Sony Pixel Power calrec Sony

Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences

27/03/2025

First of its kind ID-based, advanced audience integration

NEW YORK - March 27, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the world's leading brands and agencies. Nielsen will sync the Acxiom Real ID into the Nielsen ID system so that agencies and marketers can seamlessly leverage their Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media.

The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that matter most with scale and precision at the audience level.

As the media marketing industry continues to mature, modern marketers require the ability to fluidly execute and measure their marketing investments against real people across all platforms and channels. For too long, marketers have been forced to accept flawed metrics-clicks that don't relate to incremental sales or brand effects, bots that mimic engagement, and partner-by-partner measurement that cannot be deduplicated or actioned at scale efficiently. With Nielsen ONE and Acxiom Real ID, modern marketers now have a data-driven approach to identify, plan, measure, and optimize media and messaging against real people, not proxies, said Keith Camoosa, Chief Product and Technology Innovation Officer at Acxiom.

The integration with Nielsen ONE further allows Acxiom clients to securely put their first-party data assets to work at scale in media for brand, acquisition, and loyalty marketing while continuing to use their preferred methods for data connectivity and technology of choice.

Modern marketers are focused on increasing mental availability of their brands, and that starts with reaching the right audience. We're excited to bring this new integration to life with Acxiom so advertisers can more effectively plan and measure what audiences their campaigns reach, said Matt Devitt, Head of Advertisers and Agencies at Nielsen. As we continue to innovate our holistic Advanced Audience offerings for the marketplace, identity integrations with ecosystem partners like Acxiom are critical for bringing marketers the capabilities they need to deliver on their growth targets.

This announcement builds on Nielsen's momentum in innovation and collaborating with the industry to bring enhanced interoperability and simplicity to media buying and selling. Nielsen's solutions are underpinned by Nielsen's ID System as well as person-level data from industry-leading panels and backed by the scale of the industry's largest big data footprint and broadest coverage across digital, streaming, and CTV.

About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

About AcxiomAcxiom puts data to work, solving complex challenges for the world's leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.

Press ContactSarah Muratore

sarah.muratore@nielsen.com
LINK: https://www.nielsen.com/news-center/2025/nielsen-and-acxiom-collaborat...
See more stories from arbitron

North America Stories

27/04/2025

A Tribute to Bruce Logan, Written By Steve Weiss

It's with deep regret that we share the passing of our dear friend Bruce Logan, ASC. Bruce was not just a collaborator-he was family. He worked with us at ...

26/04/2025

Samsung Ads Launches New Interactive Ad Format

NEW YORK Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads....

26/04/2025

Sinclair Names Vincent J. Sollecito VP/GM of WPEC

WEST PALM BEACH, Fla. Sinclair has appointed Vincent J. Sollecito vice president and general manager of WPEC, serving the West Palm Beach, Florida market....

26/04/2025

Comcast Technology Solutions, AD-ID Join Forces to Advance Ad Standards

NEW YORK and DENVER AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in ...

26/04/2025

Cobalt Scores a Trifecta of Awards at NAB 2025

Cobalt Scores a Trifecta of Awards at NAB 2025 Brie Clayton April 25, 2025 0 Comments Company adds another Best of Show and two Product of the Year tr...

26/04/2025

FilmLight Colour Awards welcomes 2025 entries

FilmLight Colour Awards welcomes 2025 entries Brie Clayton April 25, 2025 0 Comments Entries open from 1 May 31 July to colourists on any grading pl...

26/04/2025

Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB Las Vegas 2025

Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB ...

25/04/2025

The Legend of Ochi Takes Families on an Adventure

Emily Watson, Isaiah Saxon, Helena Zengel, and Finn Wolfhard at The Legend of Ochi premiere (photo by Soul Brother/Shutterstock for Sundance Film Festival)...

25/04/2025

Interoperability and Networked Electronic Warfare: Critical for the Modern Warfighter

Using its CORVUS portfolio, L3Harris created a highly adaptable battle network t...

25/04/2025

Former Morgan Murphy Media CEO Elizabeth Murphy Burns Has Died

Morgan Murphy Media has issued the following obituary for its former CEO:...

