Sony Pixel Power calrec Sony

Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music

13/09/2021

12 September 2021, 16:00 (PDT) Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music

Fans can enjoy The Weeknd's Latest Single Take My Breath in Dolby Atmos on Apple Music

SAN FRANCISCO, CA - September 12, 2021 - Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, teamed up with The Weeknd to celebrate a new era for music in Dolby Atmos, which is transforming how music is created and enjoyed. The long-form commercial explores how The Weeknd creates sensory experiences through music. Fans looking to connect with The Weeknd on a deeper, more emotional level, can experience his recently released single Take My Breath along with other favorites today in Dolby Atmos on Apple Music.

I approach music as a full sensory experience by creating worlds that my fans can step into, said Abel Tesfaye, the singer, songwriter, and record producer better known as The Weeknd. Dolby Atmos is an experience. It takes music to a new place by creating an immersive world where you can feel every detail. It's surreal and allows me to create music without limits.

The video takes fans inside the mind of one of music's most renowned artists, The Weeknd, as he speaks about creating new worlds for fans through his music. With Dolby Atmos, you're given a passport into these worlds to discover and feel every detail of his creative vision.

The creativity and layers behind The Weeknd's music is a perfect showcase for the power of Dolby Atmos, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. Listening to Take My Breath in Dolby Atmos is an incredible experience that takes you to another place.

The piece was created to celebrate a new era for music in Dolby Atmos. As a driving force in sound innovation, Dolby Atmos pushes the boundaries of creativity so that music can be expressed and felt at its fullest. With Dolby Atmos, Dolby aims to create the strongest bond possible between artists, their stories, and the world. The video was directed by Somesuch-based directing duo Cliqua. Cliqua have amassed over 700 million plays of their videos and were the creators behind The Weeknd's music video for Take My Breath.

png

Take My Breath is the first single from The Weeknd's highly anticipated forthcoming album and follow up to his critically acclaimed album After Hours, which was his fourth #1 album in the United States. The sonically charged track exemplifies The Weeknd's ability to consistently evolve his sound and his knack for storytelling through music. Fans can enjoy the song today in Dolby Atmos along with his four most recent albums - After Hours, My Dear Melancholy, Starboy, and Beauty Behind the Madness - which are now streaming on Apple Music.

To learn more, visit: https://www.dolby.com/experience/the-weeknd/

About Dolby Atmos

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. It gives artists more space and the freedom to fully realize their vision and unlock new levels of emotion in their music for their listeners. Whether it's hearing the layers of instruments move all around you, catching the subtle breath a singer takes between lyrics, or feeling melodies wash over you - nothing puts you inside the music like Dolby Atmos.

About The Weeknd

Filtering R&B and pop through an ambitious widescreen lens, The Weeknd took over popular music and culture on his own terms. The multi-platinum and Diamond certified star is one of the most listened to artists in the world on Spotify (with over 54 billion streams across all platforms) and is a top 10 artist of all time for RIAA singles. His 2020 album After Hours is the #1 most streamed R&B album of all time (followed by his 2016 album Starboy at #2), and his 80's nostalgic track Blinding Lights went 8X RIAA-certified platinum and broke the record for Billboard's longest-charting hit in the Hot 100's history. Alongside his gilded musical career, he's graced the covers of TIME, Forbes, Variety, Rolling Stone, Esquire, Harper's Bazaar, and GQ along with late night TV stages with heralded performances on SNL, Jimmy Kimmel, Stephen Colbert, and the VMA's where he accepted the awards for Video of the Year and Best R&B and most impactful as the solo headliner of the 2021 Super Bowl LV. He generously shares, with over $3.3 million in donations in 2020 and 2021 so far to various charities with a recent $1 million donation to help with the crisis in Ethiopia. The continuous record-breaking of charts, sales and streams, headlining the biggest festivals and stadiums in the world including this year's Super Bowl, and his ever-mysterious public persona combined solidifies The Weeknd as one of the most compelling and significant artists of the 21st century.

Copy link

Copy text

Download

About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Related topics

Dolby Music

Music

Download & Copy

Download PDF

Copy text

Copy link

Co
LINK: https://news.dolby.com/en-WW/202531-dolby-teams-up-with-the-weeknd-to-...
See more stories from dolby

More from Dolby

06/01/2023

Dolby Kicks Off an Incredible CES Week Starting with Imagine Dragons' First-Ever Live Performance in Dolby Atmos

6 January 2023, 12:15 (PST) Dolby Kicks Off an Incredible CES Week Starting wit...

28/12/2022

Imagine Dragons and Dolby to Kick Off CES with a Special Live Concert in Dolby Atmos at Dolby Live at Park MGM

28 December 2022, 13:30 (PST) Imagine Dragons and Dolby to Kick Off CES with a ...

13/12/2022

Opening of Smithsonians Latest Exhibit Entertainment Nation

13 December 2022, 08:05 (PST) Opening of Smithsonians Latest Exhibit Entertainment Nation Dolby and the Dolby Family celebrated the ribbon cutting of the S...

