JCB, one of the worlds top manufacturers of construction equipment, recently installed two Broadcast Pix integrated production switchers as part of a major renovation of its 250-seat presentation theatre at its global headquarters in Staffordshire, England. The facility is used almost daily for a variety of programs, including dealer conferences, product launches, press conferences, internal meetings, and as part of factory tours for customers and the public. The upgrade completed the facilitys transition to end-to-end file-based HD production and delivery.
JCB has almost 12,000 employees across four continents and sells its products in 150 countries. The theatre is housed within the JCB VIP Visitors Centre, along with The Story of JCB Exhibition, and is the base for its factory tours. It is also used for satellite broadcasts and webcasts by JCBs internal communications department. The theatre has been in use for more than 30 years, but much of its
equipment had become obsolete and minor retrofits over the years had created compatibility issues.
Feltech, a systems integrator based north of London in St Albans Hertfordshire, was tasked by JCB to create a flexible, professional space that would be the heart of the JCB communications operation. The project earned Feltech the Business Installation of the Year award at the 2013 AV Awards. It was completed in 12 weeks in time for JCBs largest dealer conference in April 2013, and features HD video, surround sound, and intelligent moving head LED show lighting.
The new system was built around an all-new HD-SDI distribution backbone to provide consistent broadcast quality signal throughout the venue, which eliminated an array of converters and incompatible multi-format systems. This standardization on one HD signal path allows us to route anything to anywhere as well as record any source, said Peter Marsland, video production manager, JCB Worldwide Marketing.
Behind the audience, at the rear of the theatre, the production control room (PCR) serves as the central hub for theatre control, while the attached technical control room (TCR) manages the broadcast output from the theatre. The PCR is built around a custom designed console, with multiple quad split screens and preview monitors that are mounted above the control equipment but leave room for a direct view of the stage.
The new heart of the PCR is a Broadcast Pix Granite 6000 with HD-SDI inputs that can be routed throughout the facility via a Blackmagic Design Videohub. Non-standard video sources, such as the prompter, are converted to HD-SDI and are available on the matrix.
Usually, the 6000 feeds the theatres main screen, but it can also provide additional content to two 85-inch monitors on either side of the main screen, plus four 47-inch monitors suspended over the audience. The side screens are used for speaker support and live cameras, especially when the main projection roller screen has been raised to reveal a machine, allowing the presenter to do a live walk-around presentation, Marsland added.
In the TCR, the Granite 2000 distributes productions to adjacent conference rooms or as webcasts or satellite feeds. The two Broadcast Pix systems can be used to independently switch simultaneous productions or as a main unit and a backup.
The PCR and TCR are networked with the JCB video editing department via an EditShare Geevs ingest system, which allows outputs from the Broadcast Pix systems and the theatres three Panasonic robotic HD cameras to be instantly available in any of the venues six Avid-based NLE suites. The tally data from the Granite 2000 is also recorded into the Geevs, which then automatically reassembles the show as an Avid timeline, Marsland explained. This allows the live show to be quickly versioned and packaged by one of our editors for distribution.
During productions, JCB relies on Granites built-in camera control, graphics store, and other workflow tools. The clip player is probably our favorite feature, as it allows us to cue and play multiple clips in quick succession in any order, so we can easily personalize presentations to an individual customers requirements, Marsland noted. What is even better is that now that we have the latest software upgrade, we have access to two internal clip players as well as control of our two external HyperDeck clip players directly from the Broadcast Pix panel.
Another major selling point was Fluent-View, the built-in multi-view. Fluent-View allows us to have customized screens for different shows or even different operators, Marsland said, so we can simplify the display and reduce the number of sources on screen for normal day-to-day use, but have the option to show a more complex layout that includes all the key layer previews we use on product launch events.
JCB operators also use Fluent Macros, Broadcast Pixs file-based macros system, to save sequences and recall frequently used split screens and DVE moves. Plus, the high-speed fiber link to the facilitys edit suites enable rapid transfer via Fluent Watch Folders, so any newly edited material can be on the air within seconds. For example, we now frequently film delegate activities on the nearby demonstration site and cut together a short highlights film to show people at the end of the day, Marsland said.
Previously, JCB had a multi-format AV presentation switcher and a myriad of converters and separate routers for analog composite, component, VGA, DVI, and SDI sources, according to Marsland. The new Granites are much simpler to use than the previous system, he noted, and have allowed the company to enhance its presentations.
All our crew find the Broadcast Pix very intuitive to use, Marsland said. Ease of use is very important to us, as most days we only have a single operator in the control room to look after vision, sound, graphics, and lighting. The Broadcast Pix
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
JCB, one of the worlds top manufacturers of construction equipment, recently installed two Broadcast Pix integrated production switchers as part of a major renovation of its 250-seat presentation theatre at its global headquarters in Staffordshire, England. The facility is used almost daily for a variety of programs, including dealer conferences, product launches, press conferences, internal meetings, and as part of factory tours for customers and the public. The upgrade completed the facilitys transition to end-to-end file-based HD production and delivery.