25/04/2025

FEMA Lifts Its Hold on Warning System Grants

The Federal Emergency Management Agency has lifted its hold on grant money for some public broadcast stations to upgrade their infrastructure....

25/04/2025

Enhance Videos 80% Faster & Fix Format Issues with VideoProc - Major Update

Enhance Videos 80% Faster & Fix Format Issues with VideoProc - Major Update Brie Clayton April 25, 2025 0 Comments VideoProc Converter AI just got a m...

25/04/2025

Listen to Kim Perlak and Francisco Mela's New Album, Recorded in a Single Afternoon

Listen to Kim Perlak and Francisco Mela's New Album, Recorded in a Single Af...

25/04/2025

YouTube Turns 20, Celebrates 20 Trillion Uploaded Videos

YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...

25/04/2025

Sinclair's Dave Schwartz, Corporate SVP/Station Operations, to Retire

BALTIMORE Sinclair, Inc. has announced the retirement of Dave Schwartz, its corporate senior vice president/station operations, effective June 30....

25/04/2025

SBE Releases Updated CertPreview Practice Exams

The Society of Broadcast Engineers (SBE) has released its popular CertPreview practice exams in a new, online format. SBE CertPreview allows people preparing to...

25/04/2025

Dallas Wings Expand OTA Reach with Tegna, Gray and Corridor Deals

ARLINGTON, Texas Two months after naming Tegna station KFAA in Dallas-Fort Worth its exclusive local broadcast partner for WNBA games, the Dallas Wings are expa...

25/04/2025

AMG's Local Now Launches on Vizio's WatchFree+

LOS ANGELES, Calif. Allen Media Group has announced that all 223 U.S. Markets covered by its Local Now FAST Channel are now available on the Vizio WatchFree+ st...

25/04/2025

Working with Shutterstock's AI Editor to Create Unique Images

Working with Shutterstock's AI Editor to Create Unique Images Brie Clayton April 25, 2025 0 Comments What's better than a stock image source? ...

25/04/2025

Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Technology Officer Mike Bidgoli

Super Bowl Streaming Success: A Conversation with Tubi's Chief Product & Tec...

25/04/2025

Tariff Turmoil: Trump's Trade Policy Sparks Uncertainty at NAB and Increases Focus on Software Adoption

Tariff Turmoil: Trump's Trade Policy Sparks Uncertainty at NAB and Increases...

25/04/2025

Netflix Announces Release Date and First Look of 'The Thursday Murder Club'

Back to All News Netflix Announces Release Date and First Look of The Thursday ...

25/04/2025

FOR-A Showcases Next-Generation Broadcast Solutions at CABSAT 2025

Connecting the present, building the future FOR-A IMPULSE HVS-Q12 FOR-A MixBoard...

24/04/2025

Film Festival Watch: Catch These 13 Sundance Institute-Supported Films at the 2025 Hot Docs Festival

We're huge fans of shining a spotlight on the documentaries that empower, en...

24/04/2025

L3Harris Technologies Reports First Quarter 2025 Results, Updates 2025 Guidance

Highlights* Revenue of $5.1 billion Operating margin of 10.2%; Adjusted segment operating margin of 15.6% Diluted EPS of $2.04; Non-GAAP diluted EPS of $2.4...

24/04/2025

L3Harris Harnesses Commercial Model to Deliver Capability to Warfighters with Speed and Agility

For more than 50 years, the company's commercial approach to delivering resi...

24/04/2025

Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapter

Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapter Brie Clayton April 24, 2025 0 Comments Compact, Bus-powered Adapter Adds Instant 5 Gigabit...

24/04/2025

Sony Electronics Launches FE 50-150MM F2 GM

Sony Electronics Launches FE 50-150MM F2 GM Brie Clayton April 24, 2025 0 Comments The World's Firsti Telephoto Zoom Lens with a Maximum Focal Len...

24/04/2025

Masterwork Films advances brand storytelling with virtual...

Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. Whil...

24/04/2025

Sonnet Announces Solo5G USB-C to 5 Gigabit Ethernet Adapt...

Compact, Bus-powered Adapter Adds Instant 5 Gigabit Ethernet Connectivity to Computers With USB-C or Thunderbolt ports What's New: Sonnet Technologies tod...

