Sony Pixel Power calrec Sony

With Shuruaat, the Berklee Indian Ensemble Begins a New Chapter

06/08/2022

With Shuruaat, the Berklee Indian Ensemble Begins a New Chapter Berklees in-house Indo-jazz superstars celebrate their first decade and step into the future with their debut album.

By

John Mirisola

July 21, 2022

The Berklee Indian Ensemble

Image by Mike Ritter

Depending on how you look at it, the road to the Berklee Indian Ensembles first album, Shuruaat (Hindi for beginning), was either impossible, or it was inevitable.

Shuruaat album cover

Design by Nikhil Kaul

On the one hand, there were countless hurdles. Take, for instance, the business challenges of a small academic institute working out an international music publishing deal with Sony Music India, or developing fair revenue-sharing contracts with some hundred collaborators. Then theres the sheer unprecedented trajectory of this homegrown college ensemble evolving organically over 10 years into a YouTube phenomenon, now ready to enter yet another new stage as a professional 11-piece collective.

But on the other hand, theres the music itself, with all its inevitable charisma. Watching any one of those performances that have attracted so many millions of viewers, seeing how skillfully the ensemble flows through styles, collaborators, languages, and moods, balancing immense talent with serious fun, its no great mystery how the group, led by Berklee India Exchange Artistic Director Annette Philip B.M. '09, found the conviction to persevere through those seemingly impossible challenges and arrive at this new beginning.

The main thing that has always pushed us are two questions: what if? and why not? Philip explains. We were constantly told by industry professionals, especially who work in India: This is going to be an uphill task. When we got to the 10-year anniversary [of the ensemble], however, I just felt like, you know what, just because it might be hard is not a good enough reason to not do this, or not even not try.

From a Blank Canvas to a YouTube Phenomenon Those two questions-what if? and why not?-have been with the group from the beginning, when Philip was given a blank canvas to create a new ensemble or academic offering at Berklee. She knew the answer immediately: There were these little pockets of Indian music that were being explored more on a theory side or a composition side, but no performing collective that was exploring Indian music in all of its varied forms. So she founded the Berklee Indian Ensemble as a vocal group in 2011, and over its first few years, the ensemble blossomed into a full band that students returned to term after term.

Part of the groups appeal has always been its inclusive spirit. Its a porous collective, Philip says, a space where no matter what your cultural or musical background is, you are able to bring your perspective and your voice into the music, and thats got to flavor the overall sound.... Right from the beginning, the goal was: yes, it is Indian music, but it is a global Indian sound that we are going to create together.

That was a sound that audiences around the globe-and across the internet-responded to. The groups second-ever YouTube video, 2014s interpretation of A. R. Rahmans Jiya Jale, went viral overnight, and within a week had racked up more than a million views. As of today, the song is approaching 53 million views, and is the most popular video on Berklees YouTube channel. And as the millions of views on subsequent videos have proven, that early success was far from a fluke.

Watch the Berklee Indian Ensembles viral hit Jiya Jale:

A New Beginning Ten years on, much has changed for the ensemble. In 2021, the group, which had organically developed a core lineup of 11 musicians-some of whom had been playing with the ensemble since its inception-transitioned from an academic offering to Berklees first professional touring outfit. The ensemble will now focus on raising the schools global profile through its own performances, workshops, and outreach. Meanwhile, students will have access to the ensembles spiritual successor, the South Asian Ensemble, which they can participate in without needing to square the demands of a full-time touring band with the rigors of a Berklee education.

Shuruaat, which collects 10 of the groups most memorable YouTube performances into a cohesive musical journey, is a monument to what the ensemble managed to accomplish through its first decade. Featuring four original compositions alongside covers and collaborations with legends including tabla master Zakir Hussain '19H, singers Shankar Mahadevan and Vijay Prakash, and Bollywood icon Shreya Ghoshal, it really is a full spectrum of what the ensemble has created as a team, as a family, over the last 10, 11 years, says Philip. It includes 98 musicians from 39 countries. And this 98 is only a glimpse-a small glimpse-into the almost 500 people whove been part of the ensemble over the years.

We want our students and our alumni to know that they have rights, and they have to be treated correctly, no matter who their collaborator is.

