Thursday Night Football Returns to Amazon Prime Video With Multiple Audio Options, Expanded AI-Driven X-Ray Features Amazon Prime Video becomes the exclusive broadcaster of Thursday Night Football beginning in 2022 By Brandon Costa, Director of Digital
Thursday, October 7, 2021 - 10:46 am
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Thursday Night Football returns to Amazon Prime Video Thursday Night and the live streaming partner is trying out some new interactive, customizable enhancement on the broadcast.
The 2021 campaign marks the final year of the NFL's tri-cast model for Thursday Night Football, where the game airs on FOX, NFL Network, and Prime Video. Beginning in 2022, Prime Video becomes the exclusive home to 15 Thursday Night Football games per season.
For now, Prime Video is offering users the opportunity to choose their own adventure with the broadcast. Most notably, there are a handful of alternate broadcast commentary feeds available. There's the standard FOX feed. Andrea Kremer and Hannah Storm are back in the booth for the fourth consecutive season with their own broadcast. Also returning is an option called Scout's Feed where former scouts Bucky Brooks and Daniel Jeremiah team up with Joy Taylor.
New this year is NFL Next, where Kay Adams hosts alongside analysts Chris Long, Andrew Hawkins, and Daniel Jeremiah. Also, over on Twitch, Andrew Hawkins, Aqib Talib, Joe Thomas, Kimmi Chex, and Nick Mangold provide expert analysis of their own. Three-time Pro Bowl safety-and current New Orleans Saints defensive back-Malcolm Jenkins will also contribute regularly throughout the season to that show.
This season we are adding several new faces to our best-in-class Thursday Night Football broadcast team, Marie Donoghue, vice president of global sports video at Amazon said in an official release. Fans will have even more opportunities to engage with the game each week through multiple viewing options on Prime Video and Twitch, an extensive slate of supporting NFL programming, and immersive gameday experiences like X-Ray and Next Gen Stats.
As for those X-Ray features, the feature which users may be familiar with from watching movies and TV shows on the platform, will once again display play-by-play performance for players during each game. All of the data is fueled by Next Gen Stats, an initiative currently handled in partnership between the NFL and AWS.
From the official release:
For example, fans can dive into a quarterback's average time to throw, a running back's average yards after contact and a wide receiver's average yards of separation. This season, on-demand replays are going one step further with player spotlight, a new AI-driven feature that highlights and follows the ballcarrier throughout the play, showing fans how the play developed in real time. The new player spotlight feature helps further contextualize the major plays throughout the game, making it easier and more intuitive for fans to catch all the action.
Thursday Night Football on Prime Video begins on Thursday, October 7 at 8:20 p.m. ET, as Matthew Stafford and the Los Angeles Rams travel to the Pacific Northwest to take on Russell Wilson and the Seattle Seahawks.
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Thursday Night Football Returns to Amazon Prime Video With Multiple Audio Options, Expanded AI-Driven X-Ray Features Amazon Prime Video becomes the exclusive broadcaster of Thursday Night Football beginning in 2022 By Brandon Costa, Director of Digital 
