Sony Pixel Power calrec Sony

The CW Enters the Sports Broadcasting World With New LIV Golf Deal

19/01/2023

The CW Enters the Sports Broadcasting World With New LIV Golf Deal By Jason Dachman

Thursday, January 19, 2023 - 11:57 am

Print This Story | Subscribe

Story Highlights

The CW Network is set to become LIV Golf's exclusive broadcast partner with a multi-year agreement beginning with the 2023 LIV Golf League season. As LIV's exclusive broadcast home in the U.S., The CW will air 14 global LIV Golf League live events in 2023 and will stream the events live on The CW App. Though financial terms of the agreement were not disclosed, ESPN reports the deal is a revenue-sharing arrangement and that LIV Golf won't receive rights fees.

LIV will continue to produce the coverage with its in-house team and will maintain its format and style from the 2022 Invitational season. LIV's coverage includes a shotgun start, distinctive live leaderboard, enhanced drone coverage, statistics-driven graphics, and fast-paced coverage featuring nearly twice as many golf shots per hour than traditional golf coverage.

The agreement will bring live sports for the first time to The CW, which was acquired by Nexstar Media - the largest TV station owner in the U.S. - last year. The network is largely known for youth-oriented TV Series like Gossip Girl or Arrow, but live golf is expected to bring in a new, older-skewing audience. Weekend tournaments will air live on Saturdays and Sundays on The CW and The CW App and on Fridays on The CW App.

Our new partnership between The CW and LIV Golf will deliver a whole new audience and add to the growing worldwide excitement for the league. With CW's broadcasts and streams, more fans across the country and around the globe can partake in the LIV Golf energy and view its innovative competition that has reimagined the sport for players, fans and the game of golf, says Dennis Miller, President, The CW Network. For The CW, our partnership with LIV Golf marks a significant milestone in our goal to re-engineer the network with quality, diversified programming for our viewers, advertisers and CW affiliates. This also marks the first time in The CW's 17-year history that the network is the exclusive broadcast home for live mainstream sports.

The controversial new golf league, which is funded by the Saudi Public Investment Fund, has recruited many of the sport's biggest names including major winners Dustin Johnson, Cam Smith, Phil Mickelson, Brooks Koepka, Bryson DeChambeau, Sergio Garcia and more.

The LIV on-air announce team will see its on-air talent squad from its first season return, with Arlo White leading play-by-play alongside analysts David Feherty and Jerry Foltz in the booth, and Dom Boulet, Su-Ann Heng, and Troy Mullins providing coverage on the course and in feature segments.

This is a momentous day for LIV Golf as this partnership is about more than just media rights. The CW's nationwide reach as America's fifth broadcast network, will provide accessibility for our fans and maximum exposure for our athletes and partners, says Greg Norman, CEO & Commissioner of LIV Golf. The CW recognizes the enormous interest in and potential of our league and with their support, more fans will experience the energy and innovative competition that LIV Golf is using to reinvigorate the sport. The CW is a world-class media partner, and we are honored to be joining forces to further bring LIV Golf to life as they stake their claim in professional sports.

The 2023 LIV Golf League is set to begin on February 24-26 at the Mayakoba Resort's El Camale n course in Mexico. Announced locations to-date also include The Gallery Golf Club in Tucson, Arizona, The Grange Golf Club in Adelaide, Australia, Sentosa Golf Club in Singapore, Cedar Ridge Country Club in Tulsa, Oklahoma, Real Club Valderrama in Spain and The Old White Course at The Greenbrier in White Sulphur Springs, West Virginia. The 2023 LIV Golf League format will once again feature simultaneous team and individual play, with 12 teams competing in a global 14-event schedule for $405 million in prize purses.

Our new multi-year partnership with The CW will unlock our ability to serve both core golf fans and to reach the casual sports and entertainment viewer as part of our mission to grow the sport, says Will Staeger, Chief Media Officer of LIV Golf. Our innovative product attracts a younger viewership demographic to the table than the traditional golf fan, and we're thrilled to be part of The CW's growth into its new era of sports programming featuring the biggest stars in golf and our industry-leading storytelling and format.
LINK: https://www.sportsvideo.org/2023/01/19/the-cw-enters-the-sports-broadc...
See more stories from svg

More from Sports Video Group

29/03/2024

The SVG Podcast: Content Leadership in Pro Sports With The Gargano Leadership Group

The SVG Podcast: Content Leadership in Pro Sports With The Gargano Leadership Gr...

29/03/2024

Remembering CBS Sports, USTA Production Legend Steve Gorsuch

Remembering CBS Sports, USTA Production Legend Steve Gorsuch For more than 40 years, he transformed golf, tennis production By SVG Staff Friday, March 29, 20...

29/03/2024

UFL Kickoff 2024: The New League's Scott Harniman on What To Expect in the Inaugural Season

UFL Kickoff 2024: The New League's Scott Harniman on What To Expect in the I...

