Sony Pixel Power calrec Sony

IBC Q&A: SES s Wrede rows Support Behind HLG for HDR UHD, Looks to the Power of VR

14/09/2016

Looking toward the future, SES is providing demos of Ultra HD (UHD) with high dynamic range (HDR) on the exhibit floor and a demonstration of brand-new virtual-reality R&D via satellite in conjunction with Fraunhofer Heinrich Hertz Institute (HHI) Berlin.

Thomas Wrede at the SES booth at IBC 2016

The first UHD demo offered a test channel with content produced by LG Electronics (launched in May during SES's annual Industry Days) on a 65-in. LGE OLED flat screen encoded in the Hybrid Log Gamma (HLG) format (BBC and NHK's backwards-compatible HDR technology). The second demo showcased two sets of UHD content in HDR, produced by Samsung and SES, respectively, and displayed on a 75-in. Samsung Quantum dot SUHD TV using the HLG format. The third demonstration showed the Technicolor/Philips backwards-compatible HDR technology on a 65-in. LGE OLED flat screen via a Technicolor set-top box.

On the VR front, SES teamed with Fraunhofer to showcase transmission of a 10K x 2K panoramic video signal via satellite to multiple devices. The signal was received at the SES stand at IBC 2016 and transmitted to a UHD display and a VR headset. The viewer could choose a viewing angle, zoom in and out, turn the picture on the TV display using a simple remote control; if the user wears the VR headset, the video signal is delivered simultaneously to the TV and the headset. The content - a symphony-orchestra concert - was filmed with Fraunhofer HHI's OmniCam-360 camera and transmitted via SES's ASTRA 19.2 degrees East orbital position.

The show also marked the IBC debut of MX1, the merged company resulting from SES's acquisition of RR Media, which closed in July. The new global media-services company, which is exhibiting in its own stand separate from SES, leverages the capabilities and infrastructure of both companies to offer a full suite of digital video and media services.

SVG sat down with Thomas Wrede, VP, reception systems, during the show to discuss SES's UHD/HDR demonstrations and the potential of virtual reality.

How is SES exploring the transmission of HDR UHD content, and what challenges do you foresee?

We are looking very closely into high dynamic range. It's an important topic for the industry, especially for some of our customers, because it will further enhance the consumer experience. It will also defocus the conversation from just being about more pixels and the viewing distance versus the display size. If you are too far away, if your screen is too small, you don't need Ultra HD resolution necessarily.

The problem with high dynamic range is that, in the production, it has to be specially prepared. You need high-dynamic-range cameras with the respective camera curves and the respective technology. And I think the producers and the creative people also have to learn how to handle it. So there will be a learning curve - just as HD shooting and Ultra HD shooting had and continue to have.

Another headache with high dynamic range is that there are several technologies to do high dynamic range and several have intellectual-property rights involved. So our goal is to test all these technologies live on satellites. SES is among the first to do so because, at the end of the day, the decision as to which high dynamic range technology will be transmitted on a respective transponder is [made] by the customer, but we have to be ready for everything.

Can you tell me about the UHD HDR demos you have on display at the booth?

At IBC, we have four Ultra HD demos running on two satellite transponders with two 25-MBps transport streams on each transponder. We have a big focus on Hybrid Log Gamma [HLG] with three demos of the BBC and NHK system because we think it's perfect for live television. Our other HDR demo is with Technicolor Philips [HDR standard]. We have a Technicolor set-top box connected to an LG OLED display, and that's working well and delivering fantastic high dynamic range.

We have two Hybrid Log Gamma transmissions. One we have here on the 75-in. UHD screen Samsung -provided and SES content done in one clip, which was encoded by ATEME in France. And then we have another HLG transmission on transponder 49 over 19.2 East, where we have very nice high-dynamic-range content from LG.

Why are you in favor of HLG as the HDR standard movie format?

It's backwards-compatible, it's easy to implement, and there's no metadata headache. You just need to implement the Hybrid Log Gamma curve to the television set. At the end of the day, you will need some signaling from a set-top box to a display via HDMI that lets the displays know it's received Hybrid Log Gamma, but we don't see that as an issue. And I can tell you that it works very well with the displays, in particular if you stay in the same BT2020 color space. That is no issue for us, because we also strongly believe in having UHD with 10-bit-color-depth encoding. And all the HEVC 10-bit devices out there are BT2020 devices. We test it with a lot of displays in our office, and the backwards-compatibility really works well.

For live sports, I think the HLG decision for me is a very obvious one. However, we do have some customers that are vertically integrated players and can handle the metadata challenges. That's when we started talking about Dolby Vision, the Technicolor Philips [HDR standard], HDR10, and other solutions. There are good reasons for these technologies to be in our industry, but there are definitely technical challenges - as there are with HLG - and I'm not sure they create a far better experience for the average consumer than HLG.

Where are we in the maturation timeline of HDR, and how do you see the HDR standard playing out?

We have 26 Ultra HD transport streams on our satellite out of about 60 on satellite worldwide as of early September 2016. None of these
LINK: http://www.sportsvideo.org/2016/09/13/ibc-qa-sess-wrede-throws-support...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/07/2026

Adder Technology Names Neil Hillier as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

IBCAP Opens New Anti-Piracy Lab in Denver

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

FCC Plans to Auction 160 MHZ of Mid-Band Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

CBS Miami Launches 'Hope 4 Venezuela' Relief Effort

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Groundbreaking First Nations Screen Business Accelerator launched through national partnership

Groundbreaking First Nations Screen Business Accelerator launched through nation...

