Avid shows wide range of products and tools; demonstrates IP workflow breakthroughs; and showcases creative customer achievements
Avid (Nasdaq: AVID), the leading technology provider that powers the media and entertainment industry, brings a wave of innovation in newly available products and technology demonstrations across the IBC Show floor to help enterprises, teams and individuals to maximize efficiency and opportunity in media creation, management and distribution. Further, Avid thought leadership will be present across the event through high-profile customers including the creative forces behind Star Wars: The Force Awakens and Deadpool 2 being featured on IBC's main stage as well as Avid executives and technology experts participating on several conference panels exploring the content supply chain, artificial intelligence and advanced graphics.
Avid Innovations Make IBC Debut
Avid is demonstrating for the European media and entertainment community its latest wave of innovative tools, apps, services and solutions for creative professionals, production teams and media enterprises including:
The next generation, web-based version of MediaCentral , Avid's industry-leading media production and management platform
MediaCentral | Editorial Management, a simple-to-deploy asset management tool that accelerates collaboration among post production and broadcast teams through secure, reliable and easily configured media workflows
Avid On Demand, a SaaS cloud services and solutions platform that provides media production capabilities on demand
Avid NEXIS | E5 NL high-density, on-premises nearline storage solution
The expanded Avid VENUE | S6L family of live sound systems (shipping this month), with three new control surfaces, a new engine, and two new I/O racks all on a unified platform
The expanded Creative Tools Family, which provides access to Avid's iconic Pro Tools , Media Composer and Sibelius software for creative individuals at any stage of their career and teams of any size
The state-of-the-art Maestro | PowerWall display control and management solution that puts the power of Ultra-high definition graphics into the hands of any television broadcaster
The new Maestro | Engine, a next generation real-time graphics and video hardware rendering platform for the Maestro graphics product line. Scaling from HD and 1080P to UHD, and supporting both SDI and Video Over IP interfaces, Maestro | Engine enables broadcasters to produce the highest-quality graphics, virtual studios, augmented reality and video wall content.
The products Avid is showing today at IBC, and our forward leaning innovation in areas such as IP connectivity, 4K and cloud, have been shaped and prioritized by our customers who are all counting on the vendor community to come together and help them overcome the massive shift impacting every aspect of their business, said Jeff Rosica, CEO and President, Avid. We've accelerated our delivery of open platforms, tools, apps, services and solutions to make it easier for our customers to end disparity among technology in their operations, so they can work faster on smaller budgets, and still thrill and retain viewers on any platform.
Achieving IP Connectivity to Increase Media Operations Efficiency
Avid continues to lead the industry's migration to more efficient IP-based workflows for broadcast, post production and audio, and is driving the industry toward seamless IP connectivity by incorporating support for the latest standards and open source protocols. Avid is showcasing several IP demonstrations at its stand including:
NewTek NDI (network device interface) output from Media Composer
Avid Artist | DNxIP for media workflow connectivity supporting SMPTE 2022-6
Avid FastServe video servers with IP I/O
The new Maestro | Engine with support for SMPTE 2022-6
Audio over IP for live sound with the Avid VENUE | S6L using AVB and Dante AoIP protocols from MADI (Multichannel Audio Digital Interface) connectivity
Audio production facilities using Dante from the Pro Tools | MTRX interface to route audio between studios
MXF IP live ingest to Media Composer, highlighting growing file support for edit while capture from an ARRI camera with a Nablet MXF plug-in rewrapping to MXF in real time (demoing at the IBC Future Zone)
Avid is also demonstrating IP connectivity with FastServe and Maestro Graphics as part of the Alliance for IP Media Solutions (AIMS) interoperability showcase in rooms E106 and E107. Additionally, Avid will demonstrate IP output from Media Composer connected to a Cisco IP Fabric for Media at Cisco in Hall 1, Stand A71. In addition, Avid and Microsoft are presenting the latest technology advancements of their partnership including on-demand offerings Avid Illuminate On Demand and Shared Library On Demand as well as highlighting Azure integrations for AI at Microsoft in Hall 1, Stand C27.
Avid Creative Users Headlining IBC's Big Screen Stage
Taking the spotlight on IBC's Big Screen program, pre-eminent Avid users will give audiences exciting insight into the world's most high-profile film projects as part of a new conference forum that will explore how technology innovation is helping to bring stories to life like never before:
The Story of the Edit: Star Wars
2.45-3.15 p.m. on Saturday, September 15 at the Auditorium
Oscar -nominated Maryann Brandon, DGA, ACE, joins Avid's Director of Pro Video Solutions Marketing, Matt Feury, on the Big Screen stage direct from London, where she's working on the next installment of the legendary Star Wars franchise. Her multi-award-winning career includes editing credits for upcoming Marvel movie Venom, Star Wars: The Force Awakens and animated feature How To Train Your Dragon.
The Story of the Edit: Deadpool 2 10.25-10.55 a.m. on Sunday, September 16 at the
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Avid shows wide range of products and tools; demonstrates IP workflow breakthroughs; and showcases creative customer achievements 
