Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It??

10/11/2019

It's Officially a 64bit World Or Is It?? Published: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32/64 was a moot point. Everyone would just choose the 64bit SDK, right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future. Contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / Products / RadiantGrid

Tags: 64bit / HD to UHD / RadiantGrid / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it/...
See more stories from cinnafilm

North America Stories

23/06/2026

IAB Tech Lab Releases SupplyChain v1.1

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Besco to Represent PlayBox Neo in South Korea

PlayBox Neo appoints Besco as Channel Reseller to establish a firm foothold in Asia Pacific's thriving high-tech export-driven economic boom PlayBox Neo, t...

23/06/2026

PBS Selects LTN to Power Nationwide IP Video Network

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

PBS selects LTN for nationwide IP video network

LTN, a global leader in IP-based video transport and network services, today announced that PBS has selected LTN as its IP video partner to modernize and future...

23/06/2026

The LiveU Q Era Arrives in ANZ with the LU900Q at ABE2026

LiveU will introduce its Q Era to Australia and New Zealand for the first time at ABE2026 on Stand No. 25, (July 30 31). Leading the showcase is the LU900Q, a n...

23/06/2026

Miri Technologies Ships V410 Live 4K Video Encoder-Decode...

Miri Technologies Inc. has begun shipping its highly anticipated V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP ...

23/06/2026

DHD SX2 and TX2 Consoles Go On-Air at Radio Tzafon

DHD audio reports the completion of an upgrade to the audio production facilities at the Galilee headquarters of Radio Tzafon. The station broadcasts two progra...

23/06/2026

Nagravision Launches Nagra Venturi Security Offering

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

ITN Expands Programmatic Local TV Platform

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Warner Bros. Discovery Taps AWS for New AI-Powered Ad Tech

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Study: Younger Viewers More Distracted But More Receptive to Ads

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Chilevisin, ClaroVTR Tap Pixop for 4K FIFA World Cup Feed

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Imagine Communications Names Greg Garmon as Senior Vice P...

Multifaceted Growth Executive Brings 20+ Years of Experience Leading Organizations Across Tech and M&E Imagine Communications today announced the appointment ...

23/06/2026

Visual Productions Unveils RdmRelay2 Four-channel Relay Control at InfoComm 2026

Visual Productions Unveils RdmRelay2 Four-channel Relay Control at InfoComm 2026 Brie Clayton June 22, 2026 0 Comments New Relay Solution Combines DMX, ...

23/06/2026

SMPTE Makes Its Standards Freely Accessible, Opening Standards Library to the Global Media Technology Community

SMPTE Makes Its Standards Freely Accessible, Opening Standards Library to the Gl...

23/06/2026

NVIDIA Powers Over 400 of the World's 500 Fastest Supercomputers

News Highlights: NVIDIA technology runs 81% of the TOP500 and 90% of the systems new to the list. 26 systems on the TOP500 adopted the NVIDIA Grace CPU, up ei...

23/06/2026

How Businesses Are Building Specialized AI They Can Trust

Companies are asking how to build specialized AI that fits with the way their workflows actually run. The first wave of enterprise AI was about access. Compan...

23/06/2026

June 22, 2026

Newly identified molecule strengthens the eye's response to damage in retinal disease Scripps Research discovery finds that restoring the naturally occurrin...

22/06/2026

Behind the Mic: SportsCenters Lisa Cohn to Retire This June From ESPN as Longest-Tenured Anchor

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

22/06/2026

Cosm Appoints David Ho as Chief Legal Officer

Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...

22/06/2026

Warner Bros. Discovery and AWS Announce AI-Powered Advertising Technology Platform

Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...

22/06/2026

Daktronics Completes Audio Control System Upgrade at Petco Park for San Diego Padres

Daktronics has completed an audio control system upgrade at Petco Park in San Di...

22/06/2026

Accelerate Media Names John Willi President, Launches Accelerate Sports Network

Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...

22/06/2026

AWSN to Air 3XBA Womens Basketball Tournament Live June 26-27

All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...

22/06/2026

OWL AI Appoints Jay Prasad as Chief Executive Officer

OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...

22/06/2026

CP Communications Provides RF Support for Inside the NBA at 2026 NBA Finals

CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...

22/06/2026

Polymarket and GRID Partner to Integrate Esports Data and Streaming into Trading Platform

Polymarket has announced a partnership with GRID, an official esports data platf...

