Telestream Vantage Helps Adstream Integrate Media Processing Within its AWS Cloud Platform
25/10/2018
Telestream , a leading a leading provider of digital media orchestration and delivery solutions, today announced that Los-Angeles-based Adstream, a global digital asset management and advertising delivery technology company, with headquarters in London, has chosen both cloud and on-premises deployments of the Vantage media processing platform to automate its high-volume media transcoding and quality analytics needs. Through its global ad services network, Adstream enables the world's major brands, advertising agencies, and media and entertainment companies to better manage the speed, quality, and costs of their ad campaigns.
Instead of engaging in the laborious, time-consuming process of contacting and managing siloed suppliers, such as production companies, post houses, and broadcast networks, Adstream gives users a single portal where they can quickly assess the status of their ad campaigns, make decisions and changes, manage media assets, and control costs at every stage of the process.
Vantage automates many of the most demanding, time-sensitive creative, production, and distribution tasks that involve media processing. We chose to build on Vantage because it's a proven, full-featured automation platform, and we trust Telestream to further expand its capabilities to address changing market needs, commented Steven W. Brown, Chief Operating Officer/North America, for Adstream.
With a customer base of over 27,000 businesses and over 2 million media assets in its cloud storage environment, Adstream has now converted its Telestream Vantage media processing platform to a fully virtualized configuration that seamlessly dovetails with its AWS-based infrastructure.
By adopting this Infrastructure as a Service (IaaS) cloud model, which enables automatic dynamic scaling up or down, we now have greater operational flexibility to handle the peaks and lulls of our workload. We can instantly provision whatever level of compute power we need to satisfy customer demand, and cloud-based pay-as-you-go pricing enables us to better control costs, said Brown.
Adstream's virtualized Vantage is now cost-effectively leveraging AWS dynamic scaling to swiftly handle transcoding demands, seamlessly accommodating workload fluctuations. To date, Adstream has integrated Vantage and other technologies to create end-to-end workflows and services for many cloud-based processes such as:
Closed captioning using .SCC and other closed captioning files
Watermarking, including Nielsen and Kantar schemes
Media quality analytics, including LKFS loudness compliance
High-quality Vantage transcoding
NTSC/PAL conversion with Tachyon from Telestream partner Cinnafilm
The Adstream platform is now robust enough that top brands, advertising agencies, and media and entertainment companies can collaborate with their creatives and suppliers, manage media assets, and execute global ad campaigns-complete with timely approvals, job tracking and reporting-even when the key participants are located in different places and time zones.
The platform itself is very broad, interfacing with a wide range of cloud services, including AWS S3 storage, AWS RDS regional database service, and distribution portals for over 75,000 connected media networks worldwide. More importantly, Adstream ensures a high degree of security by maintaining control over the media assets that customers entrust to their platform.
While Adstream is now fully deployed in the cloud, the company still operates a back-end infrastructure, including a large production services department that uses Avid editing and Adobe graphics systems. This facility also uses Telestream Switch Pro for quality control file inspection and correction, as well as Telestream CaptionMaker and MacCaption closed captioning software.
As their labor-intensive closed captioning workflow becomes increasingly automated, Brown estimates that they've been able to reduce the manhours they must devote to closed captioning services by 40%.
This operational efficiency reduces overhead costs and helps increase profit margins while freeing up our core staff to manage other pressing tasks at our growing company, Brown said. We're also able to invest more time and money in improving front-ends and feature sets that our customers want.
By building all of these Vantage-automated workflows into a single, unified AWS ecosystem, we're able to deliver an on-demand service model that inherently controls costs, Brown added. And ultimately, we're helping our customers manage their own operating costs, media assets, and global ad management and distribution objectives.
# # #
About Telestream
Telestream provides world-class live and on-demand digital video tools, workflow solutions and quality monitoring capabilities that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world's most demanding media and entertainment companies, and service providers, as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences, generate more revenue from and ensure the quality of their media. Telestream enables the monitoring and management of quality service and experience over any network. Telestream corporate headquarters are located in Nevada City, California. The company is privately held. For company and product information, visit www.telestream.net.
Trademarked company and product names are the property of their respective companies.
###
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
01/05/2024
Roku to Offer NBC Olympics Zone
NEW YORK NBCUniversal and Roku are teaming up to offer the NBC Olympic Zone on Roku, a new destination on the Roku Home Screen Menu. The dedicated channel wil...
01/05/2024
U.K.'s Freely Officially Launches
Freely the new streaming service backed by Britain's leading broadcasters BBC, ITV, Channel 4 and Channel 5 is now available through the next generation of ...
01/05/2024
Study: FAST Channel Growth Accelerates
NEW YORK A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ...
01/05/2024
VuWall Unveils New Capabilities For VuStream 150 Video Encoder
MONTREAL VuWall has enhanced its VuStream 150 H.264 video encoder with new features and capabilities, including support for HDMI signals at resolutions up to 38...