29/03/2024

UFL Kickoff 2024: FOX, ESPN Coverage To Listen In on Players, Coaches, Officials

UFL Kickoff 2024: FOX, ESPN Coverage To Listen In on Players, Coaches, Officials Audio is top priority in broadcasts of the new league By Dan Daley, Audio Edit...

29/03/2024

USGA's Dave Giancola on How Automation, AI Handles the Immense Load of Data on Tournament Weekend

USGA's Dave Giancola on How Automation, AI Handles the Immense Load of Data ...

29/03/2024

UFL Kickoff 2024: FOX Sports Builds on USFL Success With Drones, Helmet Cams, Ref Hat Cams, and All-Access Audio

UFL Kickoff 2024: FOX Sports Builds on USFL Success With Drones, Helmet Cams, Re...

29/03/2024

UFL Kickoff 2024: ESPN Goes Remote Route for 21-Game Schedule of New Spring Football League

UFL Kickoff 2024: ESPN Goes Remote Route for 21-Game Schedule of New Spring Foot...

28/03/2024

TNT Sports Gets Its College Game On for March Madness Audio

TNT Sports Gets Its College Game On for March Madness Audio Marching bands, crowds make up for lack of court FX and wired players By Dan Daley, Audio Editor ...

28/03/2024

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Shared Reality' Venues

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Share...

28/03/2024

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2024 Home Games

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2...

28/03/2024

MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production

MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production The league's production arm marks 15th-anniversary season with packed schedule By ...

28/03/2024

MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volumetric Replays, Win Probability' in Scorebug

MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volume...

28/03/2024

MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans

MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans More player and field sound will be on tap By Dan Daley, Audio Editor Thursday, March 28, 202...

27/03/2024

Program Productions Partners With Investment Firm Integrum, Eyes Expansion Into New Markets

Program Productions Partners With Investment Firm Integrum, Eyes Expansion Into ...

26/03/2024

Royal Belgian Football Association's Head of Content Daf Van Campenhout on Creating a Content Strategy That Makes a Difference

Royal Belgian Football Association's Head of Content Daf Van Campenhout on C...

26/03/2024

WEBINAR: Content Leadership in Pro Sports With The Gargano Leadership Group

WEBINAR: Content Leadership in Pro Sports With The Gargano Leadership Group Managing content teams with New York Jets Jessica Ciccone, Washington Commanders Rae...

26/03/2024

Prime Video's Eric Orme on What's Next for the Streamer

Prime Video's Eric Orme on What's Next for the Streamer By Brandon Costa, Director of Digital Tuesday, March 26, 2024 - 1:01 pm Print This Story |...

26/03/2024

NFL Streaming Exclusives in 2024: Peacock Lands Week 1 So Paulo Game, Prime Video Adds NFL Wild Card Game

NFL Streaming Exclusives in 2024: Peacock Lands Week 1 S o Paulo Game, Prime Vid...

25/03/2024

The State of Soccer Rights in Europe: Ampere Analysis' Daniel Monaghan Breaks Down the Complexities

The State of Soccer Rights in Europe: Ampere Analysis' Daniel Monaghan Break...

25/03/2024

Rising Star: Checking Out Strategic Sports Goals With TikTok's Global Head of Sports Partnerships Rollo Goldstaub

Rising star: Checking out strategic sports goals with TikTok's global head o...

25/03/2024

TV Skyline Completes Record Winter Sports Season with FIS Ski World Cup in Saalbach

TV Skyline completes record winter sports season with FIS Ski World Cup in Saalb...

25/03/2024

Sports Innovation 2024: New Viewing Experiences and Tracking Systems Provide a Glimpse Into the Future

Sports Innovation 2024: New viewing experiences and tracking systems provide a g...

25/03/2024

Sports Innovation 2024: Wonderment and Warnings in Equal Measure as AI Dominates Dsseldorf Event

Sports Innovation 2024: Wonderment and warnings in equal measure as AI dominates...

25/03/2024

NAB 2024: EVS Sets Out Plans for NAB and Highlights Industry Tech Trends

EVS sets out plans for NAB and highlights industry tech trends By George Bevir Wednesday, March 20, 2024 - 16:34 Print This Story Left to right: Lisa Coll...

25/03/2024

ESPN's Allison Loucks on the Challenge of Integrating Analytics Into the Live Sports Broadcast

ESPN's Allison Loucks on the Challenge of Integrating Analytics Into the Liv...

25/03/2024

NBC Sports Chicago, Chicago Blackhawks Team Up for First-Ever Animated Real-Time Local Sports Broadcast

NBC Sports Chicago, Chicago Blackhawks Team Up for First-Ever Animated Real-Time...

22/03/2024

Put It in the Mixer: European Broadcasters Embrace the Cloud For Soccer Production

Put It in the Mixer: European Broadcasters Embrace the Cloud For Soccer Producti...

22/03/2024

SVG Digital Engagement Forum Tackles Current Industry Topics, Evolving Media Landscape

SVG Digital Engagement Forum Tackles Current Industry Topics, Evolving Media Lan...

