Astro and Karangkraf form Strategic Partnership to Create and ...

09/06/2017

Astro and Karangkraf form Strategic Partnership to Create and Distribute Content IPs Across All Platforms

Date Released:09 Jun 2017

Share

Tweet

JV Co to focus on creating and monetising content verticals in Malaysia and Nusantara.

Astro Malaysia Holdings Berhad ( Astro ) and Kumpulan Media Karangkraf Sdn Bhd ( Karangkraf ) today entered into a Memorandum of Understanding ( MoU ) to form a joint venture company ( JV Co ) for the creation and monetisation of content verticals in Malaysia and the Nusantara region.

Dato' Rohana Rozhan, Group Chief Executive Officer of Astro said, At core of this collaboration, we aim to pursue co-creation of a comprehensive line up of content IPs across Malay and Islamic verticals. The on-going trend of digital media consumption, paid or ads-supported, has expanded Astro's addressable audience base in Malaysia considerably from households to individuals. Serving this diverse audience across a range of windows from theatrical, to TV, to digital and commerce, requires a wider breadth of IPs in order to satisfy the unique needs of each consumer segment. Ownership of these IPs allows us to maximise monetisation potential from licensing, Adex, subscriptions and commerce, while at the same time anchor a long-term sustainable role for us in the media value chain.

We also see a rising demand for fresh and differentiated vernacular content across the Nusantara region, partly due to the proliferation of direct-to-consumer OTT platforms. In order to position ourselves as a key player in this space we are strengthening our investments in signature vernacular and ASEAN IPs, to be more relevant to a regional audience. Karangkraf is an established leading creative force amongst the Malay speaking community across its media assets and we are pleased to announce our partnership with Karangkraf to develop a strong line-up of content IPs and brands jointly together. This partnership brings together two entities with like-minded vision, leveraging on each other's strength to unlock new business opportunities to create Nusantara IPs that can travel not only in Malaysia but regionally.

Datuk Dr Hussamuddin Yaacub, Managing Director of Karangkraf said, The Karangkraf Group looks forward to a deeper cooperation with Astro, having worked on many campaigns previously, such as Projek Ngaji, Quran Hour and so on. With our combined reach, Astro is the right strategic partner to position our content IPs across multi platforms of TV, OTT and digital in Malaysia and beyond. The JV Co will enable our group to have an equity in a Malay content powerhouse with regional aspiration as well as diversify into new businesses and accelerate digital innovation.

Today, the content industry in in the Nusantara region command a total addressable market of RM48 billion, which makes local vernacular and ASEAN content IPs, the new premium. Astro and Karangkraf hope its win-win collaboration will bring together complementary strengths in creating a content IP pipeline as well as a culture of innovation and distribution to tap on the growing industry.

The Astro-Karangkraf partnership is consistent with Astro's strategic imperative of co-owning content IPs that have regional appeal, and towards the group's aspiration of becoming a leading Asean content creator, aggregator and distributor. Today, Astro is in 71% of Malaysian households, serving 21 million individuals on all screens, at home, live, on the go and on demand while Karangkraf has 15 million readers across its print, magazine publications and online media assets.

LINK:	http://www.astro.com.my/mediaroom/articledetails.aspx?id=2375&title=as...
	See more stories from astro

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026