01/05/2024
Samsung TV Plus Announces New High-Profile FAST Channels for Sports
NEW YORK At the IAB NewFronts 2024, Samsung Ads announced a new lineup of premium sports, music, family and entertainment content on its leading FAST service Sa...
01/05/2024
WAPA TV Celebrates 70th Anniversary As #1 Station in Puerto Rico
SAN JUAN, PUERTO RICO WAPA TV has announced that it will be celebrating its 70th anniversary on May 1 as the number 1 broadcasters on the island....
01/05/2024
Diamond Sports Group Renews Its Distribution Deal with Cox
SOUTHPORT, Conn. & ATLANTA Diamond Sports Group and Cox Communications have reached a multi-year renewal of their distribution agreement for the continued carri...
01/05/2024
Warner Bros. Discovery Networks Dropped by Fubo
As the NBA playoffs heat up on TNT, Warner Bros. Discovery and FuboTV have been unable to reach a new distribution deal. That impasse forced the vMVPD to drop T...
01/05/2024
Time for NAB Reality Check
Time for NAB Reality Check Andy Marken April 30, 2024 0 Comments Above image source - Allegiant, Summit Entertainment Great leaders don't seek...
01/05/2024
Dream Street Productions Switches Live Corporate Events with ATEM Television Studio HD8 ISO
Dream Street Productions Switches Live Corporate Events with ATEM Television Stu...
01/05/2024
lodie Ichter Joins Light Iron as Senior Colorist
lodie Ichter Joins Light Iron as Senior Colorist Brie Clayton April 30, 2024 0 Comments Acclaimed colorist brings global expertise on high-profile pro...
30/04/2024
The Anchor of Our Work at the Native Lab: A Dispatch from Adam Piron
By Adam Piron In anticipation of this edition of the Indigenous Program's Native Lab, it actually dawned on me that this will be our lab's tenth year i...
30/04/2024
Launch of SBS South Asian channel and SBS Spice, a new English language offering for younger South Asian Australians
Launch of SBS South Asian channel and SBS Spice, a new English language offering...
30/04/2024
lodie Ichter Joins Light Iron as Senior Colorist
LOS ANGELES (April 30, 2024) Light Iron, the post-production creative-services division of Panavision, is excited to announce that lodie Ichter has joined th...
30/04/2024
Breadth of Support
Now streaming on Netflix, Good Grief marks the feature-film directorial debut of Daniel Levy, well known as the co-creator and costar of the series Schitt's...
30/04/2024
PBS Masterpiece Sets Third TV Adaptation Of The Forsyte Saga'
The Forsyte Saga, John Galsworthy's sweeping portrait of a wealthy British family in 1880s London, is getting its third TV adaptation in less than 60 years....
30/04/2024
Clear-Coms Eclipse HX and Agent-IC Technology Illuminate Coverage of Solar Eclipse
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
30/04/2024
Plex Partners with T-Mobile To Grow Connected TV Reach
CAMPBELL, Calif. Streaming media company Plex and T-Mobile will work together to expand T-Mobile's connected TV (CTV) inventory and advance the connection b...
30/04/2024
Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership
SAN JOSE, Calif. & BELLEVUE, Wash. Roku, Inc. has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company....
30/04/2024
Paramount+ Subs Hit 71M as Revenue Grew by 51% YoY
NEW YORK As Paramount Global wrestled with management turmoil and ongoing negotiations for a proposed merger with Skydance, the company managed to report improv...
30/04/2024
Cobalt Digital Receives Trifecta of Awards at NAB 2024
Cobalt Digital Receives Trifecta of Awards at NAB 2024 Company adds two 2024 NAB Show Product of the Year awards and one Best of Show from TV Tech to long list...
30/04/2024
arkonas BLADE runner IP Audio Engine Receives Best of Sho...
arkona technologies GmbH, provider of IP core infrastructure solutions for top-tier broadcast productions, has announced that its BLADE//runner IP Audio Engine ...
30/04/2024
OpenDrives Joins AWS Partner Network
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, announced today that it has joined the glob...
30/04/2024
dandb group unveils SustainSymphony a ground-breaking clo...
The first norm conform sustainability service dedicated to the needs of the events industry Easy-to-use, intuitive platform for venues, event organisers and su...
30/04/2024
Dejero Smart Blending Technology opens new opportunities...
Dejero GateWay enables Stream7 to create independent internet connectivity at any venue or location, including UK teaching hospital for live streaming of surgic...
30/04/2024
farmerswife and Cirkus to Showcase Cutting-Edge Solutions...
Excitement is building as farmerswife, a leading software provider for resource scheduling, project management, and team collaboration in the media industry, ha...
30/04/2024
XL8 Clears SOC 2 Type II Audit Enhancing Data Security
XL8, a leading deep-tech startup specializing in AI-powered machine translation technology, proudly announces the successful completion of a System and Organiza...