22/03/2024

Edgio's Eric Black on Offering Cost-Efficient Solutions for Direct-to-Consumer, OTT Platforms

Edgio's Eric Black on Offering Cost-Efficient Solutions for Direct-to-Consum...

22/03/2024

With Caitlin Clark Effect' at an All-Time High, ESPN Covers NCAA Women's March Madness From All Angles

With Caitlin Clark Effect' at an All-Time High, ESPN Covers NCAA Women'...

21/03/2024

Visual Aids: Telling the Story of Soccer Through Data and Graphics

Visual Aids: Telling the Story of Soccer Through Data and Graphics Tech leaders from FIFA, Sky Sports, and Genius Sports discussed the opportunities at SVG Euro...

21/03/2024

March Madness Gets Real Today; NEP, Game Creek, F&F Trucks Are Front and Center for 20-Camera Productions

March Madness Gets Real Today; NEP, Game Creek, F&F Trucks Are Front and Center ...

21/03/2024

SVG New Sponsor Spotlight: Comcast Technology Solution's Peter Gibson on Activating Content Via AI Tools

SVG New Sponsor Spotlight: Comcast Technology Solution's Peter Gibson on Act...

21/03/2024

Inside Monumental Sports Network's New ST 2110 Production Facility: A National-Network Feel at DC's New RSN

Inside Monumental Sports Network's New ST 2110 Production Facility: A Nation...

21/03/2024

SVG Regional Sports Production Summit Travels to Denver on June 26-27

SVG Regional Sports Production Summit Travels to Denver on June 26-27 By SVG Staff Thursday, March 21, 2024 - 1:47 pm Print This Story | Subscribe Story...

20/03/2024

Between the Lines: The European Soccer Rights Revolution and Its Impact on Production

Between the Lines: The European Soccer Rights Revolution and Its Impact on Produ...

20/03/2024

The Reality of Production in a Post-Pandemic World: SVG Yearbook Offers a Glimpse Into the Past and the Future

The Reality of Production in a Post-Pandemic World: SVG Yearbook Offers a Glimps...

20/03/2024

MLB Seoul Series: ESPN Turns to COVID-Era Remote Production for Two-Game Slate in South Korea

MLB Seoul Series: ESPN Turns to COVID-Era Remote Production for Two-Game Slate i...

20/03/2024

Mobile TV Group Launches Latest Flex Series Mobile Unit With 52FLEX

Mobile TV Group Launches Latest Flex Series Mobile Unit With 52FLEX 52FLEX seats over 20 on-site crew members and features a first-of-its-kind Visitor Mobile Un...

20/03/2024

Mike Helling, Longtime FOX Sports and Regional Sports Producer, Dies at 65

Mike Helling, Longtime FOX Sports and Regional Sports Producer, Dies at 65 He led regional broadcasts for both the Colorado Rockies and St. Louis Cardinals duri...

19/03/2024

Calling the Shots: What European Soccer Directors Really Want

Calling the Shots: What European Soccer Directors Really Want Sky Sports Sarah Cheadle, Telenet Play Sports Serge Bellens spoke at SVG Europes Football Summit l...

19/03/2024

Going Grassroots: Men in Blazers Shoots This Week in Wrexham Digital Series With iPhones

Going Grassroots: Men in Blazers Shoots This Week in Wrexham Digital Series With...

19/03/2024

Grass Valley Maverik X Switcher Takes AMPP-Based Production to Next Level

Grass Valley Maverik X Switcher Takes AMPP-Based Production to Next Level By Ken Kerschbaumer, Editorial Director Tuesday, March 19, 2024 - 10:40 am Print ...

19/03/2024

Monumental Sports Network Launches State-of-the-Art Production Facility and Broadcast Studios

Monumental Sports Network Launches State-of-the-Art Production Facility and Broa...

19/03/2024

NBA League Pass Escalates Sports Betting Functionality With Sportradar's emBET Integration

NBA League Pass Escalates Sports Betting Functionality With Sportradar's emB...

19/03/2024

ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Through 2031-32 Season

ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Throug...

18/03/2024

Major League Soccer: IMG on Capturing Fan Rituals and Delivering Consistent Coverage

Major League Soccer: IMG on capturing fan rituals and delivering consistent cove...

18/03/2024

Smashing Padel: Inside Aurora's Innovative Production of the Inaugural Hexagon Cup

Smashing padel: Inside Aurora's innovative production of the inaugural Hexag...

18/03/2024

Airspeeder Teams Up With EMG for World's First Live Broadcast of Flying Car Series

Airspeeder teams up with EMG for world's first live broadcast of flying car ...

15/03/2024

Live From THE PLAYERS Championship: New Truck Fleet, Live Drones Get Into the Mix for NBC Sports; Coverage Goes HDR

Live From THE PLAYERS Championship: New Truck Fleet, Live Drones Get Into the Mi...