SAN JOSE, Calif. - Feb. 10, 2016 - Demonstrating its commitment to digital marketing innovation, Adobe (Nasdaq: ADBE) today announced its fourth Adobe Digital Marketing Research Awards and third annual Data Science Symposium taking place on May 26, 2016 at Adobe San Jose.
At the event, professors and students from leading digital marketing universities will gather alongside Adobe leaders to present research and discuss the use of data science in marketing. Research grants up to $50,000 allow academic institutions to advance data science projects around media optimization, digital experience management, content personalization, mobile, analytics, social and more.
Highlights:
Adobe supports academic research related to digital marketing, and cultivates external ideation and innovation from academia. At Adobe's Data Science Symposium, professors and students will have the opportunity to learn about and discuss the real-world implementation of data science in Adobe's Digital Marketing business.
The recipients of the Adobe Digital Marketing Research Awards will present at Adobe's Data Science Symposium. Full-time university faculty are invited to submit proposals for the research grant, and the next submission deadlines for the 2016 Adobe Digital Marketing Research Awards are February 19, 2016 and August 2016. Submission details can be found here.
Since the inaugural awards in 2014, more than 100 proposals from over 30 universities have been submitted, with 18 selected for research grants. Recipients for the 2015 grants included professors from Rutgers University, Northeastern University, UC Berkeley and University of Pennsylvania.
As part of its efforts to further research at the university level and support future careers for students, the recent Adobe Digital Analytics Competition (ADAC) challenged students with analyzing mobile app data from Adobe customer Starwood Hotels. Brigham Young University students received $30,000 for a project focused on innovative ways to solve business problems through the use of data. To read more about the ADAC and stay informed about the 2016 competition, visit here.
The scale Adobe operates at helps power academic research. Adobe's customer base provides access to data from 41 trillion transactions and 4.1 trillion rich media requests conducted with Adobe Marketing Cloud per year.
Adobe is currently working with professors to incorporate their work into Adobe Marketing Cloud. Lise Getoor, a UC Santa Cruz professor and grant recipient, has produced new algorithms to improve the personalization and performance of marketing content by 10 to 15 percent. Rutgers University professor and grant recipient Muthu Muthukrishnan is leveraging analytics data Adobe collects from marketers to develop sublinear algorithms for contextual anomaly detection and attribution. The work identifies anomalies to better understand the performance of ad campaigns and accurately predict and optimize ad spend.
As an academic, you can try and think up real-world challenges facing marketers, but it's much better to work with companies that actually work to solve these problems for customers every day, said Lise Getoor, professor at UC Santa Cruz. The Adobe Digital Marketing Research Awards allow me and my team to combine theory and practice-the goal of any researcher.
The award played a critical role in completing the data collection and analysis for my project on location-based mobile advertising, said New York University Professor Anindya Ghose. It is a massive validation for the importance of the research my colleagues and I conducted, and personally a big achievement.
We're seeing talented professors and students making incredible advances in data science, and are thrilled to launch our fourth Digital Marketing Research Awards to help further their research, said Anil Kamath, fellow and vice president, Adobe Marketing Cloud Technology at Adobe. Adobe, which is recognized by Gartner and Forrester Research as a leader in the industry, has the most comprehensive set of integrated digital marketing solutions with a wealth of real-time, large-scale data. By exchanging ideas and research, we are jointly pushing the boundaries of how data science is used in digital.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
Back to top
###
2016 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
Most recent headlines
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
SAN JOSE, Calif. - Feb. 10, 2016 - Demonstrating its commitment to digital marketing innovation, Adobe (Nasdaq: ADBE) today announced its fourth Adobe Digital Marketing Research Awards and third annual Data Science Symposium taking place on May 26, 2016 at Adobe San Jose.
