Ratings Roundup: NFL on Fox Averages 19,422,000 Viewers During Regular Season; Largest Viewership Increase on Any Network This Season By SVG Staff Friday, January 13, 2023 - 6:00 am
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Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, FOX Sports AMERICAS GAME OF THE WEEK is marked the most watched program in TV for the 14th year, CBS Sports grabs the most watched NFL regular season in seven years, and more.
New Fox NFL Team Drives Largest Viewership Increase on Any Network This Season America's Game of the Week
With an average of 24,130,000 viewers, AMERICA'S GAME OF THE WEEK is projected to finish as the most-watched program in all of television for the 14th straight year.
FOX's best season for AGOTW since 2019
Up 4% over last year's average (23,231,000)
Fox NFL 2022 Regular Season
For the regular season, FOX NFL averaged 19,422,000 viewers delivering the #1 NFL package on television
Ranks as FOX's Best NFC package since 2016
Up 4% over last year's average (18,631,000) the league's largest year-over-year increase on any network this season
Fox NFL Sunday and FOX NFL Kickoff Deliver Best Season Since 2019 Fox NFL Sunday
With an average of 4,52,000 viewers, FOX NFL SUNDAY makes its 29th consecutive season as the number 1 NFL pregame show.
Show scores best full-season average since 2019
Up 2% over las season (4,473,000)
FOX NFL Kickoff
With an average of 1,304,000 viewers, FOX NFL KICKOFF delivers its best full-season average since 2019
Up 9% over last season (1,201,000)
Historic First Season of Exclusive Thursday Night Football on Prime Video Delivers Younger Audiences, Increased Engagement The first season of exclusive Thursday Night Football coverage on Prime Video delivered a historic run of firsts, streaming milestones, and sports media breakthroughs.
According to Nielsen Media Research, the inaugural season of TNF on Prime Video featured the most streamed NFL contests ever and attracted audiences that were considerably younger, watched more minutes of the game, and commanded higher household incomes than NFL viewers on broadcast and cable platforms. Thursday Night Football finished the season with the youngest median age of any NFL broadcast package since 2013 and enjoyed a double-digit jump over the previous season among hard-to-reach P18-34-year-old viewers.
Amazon has earned a strong reputation for making big bets, and given the unprecedented scale of this challenge and the hallowed place that NFL coverage holds among millions of fans, the launch of Thursday Night Football ranks high among our most ambitious enterprises, says Jay Marine, vice president, Prime Video, and global head of sports. We are only at the beginning of a long-term mission, but are ecstatic with the results and achievements of this first season, bringing millions of viewers to Prime Video every week.
We are incredibly proud of our inaugural exclusive season of TNF, and gratified by the positive response from sports fans, especially hard-to-reach younger fans, says Marie Donoghue, vice president of global sports video, Amazon. Along with a top-notch game broadcast, fans are increasingly looking for fresh voices, optionality, and personalization, all of which we delivered, and will continue to build upon in the coming seasons.
Each Thursday throughout the 2022 season, Prime Video presented a best-in-class NFL presentation with Al Michaels, Kirk Herbstreit, and Kaylee Hartung handling game coverage, as well as unprecedented ways for fans to tailor their viewing experience with multiple alternate streams, instant access to Next Gen Stats powered by AWS, and options such as Rapid Recap. The TNF on Prime Video pregame and postgame talent-including host Charissa Thompson, Tony Gonzalez, all-star rookies Ryan Fitzpatrick, Richard Sherman, and Andrew Whitworth, and contributors Taylor Rooks and Michael Smith-made an instant connection with fans, helping to drive more than 285 million video views across TNF's social channels throughout the year.
Below, please find some Prime Video viewership highlights from the first of 11 seasons as the exclusive home of Thursday Night Football. These figures are inclusive of viewership from out of home, over the air and NFL .
According to Amazon's first-party viewership measurement, Thursday Night Football on Prime Video averaged 11.3 million viewers (AMA) during the 2022 season.
According to Nielsen Media Research figures alone, Thursday Night Football on Prime Video averaged 9.58 million viewers per game (including OTA and OOH) during the 2022 season.
Thursday Night Football's average audience crossed the 10-million mark six times during the 2022 season, ranking TNF games among the most watched events in all of television.
According to Nielsen, the 15-game average of each TNF stream's peak viewership was 11.30 million.
Throughout the 2022 season, fans watching TNF on Prime Video held a median age of 47 years old, which is seven years younger than the average median age of viewers watching the NFL on linear TV.
TNF on Prime Video finished the season with the lowest median age for a full-season slate of games since 2013, and registered the largest median age gap on record between a stand-alone NFL package and the rest of the NFL packages.
Additional highlights include:
Double-Digit Gains in Viewership Among P18 - 34
The average viewership of TNF on Prime Video among P18-34 was 2.11 million, up 11% compared to 2021 on FOX, NFLN PV (1.90 million).
Among P18-34, TNF won the night all 15 times across broadcast and cable programming throughout the 2022 season.
TNF won the week in the P18-34 demographic four times during the 2022 season.
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