01/07/2026

Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Experience for Live Broadcast Production

Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...

01/07/2026

Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersive

Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...

01/07/2026

Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinity Photo

Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...

30/06/2026

Entries open for Thomson's Young Journalist Award 2026

Could your journalism reach an international stage? Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...

30/06/2026

CazTVs 12 ENG Teams Across North America Keep Brazilian Fans on Top of World Cup

As Brazil's only way for fans to see all 104 matches, YouTube channel proves the power of digital...

30/06/2026

UJAM release Retrocraft multi-effects

Brings together saturation & lo-fi effects Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...

30/06/2026

Zensphere v2 from Rapid Flow

New IR reverb engine, Juno-inspired chorus & more The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...

30/06/2026

Shy Audio release Shy 90s Smack

Excels at heavy-handed VCA compression For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...

30/06/2026

Apple raise Mac & iPad prices

Component scarcity drives cost increases Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...

30/06/2026

Statement regarding GetUp Save Our SBS' campaign

Statement regarding GetUp Save Our SBS' campaign 30 June, 2026 Media releases The GetUp Save Our SBS' campaign is an independent initiative. SBS ...

30/06/2026

The First Hitachi Cash Recycling Devices in the EU Were Deployed at Bank Pekao S.A.

Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...

30/06/2026

Clear-Com Upgrades Communication Systems for Jeopardy! and Wheel of Fortune

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

30/06/2026

Telemundo, Peacock See More Record Setting World Cup Audiences

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

FOR-A America Adds Two Execs to U.S. Sales Team

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

A3SA Disputes Weigel Assertions that NextGen TV Threatens EAS

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

MainStreaming Selected by ITV to Support Delivery of ITVX...

MainStreaming, the award-winning and innovative Edge Video Delivery Network, today announced that it has been selected by ITV to support the delivery of ITVX, I...

30/06/2026

Chyron Launches New Chyron Academy

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Clear-Com Upgrades Communication Systems for Jeopardy and...

When Wheel of Fortune and Jeopardy! needed to upgrade their wireless communications system, they turned to Clear-Com FreeSpeak wireless for their iconic televi...

30/06/2026

Supreme Court Gives Trump Tight Control over Independent Regulators

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rocket Lab to Acquire Iridium in $8 Billion Deal

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Kyocera AVX Releases New Web-Based Antenna Integration Tool

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

YouTube Shorts Get a Makeover

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rise Announces 2026 Worldwide Mentoring Cohorts

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type B Memory Card

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type...

30/06/2026

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 years Document-

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 year...

30/06/2026

NVIDIA BioNeMo Agent Toolkit Brings Accelerated AI to Life Sciences Researchers in Claude Science

Life sciences has entered an era of computational scale, and for more than a dec...

30/06/2026

FOR-A America Expands U.S. Sales Team to Accelerate Growth of Software-Defined Solutions

Fernando Cruz and Jaz Wray Join as Regional Sales Managers; Bringing Extensive S...

30/06/2026

How NVIDIA's Inference Software Stack Powers the Lowest Token Cost

As organizations move from AI pilots to production AI factories, infrastructure decisions have shifted from peak chip specifications to cost per token: how many...

30/06/2026

Into the Omniverse: Three Workflows for Improving Vision AI Agent Accuracy With Synthetic Data and Fine-Tuning

Editor's note: This post is part of Into the Omniverse, a series focused on ...

30/06/2026

June 29, 2026

Scripps Research scientists demonstrate a faster, cheaper route to making critical drugs using common table sugar New method illustrates how to build a tough ch...

29/06/2026

Op-Ed: Why the 2026 World Cup Is Redefining the Economics of Live Sports Production

By Andy Rayner, CTO, Appear The 2026 FIFA World Cup is the largest football tou...

29/06/2026

Study: Esports Plays Major Role in Gen Z Media Habits, Purchasing Behavior

A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...

29/06/2026

ESPN Sets Multiplatform Plans for America 250 Celebration

ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...

29/06/2026

OBSBOT Named Official Camera and Webcam Partner of Esports World Cup 2026

The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...

29/06/2026

Insight Productions Launches Insight Storm, 53-Foot Esports Broadcast Truck

Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...

29/06/2026

Gravity Media Delivers Global Distribution, Streaming Services for World Economic Forum in Dalian

Gravity Media once again provided broadcast, streaming, and content-distribution...

29/06/2026

Wimbledon Introduces AI-Powered Fan Features, Modernized Digital Platforms for 2026 Championships

The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...

29/06/2026

Evolve Dark Matter from Excite Audio

Four-layer instrument aimed at dark electronic music Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...

29/06/2026

Tracktion unleashes Waveform 14 DAW

New AI Assistant, Multi-channel Audio, ARA2 improvements & more Tracktion's DAW software has just received its latest major update, gaining a selection ...

29/06/2026

Focusrite publish 2026 Sustainability Report

Details environmental policies & results The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...

29/06/2026

Comcast to Spin Off NBCUniversal, Sky

Share Copy link Facebook X Linkedin Bluesky Email...