16/10/2022

Driving sound forward: Mercedes-Benz partners with Apple Music and Universal Music Group to deliver the ultimate in-c...

16 October 2022, 11:00 (PDT) Driving sound forward: Mercedes-Benz partners with...

19/09/2022

Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year Two Announced

19 September 2022, 05:00 (PDT) Winners of the Dolby Institute x Ghetto Film Sch...

19/09/2022

Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year T...

19 September 2022, 05:00 (PDT) Winners of the Dolby Institute x Ghetto Film Sch...

15/09/2022

Aerosmith Makes Triumphant Return To The Las Vegas Stage With Their Residency AEROSMITH: DEUCES ARE WILD

15 September 2022, 06:56 (PDT) Aerosmith Makes Triumphant Return To The Las Veg...

15/09/2022

Aerosmith Makes Triumphant Return To The Las Vegas Stage With Their Residency AEROSMITH: DEUCES ...

15 September 2022, 06:56 (PDT) Aerosmith Makes Triumphant Return To The Las Veg...

20/07/2022

Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos

20 July 2022, 05:30 (PDT) Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos Mastering engineers and music creators can access the master...

05/07/2022

Tencent Music Entertainment's QQ Music Becomes China's First Domestic Music Service Supporting Dolby Atmos

5 July 2022, 19:00 (PDT) Tencent Music Entertainment's QQ Music Becomes Chi...

05/07/2022

Tencent Music Entertainment's QQ Music Becomes China's First Domestic Music Service Supporting Do...

5 July 2022, 19:00 (PDT) Tencent Music Entertainment's QQ Music Becomes Chi...

09/05/2022

WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMMERSIVE SOUND TO PODCAST FANS IN DOLBY ATMOS

9 May 2022, 05:30 (PDT) WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMM...

03/05/2022

Dolby Laboratories Announces Dr. Shriram Revankar as SVP Advanced Technology Group

3 May 2022, 09:05 (PDT) Dolby Laboratories Announces Dr. Shriram Revankar as SV...

13/04/2022

Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for online shopping

13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capabl...

13/04/2022

Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for ...

13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capabl...

03/02/2022

Dolby acquires Millicast, the real-time, ultra-low-delay video streaming platform

3 February 2022, 13:15 (PST) Dolby acquires Millicast, the real-time, ultra-low...

08/12/2021

Dolby Appoints Tony Prophet to its Board of Directors

8 December 2021, 05:30 (PST) Dolby Appoints Tony Prophet to its Board of Directors SAN FRANCISCO, December 8, 2021 - Dolby Laboratories, Inc. (NYSE:DLB) an...

01/12/2021

New Survey from Dolby Reveals Shifts in Music Listening Behavior Among Adults in the U.S.

1 December 2021, 05:30 (PST) New Survey from Dolby Reveals Shifts in Music List...

16/11/2021

NIO ET7 Comes Standard with Dolby Atmos

15 November 2021, 16:27 (PST) NIO ET7 Comes Standard with Dolby Atmos JPG NIO X Dolby Atmos.JPG Shanghai - On Nov. 16, NIO announced that Dolby Atmos wi...

11/11/2021

Dolby introduces new and improved Dolby.io Spatial Audio feature for developers

10 November 2021, 15:15 (PST) Dolby introduces new and improved Dolby.io Spatial Audio feature for developers New Spatial Placement capability will enable ...

28/10/2021

Mercedes-Benz AG gears up to bring Dolby Atmos Music experience to its cars

28 October 2021, 01:00 (PDT) Mercedes-Benz AG gears up to bring Dolby Atmos Music experience to its cars jpg Stuttgart/Munich - Mercedes-Benz today announc...

16/10/2021

Robert Park Joins Dolby Laboratories as Chief Financial Officer

15 October 2021, 09:07 (PDT) Robert Park Joins Dolby Laboratories as Chief Financial Officer Seasoned Executive Brings Decades of Financial and Business Le...

14/10/2021

Dolby and MGM Resorts International Launch Dolby Live at Park MGM, Bringing Live Music Performanc...

14 October 2021, 05:30 (PDT) Dolby and MGM Resorts International Launch Dolby L...

14/10/2021

Dolby and MGM Resorts International Launch Dolby Live at Park MGM, Bringing Live Music Performances in Dolby Atmos to...

14 October 2021, 05:30 (PDT) Dolby and MGM Resorts International Launch Dolby L...

05/10/2021

Dolby upgrades Dolby.io, introduces Transcoding, Music Mastering, and more to developer platform

5 October 2021, 06:00 (PDT) Dolby upgrades Dolby.io, introduces Transcoding, Mu...

13/09/2021

Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music

12 September 2021, 16:00 (PDT) Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music Fans can enjoy The Weeknd's Latest Single Tak...

13/09/2021

Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost

12 September 2021, 16:45 (PDT) Dolby and Justin Bieber Team Up to Go Inside the...

13/09/2021

Dolby and Multi-Platinum Singer-Songwriter Olivia Rodrigo Team Up to Share an Intimate Look at He...

