Live from PyeongChang: Eurosport, Facebook, Partner in Key Markets

Live from PyeongChang: Eurosport, Facebook, Partner in Key Markets By Ken Kerschbaumer, Editorial Director

Friday, February 9, 2018 - 7:30 pm

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Eurosport's massive production efforts for TV viewers across Europe will be complemented by a similar effort on the digital side as Facebook communities in Germany, Sweden and Norway were able to tune in live to Eurosport's coverage of the PyeongChang 2018 Opening Ceremony last night. And for the duration of the Games they can expect daily highlights, clips and interviews from Eurosport's coverage to be posted throughout the Games on Eurosport's Facebook Page across key European markets.

Mike Lang of Eurosport says Facebook will be a key partner during the Olympics.

Michael Lang, president, DNI Digital and Eurosport Digital, says that for the first time ever one digital provider, Eurosport, will stream every minute of every Olympic Games event to 48 nations in Europe. And social is an important step to grow the Eurosport presence.

Partnering with Facebook expands our reach, promotes www.eurosport.com/Olympics, and encourages audiences wanting to watch the Ice hockey, snowboard and other Games events to download the Eurosport App, he says. We are committed to redefining the Olympic Games experience and in addition to streaming every event LIVE and on-demand, our use of Eurosport experts, athletes, digital influencers and first-of-its-kind mobile studio will bring digital audiences closer to the Games than ever before.

Dan Reed, Facebook Head of Global Sports Partnerships, says the Olympics bring communities together like few sporting events can.

We're excited to partner with Eurosport to enable fans in Europe to watch and connect around the Olympic Winter Games on our platform, he says. We look forward to collaborating closely with Eurosport to help it reach new audiences and optimize its Facebook strategy throughout the Games.

In addition, as part of its ambitious digital strategy, Eurosport is working with digital and social media influencers on-site in PyeongChang to amplify its Games coverage. For example, Josh Carrott and Ollie Kendal, better known as the hosts of the Korean Englishman connecting Korean and English cultures to a social audience of more than 2.3 million worldwide. The Korean Englishman will stream a daily 45-minute Livestream show called The Afterparty, which includes appearances from Eurosport talent, athletes, fans and fellow influencers. Eurosport will leverage Facebook to amplify highlights from The Afterparty and other influencers to communities on the platform in Europe.

LINK:	https://www.sportsvideo.org/2018/02/09/live-from-pyeongchang-eurosport...
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