30/04/2024
CABSAT 2024 - Leader and PHABRIX to showcase latest Test...
Test & measurement innovator, Leader Electronics of Europe, has announced that it will exhibit at CABSAT, which takes place this year from 21-23 May 2024 at the...
30/04/2024
MRMC Debuts Cinebot Max Camera Robot at NAB 2024
MRMC Debuts Cinebot Max Camera Robot at NAB 2024 Brie Clayton April 30, 2024 0 Comments Expands its range of live-action, motion-control camera robots...
30/04/2024
Next Jazz Legacy Announces 2024 Cohort of Women and Nonbinary Awardees
Next Jazz Legacy Announces 2024 Cohort of Women and Nonbinary Awardees The program was created by New Music USA and the Berklee Institute of Jazz and Gender J...
30/04/2024
SES Announces Acqusition of Intelsat for $3.1B
European telecom satellite company SES announced today that it is acquiring rival Intelsat for $3.1 billion. The deal, unanimously approved by both companies...
30/04/2024
Bakish Out at Paramount
Bob Bakish, chief executive of Paramount stepped down on Monday, effective immediately. Bakish, who was a staunch ally of Shari Redstone, controlling shareholde...
30/04/2024
Hotspring unveils Slapshot ML-driven rotoscoping solution
Hotspring said the breakthrough had been achieved through the acceleration of machine learning technology By Matthew Corrigan Published: April 30, 2024 Ho...
30/04/2024
SES to acquire Intelsat in $3.1 billion deal
Speaking about the deal, Adel Al-Saleh, CEO of SES, said: it will bring value-added, efficient, and reliable offerings for both companies media customers By Je...
30/04/2024
Bob Bakish officially out at Paramount, new Office of the CEO finalising long-term plan'
Paramount said the Office of the CEO is working with its board to develop a comp...
30/04/2024
Gray Television Using NextGen TV to Roll Out Advanced Features Like HDR
LOUISVILLE, Ky. In another sign that broadcasters are finally using NextGen TV broadcasts to offer viewers new features instead of simply simulcasting existing ...
30/04/2024
Oklahoma Journalism Hall of Fame To Honor Blaise Labbe
OKLAHOMA CITY The Oklahoma Journalism Hall of Fame will induct Blaise Labbe, a group news director for Sinclair Broadcast Group, May 2 at the 54th Anniversary I...
30/04/2024
Cox Media Group, Dish Ink New Multi-Year Agreement
ATLANTA and ENGLEWOOD, Colo. Cox Media Group and Dish have ended a dispute over retransmission fees that lasted nearly a year and a half with a new multi-year ...
30/04/2024
TelevisaUnivision Taps LTN for IP-Based Distribution
Video transport solution provider LTN has announced that it is working with TelevisaUnivision to help the Spanish-language media giant migrate to IP-based video...
30/04/2024
NBC KXAS and Telemundo KXTX Used Clear-Com Solutions for Eclipse Coverage
ALAMEDA, Calif. Clear-Com has released details about how it played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024 by NBC K...
30/04/2024
Scripps Appoints Seth Walters To Steer CTV Sales Strategy
CINCINNATI The E.W. Scripps Company is adding Seth Walters to its sales leadership team as head of CTV sales, effective April 29....
30/04/2024
Durham Bulls Saturday Game, First Sellout of 2024 Season
The force was strong at the Durham Bulls Athletic Park on Saturday night, April 27, 2024, as the night netted the ballpark's first official sellout crowd of...
30/04/2024
NewFront Life Is a Cabaret for LGBTQ+ Network Revry
Revry, a network celebrating queer culture. said its second annual NewFront presentation will be a cabaret-type spectacle showcasing the spirit of the LGBTQ+ co...
30/04/2024
FETV Viewers Say Howdy' as Wyatt Earp' Joins Lineup
Family Entertainment Television (FETV) said that the Western series The Life and Legend of Wyatt Earp will be joining the network's afternoon lineup startin...
30/04/2024
Bob Bakish Departing Paramount, According to Reports
Bob Bakish, president and CEO of Paramount Global, will depart the company as Paramount explores a merger, according to numerous published reports. The reports ...
30/04/2024
Tonight on House of Zwide: Zola's meeting with Faith takes a nasty turn
Tonight on House of Zwide: Zola's meeting with Faith takes a nasty turnDon't miss Tuesday, 30 April's riveting episode of South African soapie House...
30/04/2024
Tonight on Scandal: Nhlamulo officially earns an award for lies and deceit
Tonight on Scandal: Nhlamulo officially earns an award for lies and deceitDon't miss Tuesday, 30 April's riveting episode of South African soapie Scanda...
30/04/2024
RT All Ireland Drama Festival Schools Playwright Competition 2024 Winner Announced
Congratulations to Amelia O'Donnell from Loreto College, St Stephen's Gr...