NFL, Red One, Carry On, Elf, A Christmas Story, Home Alone and Virgin River Among Top Programming for the day
Netflix, Prime Video, Hulu, MAX, Disney , Peacock and Paramount All Land Titles in Top 15 for the day of December 25
New York - February 7, 2025 - Nielsen, a global leader in audience measurement, data and analytics, today announced that December 25, 2024 was the most-streamed day of television in the U.S., in its history of measurement.
December 2024 saw one of the biggest changes in the TV ecosystem as Netflix exclusively live-streamed two Christmas Day NFL games. While the games delivered record viewing for the streaming service, they also helped set another, broader record: the most streaming ever recorded in a single day, and the only streaming day in Nielsen's audience measurement history to exceed 50 billion viewing minutes (51,218,510,400 to be exact). Streaming represented half of total TV consumption on Christmas Day (49.5%). The second most-streamed day in history fell on January 11, 2025, which also coincided with Prime Video streaming an NFL Wild Card round game.
While NFL led the way, multiple streaming services saw success on Christmas, with Prime Video, Hulu, MAX, Disney , Peacock and Paramount all placing titles in the Top 15 for the day of December 25.
This is a Christmas story of how all streamers are finding success balancing new and evergreen programming on streaming, said Brian Fuhrer, SVP of Product Strategy, Nielsen. While live football was the highest profile and most-viewed, the diverse slate of original and classic shows and movies really resonated with audiences.
Note: In order to maximize comparability, Out of Home and Digital (PC and Mobile) viewing, which combined for approximately a 40% lift, were excluded from the Netflix NFL Games.
Nielsen is the leader in streaming TV measurement. The Nielsen Streaming Top 10, The Gauge and the Media Distributor Gauge are trusted sources of truth for the industry.
Nielsen has made a number of recent product innovations. On February 3, the company announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data Panel measurement, which represents its biggest measurement enhancement in a generation. This followed accreditation for a first-party live streaming solution in November 2024.
About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future.
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen's measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry's largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
ContactsLauren Pabst, Nielsen Communications
lauren.pabst@nielsen.com
Jake Urbanski, Nielsen Communications
jake.urbanski@nielsen.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...
08/06/2026
Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...
08/06/2026
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...
08/06/2026
Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...
08/06/2026
The Buckeyes now produce and stream upwards of 200 sports events annually with a...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Dante interfaces, intercom and control systems for modern AV environments
Glensound will showcase a focused range of networked audio and intercom solutions fo...
08/06/2026
Bminty is proud to celebrate the first anniversary of T18, the new free national French DTT channel launched on June 6, 2025. This symbolic milestone also marks...
08/06/2026
DaVinci Resolve Used For Global Collaboration on Tony Foster Documentary
Brie Clayton June 8, 2026
0 Comments
DaVinci Resolve Studio and Blackmagic Cl...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Plus, 20% off TVs ahead of kick-offMonday 8 June 2026
Sky introduces Real Time...
08/06/2026
FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026 Agreement Features Thursday Night Football, Sunday Games Package, Thanksgiving Day Games, al...
08/06/2026
FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One C...
08/06/2026
Meet us on the show floor
Stand #286310 Discover Nara, the media management tool used by major facilities including Harbor and Molinare.
Nara v2 introduces re...
NFL, Red One, Carry On, Elf, A Christmas Story, Home Alone and Virgin River Among Top Programming for the day 
