SVG All-Stars: Russell Fink, Senior Director, Programming and Content Analytics, SNY The NYU grad ensures that SNY's programming plans are backed by data By Brandon Costa, Director of Digital Tuesday, February 4, 2025 - 11:45 am
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In an era when sports production is evolving faster than ever, a new generation of leaders is beginning to make its mark on the industry. Our SVG All-Stars series explores the journey of the industry's rising executives, showcasing their experiences and career highlights in the business, overarching philosophy and leadership strategy, technological and creative innovation, and where they see the industry headed. Join us as we uncover the story behind their ascent and the impact they are having in an ever-evolving industry.
Senior Director, Programming and Content Analytics, Russell Fink has worked at SNY for nearly 18 years.
It's an industry adage that, if content is king, distribution is queen. These days, in sports media (and all media and entertainment, frankly), where your content is has become as important as what your content is.
That's why it's invaluable to have a mind like Russell Fink's on your side.
As senior director, programming and content analytics, at New York City-based regional sports network SNY, Fink is responsible for developing and implementing data-driven linear and digital programming across the entire company. In his nearly 18 years there, his work has aligned the network's linear and digital strategies and built a cohesive brand message and business vision.
The former producer worked at such broadcasters as VH1, MTV, and Comedy Central before transitioning to multiplatform programming, development, and content analytics at Court TV, A&E, and Showtime.
In addition to his work at SNY, Fink actively gives back to the industry, serving as an adjunct professor at Fordham University's Gabelli School of Business, teaching courses titled The Business of TV, Applied Sports Broadcasting, and Media Executive Playbook. He's also a published author, having released his book The Media Spectacle just last year.
In this week's edition of SVG All-Stars, Fink shares his career journey, offers his opinions on the current state of live sports distribution, and gives his advice for breaking into our fast-paced industry of sports media.
What are the key responsibilities of your current role?
I oversee the development and execution of a comprehensive content strategy across SNY's linear and digital platforms. My primary responsibility is making sure we fill all 8,760 linear broadcast hours each year, while also curating a robust multiplatform content slate.
Fink with SNY Director, Content Operations, Marc Davis in one of the network's control rooms
I manage our scheduling to maximize ratings, revenue, and marketing opportunities, while strategically sourcing and acquiring content that resonates with our audience. This content typically features the New York Mets, New York Jets, and many D-1 collegiate men's and women's games.
As part of my analytics responsibilities, I provide data-driven insights through the establishment and monitoring of key performance indicators, delivering a 360-degree view of SNY's performance, and identifying future growth opportunities. I ensure an optimal balance between linear and digital programming, driving the network's growth, enhancing its competitive edge, and aligning our content strategy with audience needs and market trends.
What key industry trend do you see having a major impact on your organization right now?
If I were to identify the single most influential trend affecting SNY right now, it would be the shift to streaming and the changing consumption habits of sports audiences.
This shift is about more than just cord-cutting or the proliferation of sports streaming services. It's about creating a comprehensive, multiplatform experience that delivers hyper-local sports content to audiences while driving revenue for the company. Meeting this challenge means catering not only to Baby Boomers and Gen X, who tend to prefer traditional distribution methods, but also to Millennials, Gen Z, and even Gen Alpha - each with distinct preferences for how they consume content. Successfully engaging such diverse audiences requires delivering content in the formats and on the platforms they value most.
What is your favorite event(s) you've ever worked?
One of the incredible things in working at a dynamic and agile network like SNY is the opportunity to step out of your comfort zone, explore new ideas, and find innovative ways to connect with audiences and the community. A highlight for me was leading SNY's de facto Event Operations team, where we executed several impactful initiatives, including a high school basketball tournament (SNY Invitational) that ran for 10 years and a high school film festival (SNY's Future Filmmakers Festival) that lasted three years.
The best and biggest event I had the chance to helm was Connecticut Ice, a Division I hockey festival showcasing Connecticut's four D-1 hockey programs (UConn, Quinnipiac, Sacred Heart, and Yale) alongside local youth hockey teams and various community events. Starting with the meeting in which the idea was born, I was entrusted with the role of tournament director, collaborating with just about every department at SNY, as well as schools and youth hockey organizations, to design a robust and engaging event.
Fink with SNY Director, Sales, Devin Short and the Stanley Cup on one of the network's studio sets
This project was truly a company-wide effort, requiring everyone to step into roles beyond their usual responsibilities. It involved significant learning curves, challenges, and new experiences - both rewarding and chal
