RT Commercial announces expansion of Partnerships Team to accelerate crossplatform brand opportunities

Katharine Wolinska appointed to lead Partnerships

RT Commercial has announced a significant expansion of its Partnerships Team as part of its ambition to deliver more innovative, cross platform opportunities for brands across TV, RT Player, YouTube, Radio, Digital Audio and Online. The strengthened structure is designed to give clients easier access to RT 's rich content ecosystem and to drive stronger returns on creative and strategic brand work.

Katharine Wolinska has been appointed Commercial Partnerships Manager, bringing extensive experience in creative solutions and multi platform brand collaboration. Before joining RT , Katharine led the Solutions & Partnerships function at Media Central, where she worked with major Irish and global brands to deliver large scale, award winning campaigns. She now leads a team focused on transforming how brands partner with RT 's content, talent and major national moments.

A strengthened team built for growth and creativity, the expanded Partnerships Team at RT now includes:

Alan Swan, Branded Content Partnerships Manager, brings decades of multi platform production experience. Alan previously led content at RT 2FM and iRadio and has deep expertise in branded content, ad funded programming and music driven storytelling now central to delivering standout brand activations across RT .

Hannah Meaney, newly appointed to Partnerships Account Manager, brings more than a decade of experience managing high profile sponsorships and branded content at Virgin Media Television. Hannah will focus on building strategic, insight led partnerships aligned to RT 's editorial strengths and audience reach.

Paula Kelly, Partnerships Account Manager, has extensive experience both media supplier and agency side. Previous roles include Account Executive at Core and Client Solutions Manager at Virgin Media Television, working with brands like Three Ireland, McDonald's, Aviva Health Insurance, Audi and Sky. Paula will continue to drive innovative and creative solutions for agencies and clients across RT 's platforms.

John Spain, newly appointed to Digital Partnerships Manager, has a strong digital and commercial background across sports, entertainment and innovation. He will lead digital first partnership development and 360 activations across RT 's digital platforms, with a particular focus on sport.

Cieran McKeon, Radio Promotions Manager, and Maria Landon, PPS Executive, join the Partnerships Team to deliver a more integrated, streamlined service across radio promotions, PPS activity and multi platform activations.

Kerrie Ann (Kerrie) Harpur, Commercial Partnerships Coordinator, joins following the RT Internship Programme and will play a key role in campaign delivery and day to day client support.

A future focused approach to commercial creativity, the expanded Partnerships structure is designed to:

Offer brands seamless access to RT 's shows, channels, platforms and events

Deliver bold, cross platform creative solutions

Maximise audience engagement across video, audio and digital

Strengthen collaboration between RT Commercial and RT Content

Drive measurable results and campaign effectiveness

Commenting on the launch, Katharine Wolinska said: This new Partnerships structure is built to help brands bring big creative ideas to life across RT 's entire ecosystem. With this team in place, we can offer truly integrated solutions across video, audio and digital - rooted in the strength of RT content and designed to deliver impact.

Gavin Deans, Commercial Director, RT , added: Strengthening the Partnerships Team is a key part of RT 's commercial strategy for 2026. Katharine brings proven leadership and a strong creative vision. With this team, we are better positioned than ever to collaborate with brands and agencies on dynamic, cross platform commercial partnerships across RT .

-ENDS-

Date: 20th February 2026

Contact: Aoife O'Regan, Marketing Coordinator | aoife.oregan@rte.ie

LINK:	https://about.rte.ie/2026/02/24/rte-commercial-announces-expansion-of-...
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