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Banijay Brands Announces MasterChef Green' Cookbook Ahead of Festival of Licensing 2020

05/10/2020

Banijay Brands is today announcing MasterChef Green, a vegetarian cookbook consisting of 80 greener recipes, published by Bloomsbury Absolute, and authored by Adam O'Sheperd. The book will launch globally in Spring 2021.

MasterChef Green will include a foreword from MasterChef creator, Franc Roddam, and offers a comprehensive selection of vegetarian recipes, including a large number which are suitable for vegans, and encourages a vegetable-led diet.

In line with MasterChef's brand values, the MasterChef Green cookbook will show the home cooks to cook more sustainably, waste less, go greener and have a lighter footprint on our environment.

Jane Smith, Group Director, Brand Licensing of Banijay Brands comments; We are thrilled to work with Bloomsbury once again on MasterChef, adding a brand-new book to our range. As a world leader, MasterChef embraces the green theme and as more and more people turn to increasingly responsible diets and cooking, MasterChef offers its twist on this culinary journey. We know how much more people have been cooking and sharing food at home, and hope this collection of recipes will offer something different to our MasterChef audience.

With contributions from 10 MasterChef champions, fans of the biggest cookery show in the world will be able to explore recipes such as: summer rolls with smoked tofu and satay sauce; smashed broad bean and peas on sourdough with goat's cheese, dukkah and mint; puy lentil salad with charred tenderstem broccoli and miso dressing; Sri Lankan potato and lentil curry with mint sambal; orecchiette with broccoli, lemon and chilli, plus many more.

This announcement marks the fourth cookbook with Bloomsbury, having previously published MasterChef: Street Food of the World, MasterChef: The Masters at Home and MasterChef: The Finalists.

MasterChef is the world's most successful cookery television format with 63 local adaptations, broadcast in over 200 countries and watched by more than 300 million people globally. MasterChef has a digital footprint of more than 34 million fans totalling in excess of 4 billion views across YouTube, Instagram, Twitter and Facebook.

Produced by Shine TV, the latest series of MasterChef UK performed exceedingly well, attracting over 5 million viewers with its best audience figures since 2017. The series was also BBC One's highest-rated non-scripted show of the year for 16-34 year olds.

The MasterChef brand extends into a huge range of commercial activities across consumer products, experiential, publishing, and digital.

MasterChef, the worldwide smash hit format that sets out on a nationwide quest to find the best amateur cook in the country, was created by Franc Roddam. The MasterChef format and finished programmes are represented internationally by Banijay Rights.

Banijay Brands will launch at next month's Festival of Licensing with senior executives available for meetings at the virtual conference.

The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less?, Simon's Cat, Mr Bean, Don't!, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie's Do You Know?, Wipeout and Crystal Maze.
LINK: https://www.banijay.com/banijay-brands-announces-masterchef-green-cook...
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