24 July, 2019
Opinion pieces
In the 2019 DTVE Multiscreen & OTT Series Agama CEO Mikael Dahlgren talks about recent key developments in OTT streaming, the importance of targeted advertising and how to assure it and what service providers need to put in place in order to assure optimal service quality and meet or exceed customer expectations.
What are the key developments that you see taking place in the OTT streaming arena? OTT services are growing and, in many cases, now complementing existing pay-tv services. As the number of subscribers to these OTT platforms grows, customer expectations for service quality and user experience rise too.
The OTT business is quickly evolving to take advantage of the new possibilities that the technology enables. Sports content on OTT platforms, for example, is driving consumption of premium content on the big screen. Technologies such as adaptive bitrate streaming are being used in all forms of video delivery to enable service flexibility and coverage; TV Everywhere extensions and virtual cable rollouts are two examples of this.
In this fast-moving environment, we believe agility will be a key differentiator. To evolve and enhance the customer experience, while remaining cost-effective, solutions must provide transparency and the right insights to support the service provider in both day-to-day and strategic decision making.
In the OTT world, the customer experience is getting more unique - each unicast session is sent from the network edge and consumed on any of a multitude of different apps and devices. This makes it critical to use every single subscriber interaction to understand how the service is used and how it performs.
This, of course, will generate huge volumes of raw data - on the scale of petabytes. To create relevant and actionable insights, the right metrics and the right analytics must be used for each use case. Managing video latency, targeted advertising and optimizing encoding, for instance, all need different analytics approaches.
Targeted advertising is becoming more and more important. What can Agama do to assure that the ad insertion works correctly? Agama has been active in the ad insertion domain for years. We see that targeted advertising is increasingly seen as an important additional revenue stream, not only for broadcasters, but also for telcos and cable operators in cooperation with content owners.
For ads to be correctly played to subscribers, ad insertion requires time critical signaling. Errors on the frame level can cause both visual artefacts and lost ad impressions causing loss of revenue and leading to poor customer experience. The Agama ad insertion assurance offering has the monitoring, validation and visibility needed to assure ad insert services for both multicast and OTT, and to ensure an excellent customer experience.
What do service providers need to put in place in order to assure optimal service quality and meet or exceed customer expectations? Customer centricity has been a hot topic for years, and for good reason: understanding customer experience and customer behavior forms the basis for building and evolving offerings that excel and exceed customer expectations.
Creating successful video services requires compelling content, an optimized user experience, efficient customer service and, of course, a competitive price. To succeed in all of these dimensions, solutions and processes need to work across silos and teams.
With the solutions and processes in place to provide real-time insights across the complete service-delivery chain, from head-end to subscriber, service providers have the foundations to provide excellent services in a cost-effective way.
At Agama, we believe that to assure service quality and to really understand how the customer is experiencing and using the service, the best approach is a unified end-to-end assurance solution that covers the entire service delivery in real-time with in-depth KPIs and metrics, from encoding and packaging, through CDNs and the ISP, to STBs, apps and devices. This provides superior results compared to fragmented and siloed analytics systems based on limited metrics.
Agama will be presenting its unified solution for monitoring, analytics and visualization at IBC2019, stand 5.B72.
Book a meeting with the Agama team to see a demo and to discuss joint projects.
Share this:
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...
02/06/2026
The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...
02/06/2026
More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...
02/06/2026
farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...
02/06/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
24 July, 2019