24/04/2025

Emerald DESKVUE PE From Black Box Wins 2025 NAB Show Prod...

Black Box , a leading digital infrastructure solution provider, today announced that its Emerald DESKVUE PE is a remote production category winner in the 2025 ...

24/04/2025

Interra Systems Takes Home Two 2025 NAB Show Awards

Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that its ORION content monitoring ...

24/04/2025

FingerWorks Telestrators Give Sports Broadcasters a Compe...

FingerWorks Telestrators continues to be at the forefront of live sports broadcasting with its cutting-edge solutions, supporting major events like NASCAR, the...

24/04/2025

IBC launches 2025 Innovation Awards with nominations now...

IBC announces the launch of the IBC2025 Innovation Awards, which recognise pioneering advances in technology and social impact in the media and entertainment (M...

24/04/2025

Beam Dynamics brings its unified asset management and ope...

Beam Dynamics will make its MPTS debut this year, showcasing its all-in-one platform designed to streamline workflows across live production, OB, broadcast, and...

24/04/2025

Comprimato leverages PHABRIX QxL rasterizer to advance de...

Test & measurement innovator, Leader Electronics of Europe, has announced that Czechia-based Comprimato, a leader in high performance software encoding and tran...

24/04/2025

CueScript Takes Home Two Awards from NAB 2025 for CSMPPB...

CueScript, the leading developer of professional teleprompting solutions, took home two awards from NAB 2025 for its simple yet revolutionary solution that stre...

24/04/2025

Cobalt Scores a Trifecta of Awards at NAB 2025

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products and a founding partner in the openGear initiative, added anot...

24/04/2025

Dot Group to Showcase Cost-Cutting AI-Powered Technologie...

Dot Group, European specialists in IBM technologies for the media and entertainment industry, announces its participation at the Media Production & Technology S...

24/04/2025

Scality unveils ARTESCA Veeam unified software appliance

Scality, a global leader in cyber-resilient storage for the AI era, today unveiled a first-of-its-kind unified software appliance developed in collaboration wit...

24/04/2025

Hitomi Broadcast Showcases MatchBox Software Solutions at...

Expanded applications for precise timing measurement across broadcast and professional AV sectors Hitomi Broadcast, the market leader in audio/video alignment ...

24/04/2025

Judge Orders VOA to be Restored

The Trump administration's efforts to shut down the Voice of America broadcast network were handed a setback this week when a federal court judge ordered th...

24/04/2025

NESN Taps ViewLift to Upgrade NESN 360 Streaming Offering

BOSTON and NEW YORK The sports network NESN has announced that it has selected ViewLift provide solutions and technologies to upgrade the viewing and streaming ...

24/04/2025

YouTube Turns 20, Celebrates 20 Billion Uploaded Videos

YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...

24/04/2025

Max Launches Extra Member Add-On Subscription Option

Warner Bros. Discoverys Max streaming service has announced a new U.S. product update introducing an Extra Member Add-On feature....

24/04/2025

Berklee in Puerto Rico Program to Host 30th Anniversary Concert

Berklee in Puerto Rico Program to Host 30th Anniversary Concert The event will feature Grammy- and Latin Grammy-winning artist Miguel Zen n BM '98, cuatro...

24/04/2025

Detach Yourself from the Herd': Fito Pez Inspires at Berklee

Detach Yourself from the Herd': Fito P ez Inspires at Berklee In a session hosted by the Mediterranean Music Institute, the influential Argentine musician...

24/04/2025

Live From NFL Draft 2025: NFL Media Splits Sprawling Production Between Green Bay and L.A.

Live From NFL Draft 2025: NFL Media Splits Sprawling Production Between Green Ba...

24/04/2025

News Corp to Report Fiscal 2025 Third Quarter Earnings

News Corp to Report Fiscal 2025 Third Quarter Earnings New York, NY (April 24, 2025) - News Corp will release its third quarter Fiscal 2025 results on Thursday...

24/04/2025

The Second Season of 'Criminal Code' Premieres June 4 On Netflix, Returning With An Exhilarating Behind-The-Scenes Video

Back to All News The Second Season of Criminal Code Premieres June 4 On Netflix...