12 September 2021, 17:30 (PDT) Dolby and Multi-Platinum Singer-Songwriter Oliv...

12/09/2021

Dolby and Multi-Platinum Singer-Songwriter Olivia Rodrigo Team Up to Share an Intimate Look at Her Hit Song Traitor

12 September 2021, 17:30 (PDT) Dolby and Multi-Platinum Singer-Songwriter Oliv...

10/09/2021

Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy

10 September 2021, 08:30 (PDT) Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy J Balvin's recently released album JOSE is now streaming ...

08/09/2021

Dolby Collaborates With Cinemo To Accelerate Dolby Atmos Music Experience In Cars

8 September 2021, 02:31 (PDT) Dolby Collaborates With Cinemo To Accelerate Dolb...

08/09/2021

Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script 2021 A...

8 September 2021, 05:30 (PDT) Winners of the Dolby Institute x Ghetto Film Scho...

08/09/2021

Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script 2021 Announced

8 September 2021, 05:30 (PDT) Winners of the Dolby Institute x Ghetto Film Scho...

03/09/2021

Billie Eilish's Happier Than Ever: A Love Letter to Los Angeles Available Today on Disney+ in Dol...

3 September 2021, 00:00 (PDT) Billie Eilish's Happier Than Ever: A Love Let...

24/08/2021

Dolby Laboratories Reports Third Quarter Fiscal 2019 Financial Results

1 August 2019, 13:36 (PDT) Dolby Laboratories Reports Third Quarter Fiscal 2019 Financial Results San Francisco, August 1, 2019--Dolby Laboratories, Inc. (N...

24/08/2021

Dolby Welcomes Local High School Students to Inspire the Next Generation of Innovators

24 January 2020, 20:20 (PST) jpeg On Thursday, January 23, 2020, Dolby host...

24/08/2021

Box and Dolby Transform Media in the Cloud

3 May 2021, 05:40 (PDT) Box and Dolby Transform Media in the Cloud New Integration Provides Box Users Worldwide Access to Automated Audio Enhancement Tools...

21/06/2021

Dolby Laboratories Names Marie Huwe to Lead Dolby.io

21 June 2021, 08:35 (PDT) Dolby Laboratories Names Marie Huwe to Lead Dolby.io Seasoned Executive Brings Decades of API and Developer Experience to Acceler...

20/05/2021

Iconic BAFTA HQ to Recognize Ray Dolby's Legacy With Dolby Powered Auditorium and named event spa...

20 May 2021, 01:00 (PDT) Iconic BAFTA HQ to Recognize Ray Dolby's Legacy Wi...

20/05/2021

Iconic BAFTA HQ to Recognize Ray Dolby's Legacy With Dolby Powered Auditorium and named event space

20 May 2021, 01:00 (PDT) Iconic BAFTA HQ to Recognize Ray Dolby's Legacy Wi...

12/05/2021

NATAS to Honor Dolby with Technical and Engineering Emmy for Advancements in HDR

25 January 2021, 09:36 (PST) The National Academy of Television Arts & Sciences to Honor Dolby with Technical & Engineering Emmy for Advancements in HDR The...

12/05/2021

Dolby Named to Fast Company's Annual List of the World's Most Innovative Companies in Music for t...

9 March 2021, 04:02 (PST) Dolby Named to Fast Company's Annual List of the ...

12/05/2021

Lucid Air is the World's First Vehicle to Integrate Dolby Atmos

17 March 2021, 09:00 (PDT) Lucid Air is the World's First Vehicle to Integrate Dolby Atmos Dolby Atmos will be part of Lucid Air's new 21-speaker S...

12/05/2021

Box and Dolby Transform Media in the Cloud (duplicate)

May 03, 2021 Box and Dolby Transform Media in the Cloud New Integration Provides Box Users Worldwide Access to Automated Audio Enhancement Tools Powered by...

12/05/2021

Dolby Laboratories Announces Executive Retirement

4 May 2021, 13:20 (PDT) Dolby Laboratories Announces Executive Retirement Executive Vice President and Chief Financial Officer, Lewis Chew to retire later t...

20/04/2021

Dolby Laboratories Announces Conference Call and Webcast for Q2 Fiscal 2021 Financial Results

Back PDF Version Apr 20, 2021 Dolby Laboratories Announces Conference Call ...

09/03/2021

Dolby Named to Fast Company's Annual List of the World's Most Innovative Companies in Music for the Second Year in a Row

Back PDF Version Mar 9, 2021 Dolby Named to Fast Company's Annual List ...

26/02/2021

Dolby Appoints Emily Rollins to its Board of Directors

25 February 2021, 13:30 (PST) Dolby Appoints Emily Rollins to its Board of Directors SAN FRANCISCO, February 25, 2021 - Dolby Laboratories, Inc. (NYSE:DLB)...

15/01/2021

Dolby Laboratories Announces Conference Call and Webcast for Q1 Fiscal 2021 Financial Results

Back PDF Version Jan 15, 2021 Dolby Laboratories Announces Conference Call ...

17/11/2020

Global Survey from Dolby Reveals New Trends in Home Entertainment Consumption and Purchasing

17 November 2020, 05:30 (PST) Global Survey from Dolby Reveals New Trends in Ho...