins Game still resonates with golf fans, while also proving there's an opportunity to keep making it feel fresh for a new generation, says Chad Mumm, Co-Founder and President, Pro Shop. We're excited to build on that foundation as we welcome a new group of competitors, personalities and storylines that can add another chapter to the event's history.

The Skins Game has always been about hole-by-hole drama, and Atlantic Fields gives that drama an incredible new stage this Black Friday, says Ben Silverman, Chairman and Co-CEO, Propagate Content. We're proud to build on our long-term partnership with Prime Video to keep growing this event into one of the signature moments on the golf calendar.

We're thrilled to bring back The Farmers Insurance Skins Game to fans as part of another incredible slate of more than 15 hours of exclusive live sports coverage on Black Friday, says Charlie Neiman, Head of Sports Partnerships, Prime Video. Last year's revival resonated with fans around the world, and we're looking forward to another year of the world's best golfers battling it out at a spectacular course.

PGA Tour Studios was thrilled to support the Skins Game's revival on Black Friday last year and we are excited to showcase four new PGA Tour stars as it once again returns to one of the biggest days on the sports calendar, says Luis Goicouria, Executive Vice President, PGA Tour Studios. As we continue to unlock the full potential of PGA Tour Studios, we are excited to help bring the event back with a fresh cast at a new venue while delivering premium content and innovative storytelling that gives fans another way to connect with the game's personalities.

Tradition, natural beauty and Florida's charming heritage are the fabric of Atlantic Fields, and the perfect backdrop for The Farmers Insurance Skins Game, says Peter Whalen, SVP of Operations, Discovery Land Company. We're proud to be part of the game's continued legacy, welcoming players, fans, and families alike on Black Friday, alongside our partners at Pro Shop, PGA Tour Studios, Propagate and Prime Video. Together, we're making the holiday season one to remember, on and off the course.

LINK:	https://www.sportsvideo.org/2026/10/15/pga-tours-farmers-insurance-ski...
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