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View Vimto takes over MTV homepage

The takeover marks the first time that has been taken over by a consumer brand. Between Thursday (7 July) and Saturday (9 July), visitors to the site...


View Official Charts Company appoints MTV to sell ads

Last year MTV boosted its UK digital ad sales ahead of growth plans including third-party ad sales for relevant brands (nma 29 July 2010). The Official Charts ...


View MTV to retain and double in-house digital ad sales team

The six-strong digital sales team will be led by Duncan McCrum, head of digital for MTV Networks, at the broadcasters headquarters in Camden, north London. MTV...


View MTV commits to mobile apps as key ad opportunity

The music and youth lifestyle broadcaster is planning both ad-funded and paid apps for phones and iPad, and is developing bespoke ad opportunities for brands. ...