mDialog Announces the General Availability of its In-Stream Ad Management Services for Live Streaming to iOS Devices

Strategic Partnership with Inlet Technologies provides seamless in-stream ad insertion with Inlets market leading Spinnaker streaming appliance

Los Angeles, CA November 3, 2010 mDialog continues to lead the mobile video ad platform market with the release of new features for its real-time, in-stream ad insertion solution for live streaming video to iOS devices. Through mDialogs technology partnership with Inlet, broadcasters and live streaming publishers that use Inlet Technologies SpinnakerTM real-time streaming appliance now have an effective way to monetize their live streaming video on iOS devices.

The mDialog Video Ad Platform and Inlets Spinnaker are tightly integrated and represent the most advanced workflow for live video monetization on the iPhone and iPad. To aid with ad trafficking and workflow, mDialog has developed an extremely intuitive live ad operations solution for live events, such as sports, music concerts and news. Using their console (either on location or from master control), an operator can stage ad pods (combinations of video ads and in-stream apps) they plan to insert into a live stream by simply dropping them into a staging area.

Once staged, an ad pod can be inserted into the live stream with the click of a button, which triggers the Spinnaker encoder to insert a time-accurate ad marker in the live video stream.

Moreover, mDialogs recently announced in-stream application delivery services are also available for live streaming on the iPad. Brands and media agencies can now directly engage the iPad video audience by inserting rich media in-stream applications over the streaming content or in-sync with video ad pods - all while in full screen mode.

In live event scenarios, its critical that an operator can work quickly and effectively. Our live ad operations console provides the operator with a powerful set of services do their job, and our integration with Inlet makes encoding live video and marking ad opportunities effortless, said Greg Philpott, President of mDialog.

Publishers and advertisers can keep track of ad pod and live stream performance using the mDialog Platforms real-time analytic tools, all of which can be augmented by mDialogs ability to integrate with analytics services like Nielson and ComScore.

We are helping content providers build strong businesses for video delivered over IP, and with with mDialog, we have an end-to-end solution to extend live video monetization capabilities to the iPad and iPhone , said John Bishop Inlet co-founder and SVP of Products and Business Development.

Attendees at this weeks Streaming Media West show in Los Angeles can stop by Inlets Booth 31 to see a live demo of this solution.

Press Image - mDialog Logo

Press Image - In-stream App: Campaign Management

Press Image - Live Stream Setup

Press Image - Live Operator Console

Video Demonstration - Live Stream Demonstration

For more information, contact Sandy Gillians at sgillians@mdialog.com.

About Spinnaker

Spinnaker is Inlet Technologies family of industry leading streaming appliances for live video and audio delivery applications. Using a state-of-the-art encoding engine and an advanced toolset, Spinnaker delivers the bandwidth performance and unique features you need to provide a true broadcast experience online.

About mDialog

The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device level ad frequency capping.

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