22/06/2026

SVG New Sponsor Spotlight: Metinteractive's Rachel Mele, Ken Cyr on Building Technology Backbones for Sports Venues

As sports venues continue to evolve into more video-centric, fan-engagement-driv...

22/06/2026

SVG All-Stars: Corbin Perkins, Chief Engineer, Victory+

As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...

22/06/2026

Meet the 2026 Sundance Institute Documentary Edit Intensive Fellows

By Kristin Feeley, Director, Documentary Film & Artist Programs the memories of your elders [are] a scaffolding for you to build your identity on - and t...

22/06/2026

Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations

Expanded integrations give advertisers access to distinct contextual signals acr...

22/06/2026

Greg Garmon Joins Imagine as Senior VP, Americas Video Sales

Share Copy link Facebook X Linkedin Bluesky Email...

22/06/2026

Kaleidescape Breaks the 8K and 4:4:4 Barriers

Share Copy link Facebook X Linkedin Bluesky Email...

22/06/2026

Xilica introduces Dynamic Voice Lift in new Designer

Xilica today announced the release of Dynamic Voice Lift, a new feature in Xilica Designer v4.12 that brings adaptive speech reinforcement to large meeting spac...

22/06/2026

NVIDIA Brings Trusted, 24/7 AI Agents to Telecom Operations

Telecom operators have seen remarkable returns from using generative AI to automate network management, customer care and back-office operations. Most of that i...

22/06/2026

Eco Wave Power Turns Waves Into Watts With NVIDIA AI Infrastructure and Digital Twins

The next era of AI will not be defined by compute alone. Its growth will be dete...

22/06/2026

NVIDIA Vera CPU Opens the Way for Agentic Scientific AI at Los Alamos National Laboratory

Mission, Vision and Veritas - new Los Alamos National Laboratory (LANL) supercom...

22/06/2026

From Materials Simulation to Experimental Astronomy, New NVIDIA AI Software Unlocks Scientific Discoveries

At the ISC conference running in Hamburg this week, NVIDIA is introducing new so...

22/06/2026

NAIRR Science Program Reshapes Scientific Research, Powered by NVIDIA AI Infrastructure

For the past two years, the U.S. National Science Foundation's National Arti...

22/06/2026

At ISC, JUPITER Shows What Exascale Science Looks Like

JUPITER, Europe's first exascale supercomputer at Germany's Forschungszentrum J lich, runs on NVIDIA Grace Hopper Superchips and NVIDIA Quantum-X800 Inf...

21/06/2026

FIFAs Oscar Sanchez on World Cup Effort: Were Feeling Good and Where We Want to Be

To call the 2026 FIFA World Cup a big undertaking would be a big understatement....

21/06/2026

Hotter Than a Hot Tub: The 45C Breakthrough to Cool AI's Biggest Machines

Hot tubs sit at about 38 to 40 degrees Celsius, warm enough that most people can only soak for about 15 minutes. NVIDIA's newest AI servers can run their co...

20/06/2026

What's Next for Apogee? Start Here.

What exactly is Apogee Control V3? Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...

19/06/2026

NBC Sports U.S. Open Coverage Fires Up 92 Cameras, Bunker cams

Split compound eases operational challenges at Shinnecock Hills Golf Club...

19/06/2026

ESPN's Men's College World Series Production Adds Onsite Studio, POVORA CapCams, Expanded Drone Coverage for Finale in Omaha

North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...

19/06/2026

Eurovision secures top four position as content distributor rankings hold steady in Poland

Data from May shows seasonal outdoor trends triggers lower viewing Warsaw, Pola...

19/06/2026

Bitfocus Buttons wins another top industry award

Buttons is best control system in the rAVe Best of Infocomm Awards 2026...

19/06/2026

Mavis Studio Makes iPad Production More Powerful

Mavis Studio Makes iPad Production More Powerful Brie Clayton June 19, 2026 0 Comments InfoComm update brings new NDI Preview, PTZ control, USB audio ...

19/06/2026

Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design

Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design Brie Clayton June 19, 2026 0 Comments New narrative projects rely on DaVinci Reso...

19/06/2026

How to Run the Original 1993 After Effects

How to Run the Original 1993 After Effects Graham Quince June 19, 2026 0 Comments How to the original After Effects v1 in an emulator, and you don'...