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Seguridad del estilo de vida conectado: Es importante?

10/11/2022

En nuestro ltimo blog, Tim Pearson habla de las crecientes preocupaciones en torno a las amenazas que rodean nuestras vidas hiperconectadas. Tambi n destaca un panel en el que particip NAGRA en el reciente Network X / Broadband World Forum, en el que se debati la importancia de las asociaciones y soluciones de terceros para abordar las oportunidades que presenta el hogar conectado. El panel tambi n consider el papel que probablemente desempe ar Matter.

No son geniales los paneles en persona? Menos centrarse en lo que realmente est en el fondo de los presentadores filmado en el zoom y m s centrarse en el debate interactivo entre los ponentes. Ese fue sin duda el caso hace poco, cuando altos representantes de Deutsche Telekom, Orange, HomeGrid y NAGRA subieron al escenario del Broadband World Forum (Foro Mundial de la Banda Ancha), que ahora forma parte del evento Network X de msterdam.

El tema que se debati fue el por qu las relaciones con terceros son importantes para hacer realidad las oportunidades del hogar inteligente para los operadores de telecomunicaciones de hoy en d a y c mo stas son clave para seguir desarrollando la lealtad y el valor de los abonados.

Crecimiento del hogar conectado

Los consumidores de hoy en d a est n s per, incluso hiper, conectados. Deloitte inform recientemente de que el hogar medio de Estados Unidos tiene 25 dispositivos conectados. Son muchos dispositivos que no s lo utilizan la red dom stica, sino que se convierten en partes fundamentales de nuestras vidas. Pero por cada dispositivo que conectamos alegremente a nuestra red WiFi dom stica, tambi n aumentamos nuestra superficie de ciberataque. Los consumidores inteligentes han identificado que toda esta conectividad no viene sin riesgo y es probable que en un panorama de dispositivos muy fragmentados hay algunos cuyos fabricantes hayan prestado poca atenci n a la seguridad robusta o a la conectividad eficiente. Ah es donde entran en juego los ISP.

Cu ntas veces has llamado a tu ISP para quejarte de que tu WiFi no te da el ancho de banda que esperas? Con el creciente n mero de dispositivos conectados en nuestros hogares, estas llamadas son cada vez m s frecuentes. Esto crea una oportunidad para ampliar el valor del abonado a trav s de nuevos servicios que aborden los problemas a los que se enfrenta. Tambi n hay una gran inversi n de confianza en los proveedores de servicios de Internet, como se puso de manifiesto cuando NAGRA pregunt recientemente a una muestra representativa de consumidores estadounidenses qui n esperaba que les protegiera de las amenazas il citas; la respuesta de la mayor a fue su proveedor.

A medida que se a aden m s y m s dispositivos a una red dom stica -con algunos que son potencialmente agujereados en lo que respecta a la seguridad y la conectividad- los ISP est n bien situados para ayudar. Al tener a menudo una relaci n a largo plazo con sus abonados, los nuevos servicios y enfoques que unen varias ofertas de terceros tienen un claro valor.

Estilos de vida protegidos y conectados

En NAGRA, defendemos un entorno en el que los consumidores puedan vivir su estilo de vida conectado sin riesgos. Un mundo en el que los dispositivos simplemente funcionen entre s a trav s de aplicaciones centralizadas y un mundo en el que los consumidores no est n preocupados por los hackeos cibern ticos o de seguridad. Por esta raz n hemos desarrollado NAGRA Scout, nuestra soluci n de seguridad para el estilo de vida conectado que tiene como objetivo proporcionar a los consumidores el nivel deseado de seguridad y protecci n, ya sea en casa o en los desplazamientos. Sin embargo, nuestro objetivo no es que estos consumidores se conviertan en expertos en tecnolog as de estilo de vida conectado o en gesti n de redes dom sticas.

NAGRA Scout est dise ado para ayudar a los ISP a ofrecer nuevas soluciones a trav s de asociaciones clave que apoyen los estilos de vida ocupados y conectados de sus consumidores. Abarcando varios verticales de la industria, desde los art culos de cocina conectados hasta la salud conectada y la automatizaci n del hogar y el entretenimiento, NAGRA Scout permite a los consumidores, a trav s de diferentes perfiles de usuario, interactuar plenamente con sus dispositivos con la seguridad de que si se detecta una amenaza, NAGRA Scout actuar . NAGRA Scout tambi n se ocupa de las llamadas al centro de contacto relacionadas con el problem tico rendimiento del WiFi del que habl bamos antes. Utilizando herramientas de diagn stico basadas en la IA e integradas en nuestra plataforma NAGRA Scout, los operadores del centro de llamadas pueden utilizar el software instalado en el router dom stico para ver los dispositivos de la red dom stica y resolver el problema.

Incorporaci n de Matter

El panorama del hogar conectado est evolucionando a gran velocidad. Con nuevos est ndares como Matter que prometen mejorar la interconectividad y la seguridad de los dispositivos IoT, NAGRA Scout, cuando se combina con otras soluciones del grupo como keySTREAM de Kudelski IoT, permite a NAGRA proporcionar una l nea de base de seguridad y una gesti n de dispositivos asociada sobre la que los socios y terceros pueden colocar otras soluciones compatibles con Matter, como un sistema de alarma para el hogar.

Cada dispositivo IoT es diferente. Cada uno tiene un nivel de amenaza diferente, y cada fabricante tambi n tendr un nivel/actitud de riesgo diferente. Nuestro equipo de IoT de Kudelski ya ayuda a los fabricantes de dispositivos a dise ar, dise ar y probar las implementaciones de seguridad de los dispositivos, as como a gestionar las amenazas que evolucionan con el tiempo. Este enfoque en todo el ciclo de vida aporta valor a los fabricantes de dispositivos IoT y, a su vez, a sus consumidores, cuyo uso del dispositivo puede ser protegido.

Para obte
LINK: https://dtv.nagra.com/seguridad-del-estilo-de-vida-conectado-es-import...
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