- Annette Philip, Artistic Director, Berklee India Exchange

The album also marks a milestone in ethical music business practices. We have set up Berklees first-and probably one of the worlds first-equitable, just revenue sharing systems, Philip explains. Weve talked to many music supervisors, music rights activists, etc..., to find a really fair way for everyone who is part of the album-not just the performers, but also the producers, arrangers, and any engineers who are not already paid as a work-for-hire-to share in the albums continued success through a prorated revenue share. For life. Its a radical model that Philip says she hopes sets a precedent for the rest of the music industry. We want our students and our alumni to know that they have rights, and they have to be treated correctly, no matter who their collaborator is.

Ultimately, these thoughtf
LINK: https://www.berklee.edu/berklee-now/news/on-shuruaat-the-berklee-india...
See more stories from berklee

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

03/09/2026

NAB Backs Most Proposed EAS Changes at FCC

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

TiVo Expands FAST Channels, AI Discovery with Latest OS Update

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

Eluvio Advances Content Fabric, AI at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

Haivision Adds Bonded 5G Cellular Support to Makito ONE

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

Alex Pannell Joins Gravity Media as Chief Business Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

AI-Media To Feature Multilingual AI Developments At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

Tuxera and ATTO collaborate to deliver blistering macOS n...

Recognizing the ever-increasing demands for media throughput in challenging environments like post-production, two leaders in network technology have worked tog...

03/09/2026

EVS and Matrox Video Join Forces to Accelerate Dynamic Me...

EVS, a leader in live video technology and production infrastructure solutions, and Matrox Video, a leader in software-defined media technology and IP-based vid...

03/09/2026

AJA Debuts OG-FiDO-4 openGear Four-Channel SDI/Fiber Conversion Cards

AJA Debuts OG-FiDO-4 openGear Four-Channel SDI/Fiber Conversion Cards Brie Clayton September 3, 2026 0 Comments New product family expands 12G-SDI and...

03/09/2026

Nice Touch launches V2 of its AI edit assistant for professional editors

Nice Touch launches V2 of its AI edit assistant for professional editors Brie Clayton September 3, 2026 0 Comments Built by two editors with twelve ye...

03/09/2026

Accedo and MediaKind Launch End-to-End Streaming Solution...

Accedo, a global provider of video streaming software and services, and MediaKind, a world-leading video technology company and the number one independent provi...

03/09/2026

14 Percent of live sports viewers have considered switchi...

International research from Big Blue Marble puts a consumer churn number against a technical failure, and sets out what streaming providers must fix before 2030...

03/09/2026

Broadpeak expands CDNaaS for streaming at scale with new...

High-performance points of presence power video streaming delivery to large audiences across Latin America with guaranteed quality of experience Broadpeak , a ...

03/09/2026

Dalia Delivers New Agentic Workflows Changing How Media W...

Dalet, a leading technology and service provider for media-rich organizations, will unveil the next evolution of Dalia at IBC2026 (7.A43), its media-aware agent...

03/09/2026

CGI showcases AI-assisted newsroom and radio workflows pa...

CGI (TSX: GIB.A) (NYSE: GIB), one of the world's largest independent IT and business consulting services firms, will showcase CGI OpenMedia Evolve and CGI d...

03/09/2026

LiveU Joins IBC Accelerator Smart Stories Consortium to D...

LiveU is participating in the IBC Accelerator Incubator 2026: Smart Stories The New Knowledge Architecture for Content Production, an industry-wide initiative...

03/09/2026

Christer Palsson brings global experience to Broadcast So...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, has taken another major step in its...

03/09/2026

Quortex brings AI and IP transition into focus at IBC 202...

Quortex today announced that it will showcase how it is accelerating innovation and the transition to IP at IBC 2026. The company will debut its newest intellig...

03/09/2026

Grass Valley Names Ronny Van Geel Vice President Of Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

VisualOn and EZDRM Enable Visualization of C2PA Provenanc...

The EZDRM approach to Revenue Security on streaming video can be visualized as a multi-dimensional set of solutions. A growing dimension of that approach is the...

03/09/2026

Kiloview Brings Hybrid AV-over-IP to Life at IBC 2026 wit...

From field capture to management, control and production, Kiloview will demonstrate one connected Hybrid AV-over-IP workflow including a complete 4RU producti...

03/09/2026

Mediagenix Curation Unlocks Greater Catalog Value Through...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced Mediagenix Curation, a new...

03/09/2026

LucidLink brings distributed media into active workflows...

