Shure, Edge Sound Research Look to Innovate via Partnership

Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many audiences consume sound. The company was founded in 2019 by two University of California, Riverside students, Ethan Castro and Valtteri Salomaki. Castro was inspired by his life experiences as a hard-of-hearing music producer and engineer. Salomaki has been focused on information systems and marketing strategy. Together, they have grown into an innovative organisation working to revolutionise entertainment.

Through this partnership, Shure aims to leverage Edge Sound Research's groundbreaking developments to further its mission of delivering exceptional audio quality and innovation, says Chris Schyvinck, president and CEO of Shure. By combining Shure's 100-plus years of expertise and market presence with Edge Sound Research's breakthrough technologies, this collaboration aligns perfectly with Shure's commitment to pushing the boundaries of audio technology and creating extraordinary listening experiences.

Shure and Edge Sound Research have already been collaborating on new innovations. Shure's DCA901, the first array microphone tailored for broadcast, brings an improved immersive experience to every home with the help of Edge Sound Research's Virtual Sound Engine. Fans watching from their couches can now hear the game with the same sense of presence once exclusive to premium seating.

Shure has become a minority investor in Edge Sound Research.Virtual Sound Engine software analyses the detailed audio from games captured by the DCA901 and automatically identifies and isolates the sound objects that define emotion, pace, and connection. The combination of DCA901 and Virtual Sound Engine moves the fan experience from observation to participation, creating meaningful value for every stakeholder.

Shure and Edge Sound Research are working to deliver something new for specific groups. For sports leagues, this includes elevated audio formats to help strengthen the value of media rights and scalable systems supporting consistent production across regions. For broadcasters, premium audio becomes a clear differentiator for subscription tiers, while alternate experiences and specialised mixes create new monetisable offerings. For teams and venues, premium suites evolve into immersive storytelling environments and authentic game audio strengthens the connection and overall satisfaction for fans.

Fans, meanwhile, will benefit from the right mix of audio from coach instructions to player comments to crowd noise alongside audio to match the HD and 4K upgrades on broadcast visuals.

The NBA, MLS, and US Tennis Association have all been working with Edge Sound Research to enhance their broadcasts for fans. The company's technology has potential applications in a number of other areas beyond sports.

We're excited to be partnering with such an established audio leader like Shure, adds Salomaki. The most iconic moments in history have been captured by Shure microphones, and we're thrilled about the possibilities of creating the new generation of sound experiences.

LINK:	https://www.sportsvideo.org/2026/05/22/shure-edge-sound-research-look-...
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