Dream Street Productions Switches Live Corporate Events with ATEM Television Studio HD8 ISO
Brie Clayton April 30, 2024
0 Comments
Blackmagic Design today announced that Dream Street Productions' Founder Scott Braun has successfully grown his company from corporate A/V and video production to virtual live streaming events supported by a Blackmagic Design workflow, including ATEM Television Studio HD8 ISO live production switcher and Blackmagic URSA Broadcast G2 cameras.
Dream Street Productions is a Connecticut based video production and post production studio with corporate clients ranging from telecommunications to pharmaceuticals to one of the big five American tech companies. With a background in television production and newsroom broadcasting in the New York City market, Braun founded Dream Street Productions 20 years ago and has consistently adapted to the ever changing production landscape.
Braun attributes two decades in the industry and steady business growth to maintaining flexibility both in his mindset and his toolset. Flexibility allows me to meet the demands of any project. If I don't know how to do something, I learn it, and then if a client asks for something, I deliver it, he said. On the tech side, my workflow is backed by Blackmagic Design products, and their tools support virtually anything thrown my way.
For example, at a recent town hall event, the client wanted the camera ISOs recorded so they could cut down the event on their own from the camera masters versus the program master. I love the ATEM Television Studio HD8 ISO for its recording options and that feature, rather than having to stick cards in cameras, feed timecodes so they're all synced, etc.
I don't even have to record in camera unless the client is asking for that specifically, Braun continued. For most clients, recording to HyperDecks is more than adequate. From that standpoint, the ATEM Television Studio HD8 ISO's media management is super easy. Anything that goes into the ATEM is recorded and gets put into a folder, which we just hand off to the client at the end of the show.
Braun also noted that he uses the ATEM Television Studio HD8 ISO's counter overlay feature as a speaker timer. It eliminates the need for another piece of expensive gear. And with the panel, you can even change the background color on the fly from black to red or from green to red when time expires. It's really a great feature.
Incorporating the URSA Broadcast G2 further maximized the efficiency of Braun's workflow. We get all the features you'd need with high end fiber systems, like camera control, talkback, tally, and more, with just two SDI cables to and from the camera, he said. Color control, painting and matching cameras is fast and easy. Plus, with the B4 lens mount, you can use virtually any broadcast lens on you want, including big box lenses. The URSA Broadcast G2 is our camera of choice, not only due to the affordable cost to own, but with continued firmware support and upgrade paths that provide more functionally with the camera. The fact that everything ties into together for one complete ecosystem is why Dream Street is heavily invested in Blackmagic gear.
Braun has long relied on Blackmagic Design's products, having learned the basics with the ATEM Mini live production switcher. He found it easy to upgrade within the ATEM family of live production switchers as the needs of his clients' events were getting more and more advanced.
When virtual events took over, clients began requesting more bells and whistles, and my productions began to get busier, he said. They wanted them to look more and more like what they were seeing on TV at that time, which was a customized SuperSource background with multiple windows flying in and out. I discovered that the ATEM Mini did all of that and more, and that was when I got my first real taste of what Blackmagic power could do. It was unbelievable.
As our shows got more complicated, I found I needed to have more features or M/Es because I was feeding more screens or a separate stream or I had two technical directors, one cutting an IMAG feed and one cutting a stream, Braun added. Coming out of COVID, everything has completely changed. You have to provide for multiple options: live in person events, streaming, hybrid events, etc., and Blackmagic Design's ATEMs have supported me every step of the way.
Though he had previously worked in news production, Braun had to learn the ins and outs of live virtual event production. I was able to start poking around and understanding broadcast production from a technical director standpoint. Coming from a producer or a director point of view, I was always great at telling people what I wanted to do, but actually creating those looks was a different story. I took it upon myself to spend the time in my studio learning and practicing, and I absolutely fell in love with the architecture of the ATEM software design for the control surfaces. I thought it was easy to use and very intuitive. I was able to jump right in and nothing really stopped me from then on, he said.
Braun noted that corporate shows are a bit different from the traditional broadcast environment, but that Blackmagic Design's offerings have still been a great fit for his needs. For example, he works closely with clients in pre production to learn exactly what each wants for its speakers and will then build macros as needed so that when he arrives on site, he is ready for rehearsal and there are no surprises.
We are ready for it, it's all pre planned and the macros are pre built, he said. If I have to go in and make some quick and minor adjustments, it's just a matter of recording that one macro again and not rebuilding the entire show. Having the ability to save and restore thos
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
Dream Street Productions Switches Live Corporate Events with ATEM Television Studio HD8 ISO 