LucidLink, the Emmy-winning cloud-native file streaming platform for instant, secure access to large files, today announced the next step in its vision to make ...

03/09/2026

Fraudulent communications purportedly from Screen Australia

Fraudulent communications purportedly from Screen Australia 3 September 2026 Screen Australia is aware of scam attempts involving fake emails and promotional m...

03/09/2026

AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor

AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor Brie Clayton September 2, 2026 0 Comments AJA Video Systems unveiled FS8, a video a...

03/09/2026

Shooting Deadheading with Blackmagic URSA Cine 12K LF

Shooting Deadheading with Blackmagic URSA Cine 12K LF Brie Clayton September 2, 2026 0 Comments Bringing a small story to the big screen with dark com...

03/09/2026

OOONA Launches OOONA Go: Professional Localization Management for Small Companies

OOONA Launches OOONA Go: Professional Localization Management for Small Companie...

03/09/2026

East of Texas Opens at American Tobacco Campus, Bringing North Carolina's First Tex-Mex BBQ Concept to Durham

DURHAM, N.C. - East of Texas Durham has officially opened its doors at American ...

03/09/2026

Is Six-Seven over? Comedian Tony Cantwell gets the low-down from kids in new RT KIDS series, First Class Take

First Class Takes is a new six-part series for RT KIDS that captures funny, hon...

03/09/2026

NBA 2K27' With NVIDIA DLSS 5 Leads 26 New Games Coming to GeForce NOW

September is here with 26 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...

02/09/2026

SVG Venues & Teams Summit 2026: All Sessions Now Available To Watch on SVG PLAY

Professional and collegiate clubs, leading vendors discuss current trends in stadium production On. Aug. 12, the 2026 SVG Venues & Teams Summit explored the ev...

02/09/2026

SoFi Stadium Completes Broadcast Infrastructure Upgrade

SoFi Stadium, YouTube Theater, and Hollywood Park have completed an infrastructure upgrade expanding game presentation and broadcast production capabilities acr...

02/09/2026

IBC 2026: Comcast Technology Solutions Unveils AI-Powered Workflow Applications

Comcast Technology Solutions (CTS) has announced a suite of AI-powered workflow applications for broadcasters, content owners, and operators, built on its Video...

02/09/2026

NABA and APWPT Announce Partnership on Wireless Spectrum Advocacy

The North American Broadcasters Association (NABA) and the Association of Professional Wireless Production Technologies (APWPT) have announced a partnership to ...

02/09/2026

Prime Video Lands Exclusive In-Market Streaming Rights for Six NHL Teams Beginning This Season

Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minneso...

02/09/2026

Mercedes-Benz Stadium Goes Mini: Nine-Year-Old Venue Continues to Innovate With Control Room Mini Halo Board

New LED provides enhanced quality control, quicker show prep, detailed productio...

02/09/2026

Keeley Electronics launch the Tube Drive

Combines the Phat Drive with high-voltage valve circuit The latest pedal from Keeley Electronics combines their popular Phat Mode drive pedal with an all-ne...

02/09/2026

Lewitt introduce Space Replicator Free

Free version of virtual mixing room plug-in introduced Lewitt's Space Replicator plug-in provides users with a virtual monitoring environment that aims ...

02/09/2026

Stereophonic Bundle from AIR Music Tech

Two new mixing & mastering plug-ins revealed AIR Music Tech have just introduced the Stereophonic Bundle, a pair of processing plug-ins designed to provide ...

02/09/2026

Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving feature SSSG for 5G NR

Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving f...

02/09/2026

AgileTV and Fiend MTS Complete CDN Watermarking Integration to Fast-Track Anti-Piracy Protection for Operators

Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...

02/09/2026

Agentic AI in the content supply chain

Why agentic media supply chains need experience design built around visibility, reversibility and human authority When AI can generate a functional interface ...

02/09/2026

Gracenote study: 85% of sports fans want TV home screens to show when and where to watch favorite teams

Six-country survey finds 26% of sports fans frequently unable to determine where...

02/09/2026

Manfrotto Showcases New Video Support Solutions at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Mediagenix Rebrands Spideo as Mediagenix Curation

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Creative Technology Group Founder Graham Andrews Sets Year-End Exit

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

San Antonio Spurs, DAZN Ink Exclusive Streaming Deal

Share Copy link Facebook X Linkedin Bluesky Email...